Strategy: Page 3

Guest Column: 5 Event Strategy Tips That Will Win Over the C-Suite

Celebrate Global Meetings Industry Day, taking place March 30, with smart event design.

Guest Column: 5 Event Strategy Tips for Aligning to Your Stakeholder Objectives

6 Ways to Convince the C-Suite to Host a Meeting or Event

Live events are back in full force, but some executives may be spooked by high costs and a looming recession. Here's some practical advice for proving the value of face-to-face connection.

6 Ways to Convince the C-Suite to Host a Meeting or Event

First Step of Event Planning: Understand Your Event Target Audience

Building a solid sales and marketing pipeline through events means first finding your target audience.

6connex, event technology, event tech, event marketing

Best Practices for Working With a Technical Production Partner

Production Resource Group (PRG)

Here’s how to minimize risks and turn creative possibility into production reality.

PRG Production Resource Group

Should You Involve Your Audience in the Event Planning Process?

Crowd-sourcing event ideas can be a great way to build an experience your attendees truly value. Here's how to do it right.

Should You Involve Your Audience in the Event Planning Process?

How PRG Is Turning Event Participants Into Event Creators

PRG—Production Resource Group

It's time to rethink the top-down, schoolroom approach to events.

PRG Production Resource Group, Maritz Global Events

Industry Innovators 2024: 12 Experiential Event Producers Who Want Their Events to Leave a Lasting Impact

Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour

The Unexpected Places Top Designers Have Found Event Inspiration

30 Cool Event Ideas You May Have Missed From Porsche, Shondaland, BÉIS, and More

Smooth Moves: How to Create Engaging Transition Moments at Events

Go Beyond the Screen and See Inside Prime Video’s Immersive 'For Your Consideration' Activation

11 Event Profs Share Their Biggest Horror Stories—and What They Learned Along the Way

The show must go on, as they say. We asked readers to dish on the times they managed to avoid a complete event disaster.

Event Professional Horror Stories and Lessons Learned

5 Do's and Don'ts of On-Site Care at Live Events

Any event or meeting needs to have the resources to handle medical emergencies. We tapped two experts for pivotal advice on getting a plan started.

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5 Tips for Navigating RFPs Today

The process looks a lot different than it did in 2019. Here's what one expert is seeing—and her advice for planners.

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Opinion & Experts

Why Event Surveys Are Important for Proving ROI (And How to Actually Get Responses)

Take a strategy tip from VIBE Agency founder and CEO Valerie Bihet, who shares how to utilize event surveys to benefit both the planner and the bottom line.

Event Survey Strategy

Tips for Accommodating Neurodiverse Attendees at Your Next Event

The Overland Park Convention Center has opened a dedicated room to help serve the one in six event attendees with sensory-processing issues. Here's how you can accommodate this often-overlooked group too.

Overland Park Convention Center's Sensory Room

6 Tips for Event Pros Working Through a Career Rut

Fall back in love with your job with tips from event pros who have been there and worked through that.

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