Cole Haan took to New York in 2012 to introduce its Chelsea Pump, marketed as a shoe that can be worn late into the night. As part of the brand’s “Don’t Go Home” campaign, it hosted dance parties at a venue where the stairs bore messages announcing reasons to stay out late.
Photo: David X Prutting/BFAnyc.com
At the Corcoran Gallery of Art gala in Washington in 2012, a baroque-style gobo decked out the museum’s grand staircase, which is lined with marble statues and busts.
In its first year in Canada, 2014, the TED conference decked Vancouver Convention Center's stairs with color-blocked sections printed with the conference's tagline, "The next chapter starts here.”
Photo: Bret Hartman
At Food & Wine’s Best New Chefs event in 2014, organizers eschewed a traditional red carpet in favor of stairs leading to the event space emblazoned with a custom typography message bearing the name of the occasion.
For the March 12 event at the New World Symphony in Miami, Shiraz Events designed a gold, black, and white color scheme. The Miami-based event company celebrated the symphony’s alumni members by creating the NWS logo using all 1,000 of their names on a step-and-repeat.
Photo: Courtesy of New World Symphony
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