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An Event Planner’s Secret Weapon

How drone light shows make big events even bigger.

The PAC-MAN Grid over the Hudson River for the PAC-MAN Shine On event
The PAC-MAN Grid over the Hudson River for the PAC-MAN Shine On event
Photo: Courtesy of Pixis Drones

This is a sponsored story from Pixis Drones.

Top event planners are learning that drone light shows have become the best way to turn a special event into something remarkable for their clients. There are several reasons why drone shows are becoming popular with planners—the emotional bond formed with audiences who witness them live, increased client satisfaction, the high engagement numbers created by post-show social media content, and more—and each delivers unique benefits for event planners.

A Powerful Emotional Connection
You never forget the first time you see something magical—and as anyone who has ever seen one live will tell you, a drone light show is pure magic. When an individual sees a drone light show, it evokes a childlike sense of wonder—a positive feeling that the viewer now associates with the brand, company, or charitable organization featured in the show. It's a bond between consumer and brand, or company and employee, that is unmatched in events and experiential marketing.

Creating Unforgettable Client Experiences
Event planning comes down to one thing: client satisfaction. It's what success and reputation are built on. Whether your client is a business rewarding loyal employees or a Hollywood studio promoting a new blockbuster movie, going big and making a splash is always a great way to create a happy client—and drone light shows are the embodiment of big, special event programming.

When attendees at parties or other events where a drone light show is featured are often surveyed, the drones are named the most memorable part of the event—and talked about well after the event. That makes for a satisfied client who is likely to use the event planner for future gatherings.

Creativity Creates Clients
A drone light show is a unique mix of technology and creativity. A great drone light show company takes the time to understand the planner's client's goal at a deep level—and then unleashes their creativity to create magic in the sky. This, in turn, bolsters the reputation of the event planner, who gains recognition as someone who thinks differently about their events and understands the needs of their clients.

Scoring Big on Social Engagement
One thing that remains consistent about drone light shows is their consistency when delivering tremendous social media engagement—not just in the hours after the event, but for weeks and months as people continue to share breathtaking footage. As we like to say, "The end of the show is just the beginning."

This additional engagement is for clients who want to spread awareness about their brand, charity, or messaging. They'll be pleased as their social channels gain new followers and their name continues to be discussed on social media in the context of the drone show, often for weeks after the event.

Satisfied clients, emotional connections between audience and entity, long-lasting engagement on social media channels—for all these reasons, book a drone light show for your next event and see the magic unfold in the skies.