NEW ORLEANS—Tales of the Cocktail (TOTC), a weeklong celebration of the spirits industry, turned 21 this year. From modest beginnings, the New Orleans cocktail conference now welcomes nearly 25,000 global industry professionals a year to participate in educational seminars, brand activations, recognition events like the Spirited Awards, tastings, networking opportunities, and more.
Hosted at The Ritz-Carlton, New Orleans July 23-28, this year’s TOTC event theme was “Vitalize” to signify the “hospitality community’s vibrancy and adaptability, and its unmatched kinetic energy.” In addition to the in-person experience, organizers also hosted a variety of digital education and networking opportunities.
As usual, spirits brands like Moët Hennessy, Captain Morgan, and Jägermeister used the conference to showcase their products and promote their initiatives. Keep scrolling to see more brand activations and events from Tales of the Cocktail...