This week's roundup includes CoverGirl's DJ-scored activation at the MTV Video Music Awards in Brooklyn, a cheetah serving samosas at a benefit in Los Angeles, models carrying 40-pound Jerry cans at a runway show in Boston, and J.C. Penney's orange grove in Times Square.
SF Chefs
Photo: Gamma Nine Photography
2013 MTV Video Music Awards Preshow
Photo: Dimitrios Kambouris/Getty Images
'In Touch Weekly's "Icons & Idols" MTV V.M.A. After-Party
Photo: Anna Sekula/BizBash
'Getaway' Premiere
Photo: Alex J. Berliner/ABImages
The Dos Equis Bazaar Noir
Photo: WireImage
J.C. Penney's Joe Fresh Promotion
Photo: Nadia Chaudhury/BizBash
Charity:Water WaterWalk
Photo: Mike Diskin
Moët & Chandon's 270th Anniversary
Photo: Andrew H. Walker/Getty Images for Moet & Chandon
Greater Los Angeles Zoo Association's Beastly Ball
Photo: Jamie Pham
Diffa Chicago's "Believe" 2013
Photo: Courtesy of DIFFA