Interestingly, as we enter the era of electric vehicles, retro gas stations seem to be all the rage when it comes to experiential marketing, with brands either taking over or building from scratch pop-up activations that resemble the roadside staples and their accompanying convenience stores.
Here are some recent examples from brands that offered visitors cheap gas, white-glove service, and lots of snacks for the road.
Kinder Bueno’s 'Summer Gets Bueno' Rest Stop
Photo: Courtesy of Kinder Bueno
Photo: Courtesy of Kinder Bueno
Mini Mart City Park
Photo: Courtesy of @go_c_studio/Instagram
Cheez-It Stop
Photo: Katie Gardner for Cheez-It
Photo: Katie Gardner for Cheez-It
Prime Video’s ‘Swarm’ Activation at SXSW 2023
Photo: Courtesy of Prime Video
818 Desert Outpost
Photo: Nick Wiesner
'Guardians of the Galaxy's KNOWHERE Activation
Photo: Courtesy of IHEARTCOMIX
'Quantum Leap' Day
Photo: Courtesy of NBC
Photo: Courtesy of NBC
YSL Beauty Station
Photo: Matt Lara for AKJOHNSTON Group