With the recent mass shooting at Pulse, an L.G.B.T. nightclub in Orlando, a variety of brands found it more important than ever to show their support at Pride events across the country. New York's Pride celebration, NYC Pride, took place June 19-26, with sponsors showcasing flashy parade floats, activations, cocktail ideas, colorful decor, and more at events including the Pride march, Dance on the Pier, and a family movie night.
Here's a look at some of the notable ideas from this year's festivities.
T-Mobile's 'Magenta Magic' Float
Photo:Â Stuart Ramson/AP Images for T-Mobile
'Orange Is the New Black' Float
Photo: Courtesy of Netflix
Logo's Drag Queen Float
Photo: Courtesy of Alexander John Photography
NYC Pride Pier Events
Photo: Chris Gagliardi for NYC Pride
Goldfish and V8's Family-Friendly Station
Photo: Courtesy of Campbell's Soup Company
Unilever
Photo: Courtesy of Unilever
Lyft's Map Balloons
Photo: Courtesy of Lyft
Kiehl's Float
Photo:Â Samantha Nandez/BFA.com
Chipotle's Burrito Blimp
Photo: Courtesy of Chipotle
BuzzFeed Pride Party
Photo: Matthew Lyons/BuzzFeed