Production & StrategyExperiential Marketing, Activations & SponsorshipsMarketing IdeasApril 17, 2015Private Event, Gatsby ThemeThe American Express name appeared on the top and bottom of the flip-flops given to each guest.Photo: Kayla Hernandez for BizBashAs the night wore on, the sand was filled with the imprint of the American Express logo from the flip-flops.Photo: Kayla Hernandez for BizBashPhoto: Courtesy of Innovative Vending SolutionsGuests at the ASOS Penthouse in Miami received free swimsuits from a tweet-activated vending machine.Photo: Courtesy of the DFMContainer-based structures housed an open-air bar and a hotel room mock-up at the Los Angeles launch events.Photo: Quoc NgoLatest in Experiential Marketing, Activations & SponsorshipsExperiential Marketing, Activations & Sponsorships32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and MoreExperiential Marketing, Activations & SponsorshipsDreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for BrandsExperiential Marketing, Activations & SponsorshipsCoachella 2024: Here's What You Missed From This Year's Coolest Parties and Brand ActivationsExperiential Marketing, Activations & SponsorshipsPeak Pampering: How e.l.f. Created a Snowy Sanctuary for SkincareRelated StoriesExperiential Marketing, Activations & SponsorshipsCreative BrandingExperiential Marketing, Activations & SponsorshipsCoca-Cola Uses "Drinkable Advertising" During the Final FourExperiential Marketing, Activations & SponsorshipsBranded EventsExperiential Marketing, Activations & SponsorshipsInteraction & Activation