British Airways and VisitBritian's Pop-Up
To encourage tourism, British Airways and VisitBritain built a pop-up in New York—housed in 15,000 square feet of space inside SoHo's 82 Mercer—showcasing the current and past cultures of England, Scotland, and Wales. Held March 23 and 24, the promotion had a bar with a paper chandelier overhead. The chandelier featured cocktail recipes that guests could take home, as well as vintage photos of Great Britain and pages from British literature.
Photo: Nilaya Sabnis