InspirationApril 26, 2013For a recent press event in Los Angeles, Paul Frank brought Starring Fragrances for a station that offered custom scents as takeaways for guests, based on their personal preferences.Photo: Jordan Strauss/Invision for Saban Brands/AP ImagesLatest in HomeBizBash SportsHow Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to SayStrategyHow to Shut Down a Major City Strip for a Single-Day Food and Wine FestExperiential Marketing, Activations & Sponsorships32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and MoreOpinion & ExpertsTop Trending Stories on BizBash: April 2024Related StoriesHomeAbFabHomecolorHomeActivitiesHomeQR Code ideas