Huge whimsical stages, fireworks, tents, and music—lots of music—filled the grounds of a 350-acre farm outside Atlanta for a five-day show that ended Sunday. This was the second edition of the TomorrowWorld electronic dance festival, which is a sister event to the Tomorrowland festival that has taken place in Belgium since 2005. The U.S. version is produced in partnership with SFX Entertainment. Of the more than 50,000 people who came each day to hear music from performers such as Tiësto, Skrillex, Kaskade, David Guetta, and Diplo, about 40,000 of them also camped at the festival’s DreamVille. The huge section of the property housed a variety of accommodations from basic tents to large “glamping” structures as well as a post office, clothing and grocery stores, a salon, and space for group workouts and yoga classes.
“You can go to one of the nine stages and listen to music, or you can work out or do many other things,” said festival spokesperson Debby Wilmsen. "It’s the combination of music and atmosphere and experience to entertain our guests."
More than 50 million people also shared in the experience by watching coverage on TomorrowWorld TV on YouTube. The live stream aired for six hours each day Friday to Sunday and also included taped interviews and coverage of backstage activities. The production involved a crew of 120 people, multiple trailers, and 15 cameras.
SFX has announced it will expand the Tomorrowland brand into Brazil in May. The event sold out just hours after tickets became available in early September.