Guests posed in the Red Bull Guest House photo booth, and the interactive photo opp from Phhhoto sent images via text message.
Photo: Robert Snow/Red Bull Content Pool
AT&T’s “Connection Zone” media wall presented Instagram posts from influential African-American celebrities.
Photo: Courtesy of WireImage
Onomonomedia and Amaryllis worked together to create a photo opportunity outside the ballroom using a custom chalkboard drawings of Washington landmarks, echoing the decor used inside for the food pavilions.
Event production agency MKG brightened up a dark room using neon masking tape and ultraviolet lighting, creating an edgy, Pop Art-inspired look for the party for online magazine xoJane.com. Upstairs, guests were encouraged to take selfies with mirrors; images were printed by the Bosco to add onto the Shameless Selfie wall and were projected in the main room.
At the Dickies Roadhouse presented by Amazon, brand imagery was mixed with tool- and musical-instrument-shaped silhouettes on pegboards, which served as photo backdrops as well as themed space dividers.