Production & Strategy | BizBash

Virtual Events

On July, 10, as part of SummerStage Anywhere, Fab 5 Freddy And A$AP Ferg discussed their processes in creating music that reflects and amplifies racial inequalities.

What This Arts Festival Organizer Learned By Going Digital

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Do I Need Virtual Event Insurance?

For a virtual conference hosted by author Rachel Hollis and The Hollis Co., Gifts for the Good Life created VIP mailers designed to encourage interaction and attendee excitement. The boxes were filled with branded swag that complemented the day-of programming, such as a tumbler that doubled as a can koozie, a pack of five custom pencils, four custom buttons, a set of “Courage Cards,” a journal, and a box of Big Heart Tea.

10 Useful, Fun, or Just Plain Wacky Ideas for Virtual Event Deliveries

Virtual attendees could order curated boxes, designed by Design Foundry, that contained goodies such as bottles of rosé, along with other themed accoutrements.

How to Create an Insta-Worthy Virtual Event

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Let's Get Phygital: How Merging Physical and Digital Can Save Events

Event Management & Tech Tools

How Brands Are Using TikTok to Attract Gen Z

During Super Bowl LII in 2018, Mercedes-Benz USA sponsored a smartphone-based game dubbed Last Fan Standing, during which servers, unfortunately, crashed due to high traffic. According to Richard Torriani, chief operating officer of MCI Group, 5G networks will transform the event industry by allowing for a more customized experience—one that supports mass data services, such as the Last Fan Standing game.

How 5G Will Transform the Event Industry

ARHT Media Inc.'s interactive Holographic TelePresence (shown here) telecasts speakers into an event, just as if a person is really there.

5 High-Tech Tools and Platforms For Creating Engaging Hybrid Events

The Virtual Event Company

In April, Travis Scott performed inside Epic Games’ Fortnite, creating a kind of trippy, interactive music video.

Should You Host Your Virtual Event on a Gaming Platform?

Event Production & Fabrication

Toronto's Immersive van Gogh exhibition features 600,000 cubic feet of projection, showcasing 400 images from the painter’s iconic catalog.

A Socially Distanced Starry Night: How This Art Exhibition Safely Opened During the Pandemic

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This, Not That: 10 Easy Swaps to Keep Your Live Events Safe During the COVID-19 Era

Treehouse Spaces offers scalable and affordable solutions for reopening restaurants and other businesses—in a safe way.

How This Event Fabrication Company Is Helping Businesses Get Back to Work

Jack Scafide, CORT Events’ midwest district account executive, suggests starting by breaking the room into a six-foot grid. “This makes it much easier to place chairs, aisles, decor, etcetera, making sure everyone will be at least six feet apart. Your room or space will shrink very quickly.'

The Future of Floorplans: What Will Physically Distanced Event Layouts Look Like?

The event included a mix of live hosting and musical performances, plus prerecorded fireside chats and messages of support (pictured) from 17 different celebrities.

What It Takes to Plan a Virtual Gala—In Just 17 Days

Experiential, Activations & Sponsorships

The hourlong virtual after-party took on the theme of a murder mystery, with a series of interactive 'rooms.' In one particularly compelling space, attendees used the chat to solve clues that helped an actor escape a locked box that was rapidly filling with water.

Steal-Worthy Ideas From TNT's Virtual Murder Mystery Party

The concert took place at Nova’s Ark Project, a 100-acre property in Water Mill, N.Y., on July 25.

What You Need to Know About That Controversial Hamptons Concert

During the MLS is Back Tournament, Chicago Fire FC and Continental Tire hosted their “Drive-In Matchday” watch party on July 19.

See How Sports Leagues Like the MLB Are Engaging Fans Who Aren’t in the Stands

Here's What's Next in Socially Distant Brand Activations

A mock-up of Tennis Channel's drive-in event, which kicked off the Credit One Bank Invitational on June 23.

Missing Live Sports? Tennis Channel Used a Drive-In Theater to Recreate the Experience

Opinion & Experts

The Dufour Collaborative produced the Elizabeth Dole Foundation’s Heroes and History Makers Gala on October 23, 2019, at The Anthem in Washington, DC. The annual 800-attendee gala raises critical funds for the Elizabeth Dole Foundation's Hidden Heroes Campaign, a bipartisan effort to support military veterans and their caregivers. More than 500 people collaborated to execute the 2019 gala, which honored former First Lady Michelle Obama and was emceed by Savannah Guthrie.

Life on the Nation’s Do-Not-Invite List: Why Congress Should Support the Live Events Industry

The Coalition advocates for and supports the many voices that make up the live events industry. We are hospitality, planners, caterers, talent, musicians, producers, technicians, general contractors, engineers, suppliers, manufacturers, and so much more.

How the Live Events Coalition is Uniting the Events Industry During a Pandemic

'There is huge potential for the live events industry to make a fierce comeback if event organizers and the brands they represent know how to add value to every attendee's experience,' says Jason Thomas. 'With the right event technology solutions, event organizers and their teams can start building up a very clear view of every individual attendee and their experience—not just at one event, but throughout the year.'

Learn How to Maximize Your Event's Attendance By Understanding the Data

2020 Ask Bb Web (1)

Ask BizBash: How Can I Get My Start in the Event Industry?

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How Do Black Event Producers Achieve Equity and Equality in the Industry?

Programming & Entertainment

The Coalition advocates for and supports the many voices that make up the live events industry. We are hospitality, planners, caterers, talent, musicians, producers, technicians, general contractors, engineers, suppliers, manufacturers, and so much more.

How the Live Events Coalition is Uniting the Events Industry During a Pandemic

In 2018, Pride event sponsors, brands, and organizations took the opportunity to celebrate the LGBTQIA+ community through engaging experiences held across the United States. From flashy floats and rainbow floral walls to voguing competitions and glittery makeovers, brands including MAC Cosmetics, T-Mobile, Postmates, VH1, Marriott, and more celebrated Pride. NYC Pride’s free event for LGBTQIA+ and ally teens took place at 14th Street Park. The event held a runway show on a wooden, rainbow-painted stage that featured the red bullseye of sponsor Target. The stage was designed by Adam Koch Associates and Design Foundry.

#ThrowbackThursday: A Look Back at Pride Celebrations Through the Years

Integrate wellness activities into your virtual event.

How to Keep Your Virtual Attendees Engaged

2020 Ask Bb Web (1)

Ask BizBash: What Podcasts Can Make Me a Better Event Planner Right Now?

In place of its in-person event—a conference for the global event industry that had been scheduled to take place in Frankfurt this week—IMEX Group launched PlanetIMEX on May 6. For several days prior to the official kick-off, IMEX built excitement by letting attendees engage with the eye-catching virtual world, which features a series of 3-D 'islands' built by Storyscape 3D. The official educational programming kicked off on May 11, and a third island, dubbed 'Networking Island,' will launch later this week.

10 Smart Tips for Keeping Attendees Engaged Before, During, and After a Virtual Event

Registration & Ticketing

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Do Event Organizers Need Waivers of Liability for COVID-19?

If it is necessary to ask participants their gender, include an option for folks to identify as non-binary and/or 'other.'

3 Tips for an Inclusive Online Registration Form

2020 Ask Bb Web (1)

Ask BizBash: Should I Charge for Tickets to My Virtual Event?

(From left:) Kori Gorman, Tom Stulberg, Ruby Sohi

How Do You Get Guests to R.S.V.P. to an Event?

Eventene—an all-in-one event planning solution.

Event Planning Apps Guide

Strategy

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7 Tips for Marketing Your Event in the COVID-19 Era

A unique option for hybrid events is Lytehouse Studio in Brooklyn. The 7,000-square-foot venue offers a variety of tech-forward ways to fuse live and virtual audiences, including a 360-degree, immersive Cyclorama stage, plus high-speed livestreaming options, professional lighting packages, and more. Additional event spaces include a lounge, a private patio, and a rooftop.

What Will Hybrid Events Look Like? Industry Pros Answer Your Biggest Questions

2020 Ask Bb Web (1)

Ask BizBash: What Are Some Ways I Can Support My Event Industry Peers Right Now?

If it is necessary to ask participants their gender, include an option for folks to identify as non-binary and/or 'other.'

3 Tips for an Inclusive Online Registration Form

Earlier in May, Hard Rock Stadium in Miami—home to this year’s Super Bowl—announced it will be the first pro football stadium to attain the GBAC STAR accreditation.

Why Venues Across the U.S. Are Focusing Efforts to Attain GBAC STAR Accreditation

The hourlong virtual after-party took on the theme of a murder mystery, with a series of interactive 'rooms.' In one particularly compelling space, attendees used the chat to solve clues that helped an actor escape a locked box that was rapidly filling with water.

Steal-Worthy Ideas From TNT's Virtual Murder Mystery Party

The Dufour Collaborative produced the Elizabeth Dole Foundation’s Heroes and History Makers Gala on October 23, 2019, at The Anthem in Washington, DC. The annual 800-attendee gala raises critical funds for the Elizabeth Dole Foundation's Hidden Heroes Campaign, a bipartisan effort to support military veterans and their caregivers. More than 500 people collaborated to execute the 2019 gala, which honored former First Lady Michelle Obama and was emceed by Savannah Guthrie.

Life on the Nation’s Do-Not-Invite List: Why Congress Should Support the Live Events Industry

What to Consider for Virtual Event or Trade Show Platforms

What to Consider for Virtual Event or Trade Show Platforms

Pexels Andrea Piacquadio 3760067

Do I Need Virtual Event Insurance?

The Coalition advocates for and supports the many voices that make up the live events industry. We are hospitality, planners, caterers, talent, musicians, producers, technicians, general contractors, engineers, suppliers, manufacturers, and so much more.

How the Live Events Coalition is Uniting the Events Industry During a Pandemic

The concert took place at Nova’s Ark Project, a 100-acre property in Water Mill, N.Y., on July 25.

What You Need to Know About That Controversial Hamptons Concert

For a virtual conference hosted by author Rachel Hollis and The Hollis Co., Gifts for the Good Life created VIP mailers designed to encourage interaction and attendee excitement. The boxes were filled with branded swag that complemented the day-of programming, such as a tumbler that doubled as a can koozie, a pack of five custom pencils, four custom buttons, a set of “Courage Cards,” a journal, and a box of Big Heart Tea.

10 Useful, Fun, or Just Plain Wacky Ideas for Virtual Event Deliveries

Toronto's Immersive van Gogh exhibition features 600,000 cubic feet of projection, showcasing 400 images from the painter’s iconic catalog.

A Socially Distanced Starry Night: How This Art Exhibition Safely Opened During the Pandemic

During the MLS is Back Tournament, Chicago Fire FC and Continental Tire hosted their “Drive-In Matchday” watch party on July 19.

See How Sports Leagues Like the MLB Are Engaging Fans Who Aren’t in the Stands

Here's What's Next in Socially Distant Brand Activations

Virtual attendees could order curated boxes, designed by Design Foundry, that contained goodies such as bottles of rosé, along with other themed accoutrements.

How to Create an Insta-Worthy Virtual Event

'There is huge potential for the live events industry to make a fierce comeback if event organizers and the brands they represent know how to add value to every attendee's experience,' says Jason Thomas. 'With the right event technology solutions, event organizers and their teams can start building up a very clear view of every individual attendee and their experience—not just at one event, but throughout the year.'

Learn How to Maximize Your Event's Attendance By Understanding the Data

Person Holding Black And Gray Camera 4270223

Let's Get Phygital: How Merging Physical and Digital Can Save Events

How Brands Are Using TikTok to Attract Gen Z