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Experiential Marketing, Activations & Sponsorships: Page 2

Experiential Marketing, Activations & Sponsorships
Want to Engage College Students? Give ‘Em Free Food—That’s What Uber Did
The brand’s “The One Shop” is designed to promote its new membership program aimed at the campus crowd.
The tour kicked off Aug. 21 at the University of Miami and will wrap up at the end of October at the University of Southern California.
Experiential Marketing, Activations & Sponsorships
Take a Hike: Find Out Why BÉIS Is Camping Out at National Parks
To promote its new durable Utility Collection, the luggage brand decked out its RV with fun rustic elements and plenty of bag options.
Visitors are able to get creative at outdoor coloring stations.
Experiential Marketing, Activations & Sponsorships
34 Cool Event Ideas You May Have Missed From Stanley, Deloitte, Nat Geo, and More
Here’s a look at some steal-worthy ideas we spotted in August 2024.
DLUXE Photobooths captured portraits, while a Nostalgic Memoirs audio booth (pictured) and Founder's Original beer pong added interactive elements to the evening. Guests also received soothing massages courtesy of Bodied Beauty.
Experiential Marketing, Activations & Sponsorships
Live Más... Like a Senior: See Inside Taco Bell’s Quirky Early Retirement Community
The fast-food brand embraced the slow living movement with its latest activation.
The footprint featured a kitschy vibe with Palm Springs-inspired, midcentury-style signage.
Experiential Marketing, Activations & Sponsorships
Bonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up Experience
The aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”
Lillet transformed West Village eatery Boucherie into a charming bistro like those seen on the show.
Experiential Marketing, Activations & Sponsorships
IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep
The brand’s clever pop-up features immersive rooms showcasing how the right mix of comfort, light, air, and more can transform your sleep—and how IKEA products can help.
Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.
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Event Design & Decor
This Elegant 'Real Housewives' Event Used Over 2,200 Apples as Decor
Experiential Marketing, Activations & Sponsorships
FX Created a 'Symphony' of Real-Life Screams to Promote Its Creepy New Show
Trade Shows
8 Things to Expect at IMEX America 2024
Event Production & Fabrication
This 'Sleepy Hollow' Multisensory Experience Brings Pumpkin Patches and Fall Folklore to the Heart of NYC
Strategy
How REI (Literally) Takes Out the Trash at Events—and What Event Profs Can Learn From It
Meetings
Dreamforce 2024: How John Mulaney, Robot Dogs, and Relevant Programming Stole the Show
Experiential Marketing, Activations & Sponsorships
Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand
The actress partnered with a floral designer to promote Betty Buzz and her new summer blockbuster, It Ends With Us.
The Betty Blooms pop-up overtook Chelsea’s Starbright Floral Studio on Aug. 7 and will be open through Aug. 20. Designed to promote Blake Lively’s summer blockbuster, It Ends With Us, the pop-up also promotes Lively’s sparkling beverage brands: Betty Buzz and Betty Booze.
Experiential Marketing, Activations & Sponsorships
Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More
Celebrating its 20th anniversary in Chicago, the music festival had its highest-attended set ever—and became "the Super Bowl of branded experiences."
Between sets, some 100,000 guests per day traversed the steamy, sunny festival grounds in Grant Park.
Experiential Marketing, Activations & Sponsorships
How e.l.f. Cosmetics Brought the Italian Beachside to Brooklyn—Nonnas Included
The beauty brand's pop-up was a case study in drawing inspiration from a destination, with actors playing Italian grandmothers as brand ambassadors.
The highlight of the Ame.l.f.i Coast Beach Club? The nonnas. Improv actors played the part of Italian grandmothers, who roamed the Beach Club “sharing their best-kept skincare secrets and local traditions with consumers,' according to Jamie D'Attoma, executive vice president and partner at creative agency SHADOW, the firm behind the pop-up.
Experiential Marketing, Activations & Sponsorships
See How This Food Festival Blazes a Trail Around the U.S.
Nationwide live-fire culinary event series Heritage Fire made an inaugural visit to Louisville, Ky., this year.
Established in 2010 in Napa Valley, Calif., and produced by event and marketing agency a21, the live-fire culinary event series aims to celebrate pasture diversity and local family farms.
Experiential Marketing, Activations & Sponsorships
Inside the New Experience That Takes You Into Bravo’s Reality TV Universe
The Diamonds and Rosé Experience offers dining, merch, photo ops, and weekly events inspired by Bravo’s mainstay franchises, including The Real Housewives and Below Deck.
One of the main installations is a giant diamond floor piece, a nod to the diamonds held by The Real Housewives of Beverly Hills cast in the show’s title sequence. The event entrance also features a photo booth with a pink chat box akin to the Bravo logo. Selfie Booth Co. provided the event photo booths.
Experiential Marketing, Activations & Sponsorships
What You Might Have Missed During Summer 2024 in the Hamptons
Take a peek at the hottest events, pop-ups, and activations that took place in New York’s popular getaway spot this summer season.
Rosewood Mayakoba’s Topping Rose House Takeover
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