Lollapalooza returned to Grant Park Friday to Sunday. This year, the festival featured more than 130 musical acts on eight stages and offered forward-thinking brand activations on festival grounds and at surrounding events. From Samsung's high-tech lemonade stand to Dobel Tequila's pop-up piano bar and M.A.C. Cosmetics' girly pre-Lollapalooza bash, here's a look inside the festival's most clever marketing stunts.
Lolla Weekend at Soho House Chicago
Photo: Jeff Schear/Getty Images for Soho House Chicago
Lollapalooza 2014
Photo: Barry Brecheisen for BizBash
Samsung at Lollapalooza
Photo: Barry Brecheisen for BizBash
Samsung at Lollapalooza
Photo: Barry Brecheisen for BizBash
Samsung Galaxy Owner's Lounge at Lollapalooza
Photo: Barry Brecheisen for BizBash
Samsung Galaxy Owner's Lounge at Lollapalooza
Photo: Barry Brecheisen for BizBash
Red Bull Sound Select at Lollapalooza
Photo: Courtesy of Red Bull
Red Bull Sound Select at Lollapalooza
Photo: Courtesy of Red Bull
Dobel Tequilla at Lollapalooza
Photo: Barry Brecheisen for BizBash
Hard Rock Sound of Your Stay Music Lounge
Photo: Barry Brecheisen for BizBash
Gilt City's "Better Than Backstage" Rooftop Pool Party
Photo: Barry Brecheisen for BizBash
Gilt City's "Better Than Backstage" Rooftop Pool Party
Photo: Barry Brecheisen for BizBash
Gilt City's "Better Than Backstage" Rooftop Pool Party
Photo: Barry Brecheisen for BizBash
M.A.C. Mia Moretti Collection Launch Party
Photo: Benjamin Lozovsky/BFAnyc.com
M.A.C. Mia Moretti Collection Launch Party
Photo: Benjamin Lozovsky/BFAnyc.com
M.A.C. Mia Moretti Collection Launch Party
Photo: Benjamin Lozovsky/BFAnyc.com