About Us

As North America’s #1 source of ideas, news, and resources for event and meeting professionals, BizBash is where event pros go. Each month, nearly 125,000 unique users look to BizBash for venue discovery, event style, technology, and tools for their next event. Thousands of event professionals attend our in-person events in major cities in the United States and Canada and listen to our podcast GatherGeeks monthly. Our mission: to empower event professionals with ideas, intelligence, and resources to create smarter events.

Meet the BizBash Team


Matt Johnson
President & CEO

David Adler
Founder & Chairman


Ashton Pike
Editor in Chief
Ashton Pike is the editor in chief of BizBash. She joined in 2019 and has since been contributing creative event-driven content to inspire readers. She is a graduate of the University of Georgia's Grady College of Journalism and Mass Communication (Go Dawgs!) and currently resides in her hometown of Atlanta. Prior to joining the BizBash team, she served as the editor-in-chief of Modern Luxury Medicine + Doctors Atlanta, as well as the associate editor of The Atlantan and JEZEBEL magazines, among four other publications, covering Atlanta's luxury lifestyle and events scene. Fun Fact: An avid Friends fan, she came third place in a Friends trivia competition. She is a strong advocate for Netflix to bring the show back to its streaming service.

Claire Hoffman
Executive Editor
Claire Hoffman is the executive editor of BizBash. Based in Los Angeles, she's been reporting on event trends and ideas throughout North America for over a decade. Since joining the company in 2007, she has led feature stories on the industry's most innovative brands, people, and meetings, as well as reported on the Academy Awards, Coachella, Comic-Con International, and other major events. Hoffman also writes a weekly column covering local event industry news, and is closely involved in BizBash's GatherGeeks podcast. She previously served as managing editor at BizBash's former New York-based headquarters, and has also written and edited stories on a variety of topics for Redbook magazine, the Baltimore City Paper, and Loyola magazine. Fun Fact: Hoffman has lived in 14 cities in four countries.

Michele Laufik
Senior Editor
Michelle Laufik is the senior editor at BizBash. She joined the media company in 2014 and has worked on projects such as the Top 50 Event Designers, annual Holiday Party Ideas, and award show and music festival coverage. Laufik has written for TripAdvisor, Google, Glamour, The Today Show, Bravo TV, and Martha Stewart, among others, covering a range of lifestyle topics including travel, beauty, relationships, and wellness. Favorite Event Ever Attended: Any event that serves pigs in a blanket.

Katrina M. Randall
Senior Copy Editor/Listings Editor
Katrina M. Randall is the senior copy editor and listings editor at BizBash, which she joined in 2014 as a freelancer and has since taken on a regular role making sure website, magazine, and marketing content adhere to style guidelines and stay consistent with brand voice. Additionally, on the research and directories team, she also creates and updates listings for the BizBash directory of event venues and suppliers. Prior to joining BizBash, she served as the associate editor of Southern Appalachia-based Montefino Magazine and as editor in chief at Vocus (now Cision), where she led coverage for media and PR trends publication inVocus, documenting major shifts in the media industry. Randall is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University and began her journalism career working as a reporter for daily and weekly newspapers. Fun Fact: On the side, Randall moonlights as a fiction writer.


Brittany Bucceroni 
Director of Marketing
Brittany Bucceroni is a marketing and event professional who is passionate about creating memorable face-to-face and digital experiences. As the director of marketing at BizBash, she oversees the ideation, production, and execution of marketing programs for the brand’s live experiences, award programs, webinars, surveys, white papers, and more. Starting as an intern and working her way into the director role, Bucceroni has spearheaded numerous initiatives, including content curation and collaboration with Fortune 500 brands, integrated event marketing programs, brand strategy, and gatherings ranging from 10 people to over 2,000. Bucceroni holds a bachelor’s of science degree in business from Stockton University; and she currently resides in New Jersey with her fiancé and two Cavalier King Charles Spaniels, Harvey and Charlie. Fun Fact: When she's not binging the latest episodes of 90 Day Fiancé, she can be found renovating her house (based on inspiration from Chip and Joanna Gaines) or chasing her dogs for candid photo shoots.

Lauren Andronico
Event Strategist 
Lauren Andronico joined the BizBash team in December 2019. Andronico was born and raised in northern California, but relocated to Atlanta upon graduating with a bachelor's degree in hospitality from Auburn University, where she discovered a passion for event and meeting planning. Prior to joining BizBash, Andronico was on the events teams at both Connect Meetings and OFFPRICE Show. Fun Fact: In her spare time, she loves to cook, try new restaurants, and travel.

Rachel Tolleson
Digital Marketing Specialist
Rachel Tolleson joined the BizBash team in February 2020. A personal passion that drives Tolleson's creativity is engineering content that captures the brand, message, and individualistic style of clients. As the digital marketing specialist at BizBash, she coordinates and executes email, marketing, and display campaigns. Tolleson earned her Bachelor of Arts in communications and information sciences at The University of Alabama, and currently resides in Atlanta (Roll Tide and Rise Up!). Prior to joining the BizBash team, Tolleson served as the digital account manager for luxury lifestyle publisher Modern Luxury. Fun Fact: During the week, you can find her on the diamond with her undefeated kickball team––four years running, to be specific. 

Morgan Gayles
Manager, Audience Development
Morgan A. Gayles is the manager of audience development for BizBash. With a cumulative four years in the hospitality industry, she has contributed her knowledge and skills of building relationships with event professionals across the country. She holds a Bachelor of Science in psychology from Bowie State University. In the fall of 2020, Gayles is set to obtain her Master of Science in organizational leadership from Belhaven University. Prior to joining the BizBash team, she served as an account executive for BizBash parent company Connect Meetings. Fun Fact: Gayles is a member of the Atlanta Track Club running group and has completed over 50 races, including three half-marathons. 


John Marte 
Vice President of Sales - Northeast, South America, Caribbean, Mexico
A longtime BizBash executive, John Marte is the vice president of sales in the Northeast, South America, Caribbean, and Mexico regions, where he is responsible for partnerships, community, and business development. Marte lives the essence of BizBash as a true “collaboration artist,” an innovative problem solver, and a natural connector. Prior to BizBash, Marte held positions in travel in the Caribbean. When he joined BizBash in 2014, Marte fell in love with the event industry. He found immediate success representing BizBash as a trusted brand that believes smart event organizing contributes to society by creating understanding, connections, and commerce between people and organizations. Marte's specific accomplishment, both as a leader and strategist, has been to revise how event partnerships and marketing campaigns are executed to create effective, long-lasting programs. Since relocating to Los Angeles in 2018, his mission is to engage corporate planners with smart partner vendors to make events more effective.

John D'Adamo
Vice President of Sales - South, Europe, & Asia
John D'Adamo is the vice president of sales for the South, Europe, and Asia regions at BizBash. He joined BizBash in 2015 as a business development manager in the New York City office. After receiving the promotion to run the BizBash D.C. branch in 2017, he worked to grow BizBash's presence in the market. He was the 2018 MPI Potomac President's Award Winner, in recognition of successful planning of multiple events for the chapter, and has been featured in the IAEE Member Spotlight. Currently, D'Adamo is spearheading the re-launch of the BizBash Live: Washington, D.C. conference at the Ronald Reagan Building. Prior to BizBash, John worked at Yelp in small business outreach and was on the leadership team of multiple successful campaigns and initiatives at his alma mater, the University of Michigan. Fun Fact: In his spare time, D'Adamo participates in a competitive karaoke league in D.C. called District Karaoke.

Vincent Murphy
Vice President of Sales - Canada
Vincent Murphy is an American now living in Canada, with a fairly nontraditional backstory. From professional poker player to vice president of Canada at BizBash, Murphy is currently expanding the BizBash brand across Canada. Shortly after receiving his degree in communication studies from the University of North Carolina Wilmington, Murphy put his professional life on pause and sought a career playing poker, which, in hindsight, resulted in forty years' worth of executive-level experience evaluating human dynamics, developing and executing strategic plans, and making tactical decisions. Following a successful gambling career, Murphy resumed his professional trajectory in sales, marketing, and business development and joined the BizBash team in Chicago in 2015. A year later, Murphy relocated to Toronto, Canada, and is now proactively growing the company's existence into new Canadian markets. Fun Fact: In his free time, enjoyable pursuits include anything to do with eating cheese, binge-watching Netflix, or participating in competitive sports such as beach volleyball, squash, and snowboarding.

Alex Conwell
Vice President of Sales - West
Alex Conwell has been a part of the travel and events industry since he was 8 years old, helping his father work tradeshow booths during the summers. Graduating from the University of Texas's business school, Conwell later moved to San Diego to support BizBash parent company Connect Meetings’ West Coast team. He has now made his home in Denver as the regional vice president of BizBash on the West Coast. During his time off, you can find Conwell either playing basketball, surfing, or snowboarding. Fun Fact: He can wiggle his ears and solve a Rubik’s cube in under two minutes.