Production & StrategyExperiential Marketing, Activations & SponsorshipsBRANDINGJanuary 16, 2015Kegs Comedy Central hosted a Kegs and Eggs brunch at South by Southwest in Austin, Texas, in March. Kegs bearing the event logo and hashtag severed both decor and functional purposes, even serving as the base of a DJ booth.Photo: Nadia Chaudhury/BizBashLatest in Experiential Marketing, Activations & SponsorshipsExperiential Marketing, Activations & Sponsorships32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and MoreExperiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsExperiential Marketing, Activations & SponsorshipsCoachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand ActivationsExperiential Marketing, Activations & SponsorshipsPeak Pampering: How e.l.f. Created a Snowy Sanctuary for SkincareRelated StoriesExperiential Marketing, Activations & SponsorshipsLuxury Brand SponsorsExperiential Marketing, Activations & SponsorshipsStreet MarketingExperiential Marketing, Activations & SponsorshipsStuntsExperiential Marketing, Activations & Sponsorships2015 logo placement sponsors