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New Book Gives Away Event Pros\' Techniques

March 26, 2008

The new book from Mark's Garden and the Kitchen

The new book from Mark's Garden and the Kitchen

Photo: Courtesy of Mark's Garden

Floral designers Mark Held and Richard David of Mark’s Garden teamed up with Peggy Dark of catering firm the Kitchen to produce the new book Fabulous Parties. The event veterans—Mark’s Garden has created floral arrangements for the Academy Awards’ Governors Ball for 15 years, and Dark has catered a Max Mara runway show and Avril Lavigne's wedding—offer tips for re-creating 20 looks ranging from a rustic, Italian-inspired party to a girly luncheon in a pink palette.

Also included in the book are recipes for appetizers, entrées, and desserts, as well as suggestions and instructions for creating floral centerpieces and adornments. The book retails for $35 and is scheduled for release next month.Correction: This story has been updated to correct the timing of the book's release.

Behind the Scenes at Canva Create

Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity

The event space was inspired by NYC above the clouds, as seen through the black-and-white coloring and LED screens displaying the tops of iconic buildings. Signage also displayed “/imagine,” which was meant to be symbolic of an artificial intelligence command to serve as “a metaphor for what we can achieve together,' according to executive producer Lindsay Carroll.

Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour

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Behind the Scenes at Canva Create, the Brand's Massive Festival of Creativity

The graphic design platform's largest-ever event drew 3,500 people for a day of keynotes, product demos, community spotlights, activations, and more.

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Event Production & Fabrication

Robin Hood's 2024 Benefit Gala Enters 'The Matrix'—with No Glitches but Plenty of Glamour

With a theme nodding to the 1999 film, the event was a milestone in philanthropy, raising upward of $68 million this year—all while serving as a case study in brand storytelling.

The event space was inspired by NYC above the clouds, as seen through the black-and-white coloring and LED screens displaying the tops of iconic buildings. Signage also displayed “/imagine,” which was meant to be symbolic of an artificial intelligence command to serve as “a metaphor for what we can achieve together,' according to executive producer Lindsay Carroll.

Event Production & Fabrication

How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience

To celebrate the beloved series' first-ever extended-length episode, Disney Branded Television transported celebrities and their children into the show's adorable animated world.

On April 13, Disney Branded Television hosted a VIP premiere event to celebrate Bluey's first-ever extended-length episode, 'The Sign.'

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How D.C.'s Cherry Blossom Festival Took Over the City's Busy Union Station for an Evening

After more than a decade at a previous venue, the festival's annual Pink Tie Party was hosted at the train station for a travel-themed soiree.

This year, for the first time, the annual Pink Tie Party was held at D.C.'s Union Station.

Event Production & Fabrication

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Oscars 2024: Peek Inside the Week's Most Star-Studded Events

See the stylish spaces where Warner Bros., Essence, Elton John, Searchlight Pictures, WME, and other big brands celebrated the 96th Academy Awards.

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How Dropbox's Unique Summit Theme Leaned Into the Power of Blank Spaces

The two-day event embraced reflections, shadows, and empty spaces that served as a metaphor for the creative process.

The Dropbox Design Summit's Unique Event Theme

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It’s 'Always Sunny' at South Beach Wine & Food Festival—But Good Weather and Celebs Weren’t the Full Recipe for 2024’s Success

Beyond celeb-backed bevvies, bluebird days, and bottomless indulgence, we spill the secret sauce that keeps this 23-year-old festival going strong.

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How This Jaw-Dropping Event Design Transported Guests Into the World of FX's Latest Series

The premiere of FX’s Shōgun used hand-painted pagodas, 20-foot bonsai trees, hundreds of hanging lanterns, authentic taiko drummers, and more to immerse guests in Japan in the year 1600.

For the after-party, Event Eleven built three 30-foot pagodas and hung 300 lanterns from the ceiling. They also brought in a 20-foot-tall bonsai tree and a variety of 30-foot red maples, along with other greenery and foliage. '[It all] helped create the organic atmosphere and helped transport guests into a gardenlike room,' said Schubert.

Event Production & Fabrication

This Gala Offered a Surrealist Take on a Classic Event Theme

The Children’s Oncology Support Fund's Aspen Snow Ball merged fantasy and nostalgia with a Through the Looking Glass theme, using lush foliage, vibrant florals, and neon signage to highlight its important mission.

Children’s Oncology Support Fund's Aspen Snow Ball

Event Production & Fabrication

This Rum Brand's Launch Event Paid Homage to Harlem Renaissance-Era Salons

Ten To One, a rum brand co-owned by Ciara, hosted a two-day event to celebrate Black History Month and the launch of its newest sipping rum.

'To keep events fresh, I think you have to find ways to connect with a story or a feeling,' Hewett said, 'and use that as your north star throughout the planning process.'

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