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Experiential Marketing, Activations & Sponsorships

Experiential Marketing, Activations & Sponsorships
24 Cool Event Ideas You May Have Missed From Expedia, TikTok, Peacock, and More
Here’s a look at some steal-worthy ideas we spotted in November 2023.
Ashley’s Holiday Listening Room with Pentatonix
Experiential Marketing, Activations & Sponsorships
See How Shipt Celebrated Side Dishes with This Thanksgiving Pop-Up
The delivery service hosted a two-day dining experience in NYC that served variations of everyone’s fave seasonal side—stuffing.
Mitchell curated a four-course stuffing tasting menu. It included a curried cauliflower stuffing with salsa verde, along with a Caesar salad. For the main course, guests could choose between a cornbread and andouille sausage stuffing and a vegetarian maitake mushroom and truffle stuffing. For dessert, a sweet potato and maple bacon stuffing completed the meal.
Experiential Marketing, Activations & Sponsorships
This Pop-Up Had 14,000 Shoelaces Hanging From the Ceiling
Working with Gladiator Productions, footwear brand Dr. Martens celebrated its new campaign with a vibrant, photo op-filled activation in Los Angeles.
A highlight of the activation was a photo-worthy ceiling installation, which used 7,000 shoelaces—or 14,000 total when cut into individual strands. 'The Dr. Marten shoelace is an iconic part of the brand's history,' said Pavlik. 'We wanted to develop a unique way to display them and lean into the heritage of the brand—and what better blank canvas than the ceiling!'
Experiential Marketing, Activations & Sponsorships
30 Cool Event Ideas You May Have Missed From Birkenstock, FOX, Hello Sunshine, and More
Here’s a look at some steal-worthy ideas we spotted in October 2023.
Dynamite's 'Style in the City' Influencer Event
Experiential Marketing, Activations & Sponsorships
23 Standout Moments From This Year's New York City Wine & Food Festival
The annual event featured a new addition to the lineup—FoodieCon—along with popular walk-around tastings, late-night parties, and intimate dinner experiences.
The Commission for the Promotion of Peru for Exports and Tourism (PROMPERÚ) was on hand serving cuisine from NYC-based Peruvian chefs.
Experiential Marketing, Activations & Sponsorships
Why Sephora Went Hybrid With Its Big Beauty Event
Attendees were able to discover the latest trends and products through hands-on experiences and brand interactions at this year's SEPHORiA: House of Beauty.
The in-person SEPHORiA: House of Beauty event featured creative elements designed to capture the essence of NYC with a unique visual identity created in partnership with artist Jade Purple Brown.
Most Popular
Experiential Marketing, Activations & Sponsorships
24 Cool Event Ideas You May Have Missed From Expedia, TikTok, Peacock, and More
BizBash Sports
Formula 1 Las Vegas Grand Prix: Behind the Scenes of the Race's Biggest Events
Hybrid & Virtual Event Production
This Year's Billboard Music Awards Had a New Format. Is This the Future of Award Shows?
Strategy
10 Tips on How to Optimize a Private Dining Room for Events
Meetings & Conferences
Conferences That Captivate: Psychedelic Science 2023
Event Design & Decor
Tips for Creating a Fresh, Modern Fundraising Event Inspired by Selena Gomez’s Rare Impact Fund Benefit
Experiential Marketing, Activations & Sponsorships
Austin City Limits 2023: 13 Top Brand Activations From the Music Fest
Many brands shifted their activations to offer more focused activities, such as Hulu’s escape room-style game and American Express’ camera rentals.
Around 75,000 fans flocked to the city’s Zilker Park each day this year.
Experiential Marketing, Activations & Sponsorships
Apartment Therapy's 'Small/Cool' Event Shows How Anyone Can Maximize Their Space
The media brand hosted this year’s event at a new location in Brooklyn, expanding its footprint with six additional shoppable spaces that put a focus on savvy home hacks.
Apartment Therapy’s 2023 Event in NYC
Experiential Marketing, Activations & Sponsorships
Inside 3 Hispanic Heritage Month Events From Billboard, RĂ©my Martin, and Siete Foods
Spanning Austin, Miami, and New York, these three brands each took unique approaches to reaching and impacting their communities.
“In the past five years, Billboard truly took its commitment to Latin music, its artists, and the industry to another level,” said Leila Cobo, Billboard’s chief content officer for Latin/Español. “We began to host Latin Music Week during Hispanic Heritage Month and committed to growing the event to make it a weeklong celebration of Latin music in Miami, the epicenter of Latin music. I am not exaggerating when I say that it is the essential gathering place for our music today.”
Experiential Marketing, Activations & Sponsorships
East Meets West: The Clever Ways This Brand Brought the Sights and Flavors of South Korea to London
Food brand Jongga's "Flavourverse" pop-up introduced Londoners to the popular Korean side dish kimchi through chef partnerships, immersive rooms, and unique shopping experiences.
Inside the Jongga Flavourverse Pop-Up in London
Experiential Marketing, Activations & Sponsorships
See How Barry's Recreated Its Studio Experience for Over 200 Fitness Fans
The fitness brand hosted a series of record-breaking “mega classes” to mark its 25th anniversary.
To celebrate its 25th anniversary, global fitness brand Barry’s hosted its largest workout classes to date at Red Studios in Hollywood.
Experiential Marketing, Activations & Sponsorships
Costume Party: Why The Masked Singer Took Over These Los Angeles Hot Spots
Fox’s popular celebrity singing show promoted its new season with goodies and giveaways around the city.
Magnolia Bakery gave away cupcakes swirled with purple buttercream, while Cupcake from season six snapped selfies with fans.
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