Photo: Eric Reed/AP Images for TaylorMade
On February 18, Northern Trust Open and TaylorMade Golf hosted a drive-in movie screening at the Riviera Country Club in Los Angeles. But there was a twist: Instead of sitting in cars to watch the screening, the 400-some guests sat in golf carts. The film featured scenes from golf-inspired films on a 40- by 40-foot screen, and movie snacks included buffet-style hors d'oeuvres and Grey Goose vodka cocktails. The cinema-theme event took place during Oscars week and was meant to highlight the connection between Hollywood and the game of golf. The Brand Amp handled production.
Correction: This story has been updated to credit the Brand Amp as the producer.
