CANNES, FRANCE—The latest edition of the Cannes Lions International Festival of Creativity took place June 19-23 and drew the usual mix of beachside activations, cabanas, and yachts. The event attracted a crowd of top marketers, advertising heads, thought leaders, and celebrities for a week of award shows, education sessions, panels, and activations—and brands like Meta, Netflix, Pinterest, Spotify, Reddit, The Wall Street Journal, and more fought for their attention in some truly steal-worthy ways. Scroll down for a look at some of our favorites.
Pinterest
Photo: Courtesy of Pinterest
Photo: Courtesy of Pinterest
Photo: Courtesy of Pinterest
Photo: Courtesy of Pinterest
Spotify
Photo: Getty Images for Spotify
Photo: Getty Images for Spotify
Photo: Getty Images for Spotify
Photo: Getty Images for Spotify
Meta
Photo: Courtesy of Meta
Photo: Sean Ebsworth Barnes
Photo: Sean Ebsworth Barnes
Photo: Courtesy of Meta
Netflix
Photo: Courtesy of Netflix
Photo: Courtesy of Netflix
Photo: Courtesy of Netflix
The Wall Street Journal
Photo: Courtesy of The Wall Street Journal
Photo: Courtesy of The Wall Street Journal
Photo: Courtesy of The Wall Street Journal
Reddit
Photo: Courtesy of Reddit
Photo: Courtesy of Reddit
Photo: Courtesy of Reddit
TikTok
Photo: Courtesy of Jack Morton Worldwide
Photo: Courtesy of Jack Morton Worldwide
Albertsons Media Collective
Photo: Courtesy of Albertsons Media Collective
Photo: Courtesy of Albertsons Media Collective
MG Empower
Photo: Courtesy of MG Empower
Photo: Photo: Courtesy of MG Empower
Photo: Courtesy of MG Empower
Stagwell
Photo: Rob Parfitt
Photo: Rob Parfitt
PwC
Photo: Virbela
Photo: Virbela
NBCUniversal
Photo: Snap Motion
Photo: Courtesy of NBCUniversal
Photo: Courtesy of NBCUniversal
Photo: Courtesy of NBCUniversal
Criteo
Photo: Rob Parfitt
TripleLift
Photo: Rob Parfitt
Photo: Rob Parfitt
Uber
Photo: Courtesy of Uber
Photo: Courtesy of Uber
MediaLink & iHeartMedia
Photo: Adam Berry/Getty Images for iHeartMedia
Hearst House
Photo: Rob Parfitt
Photo: Rob Parfitt
Infillion
Photo: Courtesy of Infillion