Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

LinkedIn returned to the Croisette with its biggest presence ever this year. As an official Lions partner, the brand had a multifaceted presence anchored at the Carlton Hotel, including hosting multiple panels and discussions and sponsoring the inaugural LIONS B2B Summit.

The activation was designed, fabricated, and produced by The Bait Shoppe.

New this year, the colorful LinkedIn Studio—an interactive activation right on the Croisette—gave attendees a chance to create custom LinkedIn videos built to stand out in the feed. Anyone visiting the studio could scan a QR code to unlock a custom built AI web application, which taught users exactly what content was trending for their unique profile and when exactly to post. Then, using AI, the webapp would create user prompts, ensuring that user-generated content was easy and guaranteed to succeed on the platform.

After recording content, consumers could visit the "B2B content genius bar." In partnership with Adobe, experts taught users editing tricks and unlocked custom Cannes templates to teach creators exactly how to grow their audiences on LinkedIn.

Spotify returned to Cannes for its 11th year, hosting Spotify Beach—a creative playground where attendees were invited to experience Spotify IRL through four days of programming. Panels in the colorful space included speakers like Paris Hilton, Charlie Puth, Rachel Lindsay, and Mark Ronson (pictured). For the design, the brand collaborated with French artists Atelier Bingo, who created a custom art piece inspired by music and the Spotify platform; the artwork became the foundation for the overall spacial design, according to Keyana Kashfi, Spotify’s global head of experiential and content production.

Various meeting rooms throughout Spotify Beach continued the colorful, eclectic design; each room's design was themed around various Spotify playlists or marketing campaigns. Other spaces throughout the activation included a podcast studio and multiple shaded seating areas.

At the "Cover Art Avenue" zone, fans could check out Spotify's new playlist cover art tool and create their own artwork using the brand's latest summer sticker pack.

At the “Audiobooks Flavors” bar, Spotify recommended sweet treats like gelato, all inspired by guests' audiobook of choice. There was also a “Soul Coffee Bar" inspired by a playlist on platform, where guests could join a Spotify Jam session live while enjoying refreshments.

Spotify Beach also hosted a series of hugely popular evening concerts, drawing nearly 1,200 people each night for performances from Alex Warren, sombr (pictured), Lola Young, Cardi B, and more.

Spotify also hosted an intimate, VIP event at a private villa on June 16. The event featured a performance from Charlie Puth.

The Pinterest "Manifestival" returned to Cannes for the third year, taking place at the Carlton Beach Club. The space was purposely designed with fewer panels and more hands-on activities than many other activations. This year, the team took a cue from Gen Z and leaned into personalized experiences, all celebrating creativity, self-expression, and Pinterest Predicts trends, aiming to give guests the feel of stepping into a real-life Pinterest board.

Highlights of the colorful space included personalized style readings; guests could journey through an interactive experience inspired by Pinterest’s latest visual search features, refining their style and leaving with inspiration to act on it. Attendees also received a key charm that unlocked their unique style reading when tapped against their phone, including custom images created in a partnership with Adobe Firefly generative AI. 

Other highlights included a beauty bar; artisan-led hat customization workshops; and a DIY tin wallet station where attendees could create custom, one-of-a-kind wallets using Altoids tins adorned with charms and mini objects.

Another highlight was the Pinterest Patisserie, a gamified food and beverage experience offering guests a rotating tasting menu of Pinterest Predicts trends. Different Pinterest trend-themed desserts were served throughout the week, including Rebel Floats, Rococo Ice Cream, Cherry Coded tarts, and Chaos Cakes.

The space also hosted the popular Pinterest Tattoo Parlour, this year centered around the "fisherman aesthetic." Guests could choose from Pinterest boards of tattoo designs, curated by Pinterest trends and creative icons in the industry.

Stagwell returned to Cannes for its third straight year (and first as the festival's "official sports partner"), bringing its Sport Beach concept to Plage du Festival. The eye-catching, bright blue space was a multifaceted courtside setting, which was transformed throughout the week for various panels and events. Content was produced by TEAM, while the event itself was produced by Cheerful Twentyfirst.

Fun, sports-inspired decor details drew attention throughout the space.

In addition to panels from the likes of Nancy Kerrigan, Ryan Reynolds, Sloane Stephens, and Dwyane Wade, the space also hosted dinners, workout classes, basketball games, and more.

For its first-ever Cannes activation, Canva worked with Public School to create the Canva Creative Cabana, an immersive beachside escape centered around creativity, community, and conversation. A welcome moment greeted guests with sun-safe essentials and a keepsake Canva Cabana tote, setting a fun, relaxed tone for the rest of the experience.

The High Tides Stage, presented in partnership with Variety, served as the cabana’s content centerpiece; it featured daily talks, panels, and creative conversations with leaders across entertainment, retail, hospitality, tech, and finance—including brands like Spotify, Disney, Pinterest, Hilton, and American Express. Each session offered a fresh perspective on storytelling, design, and the evolving creative economy.

Various areas throughout the space encouraged creativity and fun, like this ballpitt photo op.

Spaces throughout the cabana included the Sandbar, an open-air bar serving rosé and signature spritzes; the Design Deck, an inviting lounge space; and the Sea Suites, a series of private meeting rooms.

In another space, guests got a hands-on exploration of Canva’s newest tools, including product demos, playful Canva AI viewfinders, and ice-cold popsicles to keep ideas (and guests) refreshed.

As a nod to the behind-the-scenes work that powers Cannes each year, Canva also hosted a special Experiential Brunch at the cabana, bringing together brand experience makers for a moment of recognition, connection, and celebration.

Meta worked with Jack Morton Worldwide and DE-YAN for its annual Meta Beach, located at La Plage Barrière Le Majestic. The space centered around Meta's new generative AI solutions.

The breezy, beachside space featured thought leadership, partner events, product demos, and more.

A unique highlight was the Reels Skate Park, developed in collaboration with skating icons Mark Oblow and Remio. Visitors could find exclusive Reels creation opportunities and gain an inspirational insight into the skater community's cross-cultural influence. There was also a vertical film starring skateboard legend Daewon Song, premiering exclusively at the first-ever 9:16 Skate Theater.

Guests could also demo Ray-Ban Meta glasses, which allowed them to capture photos and videos, listen to music, make hands-free calls, or ask Meta AI questions on-the-go. The beach also showcased the Meta Quest 3 VR headset.

T-Mobile Advertising Solutions returned to Cannes with an eye-catching, magenta-drenched triple cabana, created in collaboration with DesignScene. Guests entered through a glowing LED magenta tunnel into a tranquil, open space featuring bold architectural symmetry, vivid lighting, and modular furniture that flexed between lounge and presentation modes.

Design and experience highlights included a swag wall with fans, bags, hats, speakers, and more; an aura reader delivering real-time aura interpretations; an AI-powered photo booth that recognized guests across visits, sending branded content straight to their phones; a demo station to explore T-Mobile Advertising Solutions' offerings; and a catering station serving breakfast, lunch, and elegant canapés.

At the heart of the space was Maison Magenta, a seafront terrace with great views, branded photo moments from the brand's “Meet Every Moment” campaign, and a curated cocktail bar experience. The terrace also hosted Connected Yoga sessions, using wireless headphones for deep sensory immersion.

For the third year in a row, sister agencies Salt and Pinch designed and produced Amazon’s Cannes Lions activation. Dubbed Amazon Port, the 2025 space aimed to embrace quiet luxury, drawing from France's iconic fashion houses and the coastal vibrance of Cannes. At the heart of the experience lied the "Plaza of Passion," an immersive zone where Amazon's diverse properties and affiliates—including Amazon Live, Amazon Web Services (AWS), Prime Video, Twitch, and others—demonstrated how they connect with their audiences through shared interests. The concept brought to life insights from Amazon Ads’ new "Beyond the Generational Divide" research, which debuted on the Cannes mainstage on July 16.

Salt and Pinch intended for the activation to explore the intersection between human nature and culture. Recognizing that in Western tradition gardens often represent passion, Salt and Pinch placed garden-like textures at the heart of their design. Guests entered through a garden portal and wandered through thoughtfully designed rooms where lush greenery, natural textures, and serene decor encouraged them to disconnect from their screens; there were also light-hearted details such as fountains of rosé wine.

This immersive, creative approach to storytelling continued throughout the space, with whimsical brand expressions woven into the experience—including a slushie bar that delivered cool drinks and content from Prime Video; custom perfumes embodying the personalisation of AWS; and a mechanical fortune teller station for Amazon devices, complete with custom-made fortune cards.

Working for a third time with experiential agency Seen Presents, Netflix returned to Cannes Lions for invite-only rooftop takeover at the JW Marriott. Throughout the space, guests experienced a series of activations showcasing the streaming service’s vast advertising opportunities, alongside various meeting areas, a restaurant for entertaining, and a programming area for content.

Key activations included the Mood Studio, where guests engaged in a mood-based quiz, making choices via touchscreen that influenced the room’s lighting, sound, and ambiance, culminating in a personalized photo moment. The activation showcased how Netflix tailors ads based on users' viewing habits and emotional states. Other spots included La Boulangerie, an Emily in Paris-inspired grab-and-go pastry and coffee bar.

La Boutique was a premium, retail-inspired space spotlighting Netflix’s brand partnerships and advertising storytelling. Inspired by a high-end boutique, it included a “fitting room” area and four distinct vignettes themed around Netflix titles: Squid Game, Stranger Things, Emily in Paris, and Bridgerton. Utilizing RFID technology, guests engaged with prop displays from each show which triggered tailored advertising content, illustrating Netflix’s creative potential for advertisers.

On Wednesday evening, invited guests enjoyed an exclusive comedy night with Kevin Hart, followed by an after-party, where the entire venue was reimagined through the lens of the Netflix series Wednesday. Netflix’s red "N" logo turned black for the evening, while the space featured graveyard-inspired decor, smoke effects, and a mix of eerie and elegant touches.

Highlights included themed F&B, including black candy floss and “Crematory Slice” pizza, plus content creation areas like a coffin photo booth, a Morticia-style lounge, gargoyle-lit backdrops, and a reimagined stained-glass window from Wednesday’s dorm. La Boutique transformed into an interactive activation area featuring temporary tattoos, hair stencils, "un-friendship bracelets," and nail art. La Boulangerie shifted into the “Morning After Bar," serving signature cocktails.

Amplify partnered with Yahoo to deliver Motel Yahoo, which transformed La Plage du Martinez. Designed to blend modern and vintage digital culture, the space encouraged marketers and consumers to “check-in and log on,” and explore Yahoo’s suite of marketing service offerings to boost audience engagement.

Motel Yahoo served as a vibrant, all-day destination for attendees, bringing Yahoo's various properties to life through bespoke experiences. Yahoo Sports offered paddleboarding wellness sessions in the mornings and happy hours where festivalgoers could pick up a club. Yahoo Finance distributed custom tokens to their ice cream cart and beachside beverages. The Yahoo News stand provided Yahoo's Guide to Cannes. Yahoo Mail sent branded postcards back to friends and family. And a Yahoo Search-inspired bar offered search results-styled menus.

A series of engaging content sessions were designed to immerse attendees in Yahoo’s refreshed brand experience, with the pier meeting rooms were subtly designed to celebrate the brand's range of capabilities. Amplify developed the full creative concept and visual identity for Motel Yahoo, delivering everything from environmental design to programming.

Reddit’s Cannes HQ was open to all badgeholders during select hours throughout the festival. The activation showcased how brands have used Reddit’s unique landscape to have a different conversation with customers—one where they’re welcomed as an integral part of the discussion. At the activation, the brand did a daily reveal of Redditors’ recs and their favorite products from some of their most-talked-about brands.

The activation was centered around the brand's new Reddit Community Intelligence feature, which channels the collective knowledge from the billions of human conversations across Reddit. The engine powers products and insights, turning Reddit's 22+ billion posts and comments into structured intelligence for smarter marketing decisions.

The brand used Cannes to unveil two early-stage products powered by Reddit Community Intelligence: Reddit Insights, a scalable, AI-powered social listening tool designed to unlock strategic value from Reddit’s 20 years of conversations; and Conversation Summary Add-ons, a new ad feature that dynamically integrates positive content from Reddit users directly below an advertiser’s creative, putting community conversations front-and-center in the user experience and blending AI-driven efficiency with real human perspectives.

The eye-catching, two-story activation had a breezy top floor for meetings. Throughout the day, Reddit served a rotating menu of food and beverage.

Media company Teads worked with DesignScene to create a fully branded, multi-deck yacht experience that combined seaside glamour with high-level programming. Designed as a premium hub for connection and creativity, the yacht offered a four-day program featuring daily talks and interviews, VIP breakfasts and lunches, client dinners, sunset aperitifs, and a party.

The design blended modern nautical style featuring iridescent vinyls and giant balls, plus striped uniforms, refined florals, and framed light LED tubes for the DJ booth. A standout moment was a crowd-favorite ball pit, which doubled as a social-ready backdrop.

Jack Morton Worldwide collaborated with TikTok to deliver a series of tech-driven brand activations that highlighted creativity, innovation, and community.

This year’s activations included interactive installations like the Sound Wall and Renaissance, developed by Jack Morton’s innovation team at Jack X, which used Python and Google MediaPipe to align users’ facial features with static portraits in real time. Other elements included a Flip Wall, Hope Corner, Creative Corner, Swag Station, and beauty product giveaways.

Just steps from the Palais, contextual intelligence company GumGum’s Le Rétro Studio transformed a private apartment into a nostalgic, Riviera-inspired escape with sea views, vintage tech, mixtape moments, and a relaxed vibe. Designed and produced by Sequence Events, the space's goal was to create a sophisticated hub for storytelling, relationship-building, and creative inspiration, all while showcasing the brand’s global reach and thought leadership.

Designed as a lived-in creative studio, the activation featured vintage ads from top French brands, analog devices like viewfinders and Polaroid cameras, and a vinyl record player playing old school tunes inviting guests to recharge, reflect, and connect through the tactile spirit of classic ad culture.

The layout promoted both collaboration and calm, with communal tables, lounge seating, and styling elements that made the space feel collaborative and relaxed. Inside, GumGum hosted a steady cadence of invite-only meetings and intimate gatherings throughout the week. Custom signage and a branded balcony gave GumGum daily visibility among thousands of festivalgoers strolling La Croisette.

DoorDash Ads made its experiential debut at Cannes with an activation called “Your Brand, Owning The Moment.” Jack Morton Worldwide designed and produced the experience, aiming showcase how DoorDash Ads empowers brands to connect with customers during key moments—both on and off the app—through advertising capabilities designed for growth.

The space showcased the various ways DoorDash enables brands to connect with consumers at various moments. Outside, guests were welcomed by four relatable scenarios: "about last night," "out of office," "calm on cue," and "tastes like winning." Each one set the stage for a journey that invited guests to step inside and discover how their own brands could partner with DoorDash to "Own The Moment."

iHeartMedia hosted the iHeartCafé at Cannes, which featured a variety of panels and live podcast recordings throughout the week. Highlights included a fireside chat with Malcolm Gladwell, a panel about AI’s role in the creative industry, and a VIP dinner with iHeartMedia talent.

On June 16, iHeartMedia, 3C Ventures, and The Walt Disney Company teamed up to hosted the “Convene Dinner” at the Michelin Star Louroc Restaurant, Hotel du Cap-Eden-Roc. The invite-only, elegant dining experience convened a custom group of CEOs, top CMOs, founders, and business leaders.

The glamorous dinner made an impression with colorful florals and simple, reflective table furnishings.

Following the Convene Dinner, iHeartMedia, 3C Ventures, and Condé Nast, in partnership with The Female Quotient, moved over to the Pavilion at Hotel du Cap-Eden-Roc (a newly constructed venue hosting its first-ever Cannes Lions event) for “Convene After Dark.” The exclusive, high-energy, late-night celebration featured music by Questlove.

One of the more visually striking moments at Cannes Lions 2025 came in the form of an intimate dinner hosted by Motorola and Pantone at the two-star Michelin Villa Archange. Designed as a multisensory experience, the evening featured a collaboration between chef Bruno Oger and Pantone to craft a meal inspired by the colors in Motorola’s newest razr collection.

By design, each dish brought to life a specific mood or material, like the luxurious Alcantara finish or the gleam of Swarovski crystals.

Speakers from both Pantone and Motorola shared insights into how they’re rethinking devices as lifestyle objects rooted in trend forecasting, emotional design, and self-expression. Guests included brand and marketing executives, press, and content creators like Kate Steinberg, Tianna Robillard, Queen Motivat, Abbey Baffoe.

Braze offered festivalgoers a dose of calm with its earthy-toned cabana, created in collaboration with DesignScene as an intentionally cozy escape designed for connection and comfort. The shaded space featured a soft, textural palette with bamboo, breezy seating, and curated details that brought the Braze brand to life.

Inside, guests were invited to slow down with morning barista service, afternoon happy hours, and mood-based swag like “vibe check” kits—themed around terms like “Jetlagged,” “Playful,” or “Sunburnt”—that turned a simple giveaway into a charming moment.

This year, Uber Advertising returned to Cannes Lions for its third consecutive year.

The brand's dedicated space, Uber Villa, served as an oasis for creativity and innovation. Only a few steps off La Croisette, the villa welcomed attendees with purposeful panels, fresh insights, and F&B options. 

In partnership with Cannes Lions, Uber Advertising also took over the Vesuvio pizza window again this year during the late night time slot, offering free pizzas to Cannes partygoers.

VideoAmp hosted the eye-catching “Data Renaissance” penthouse activation. Situated on the Croisette between the Carlton and Marriott, the 1,900-square-foot space was transformed into a multi-sensory experience. Guests enjoyed a two-Michelin-star dinner by chef Kristian Bauman of Koan Copenhagen, panels with industry leaders, premium spirits tastings with Empirical, and curated spaces for meetings and connection.

There was also a celestial-inspired lounge.

As an official yacht partner, Integral Ad Science (IAS) transformed its vessel into a destination designed for both relaxation and relationship-building. The yacht featured a coastal-inspired aesthetic with natural textures and clean, elevated design elements that reflected a balance of professionalism and comfort.

The yacht served as a stylish yet functional hub for high-level conversations and connections. IAS curated a full week of programming that included executive meetings, panel discussions, and private dinners with key partners and clients. Daily networking events reinforced the company’s position as a leader in digital media quality, while maintaining a warm, inviting atmosphere. One of the week’s most memorable moments? A celebrity wine tasting experience, co-hosted with TikTok and Captiv8, featuring Dylan Efron.

The IAS activation was produced by TGF Eventcreation.

Journal House, hosted by Dow Jones and The Wall Street Journal and produced by Cheerful Twentyfirst, returned to Cannes as a multi-tier brand experience. Jimmy Fallon and Patrick Schwarzenegger led a standout speaker lineup, joining more than 1,000 guests for a week of insightful content about the business landscape with thought leaders, executives, and decision-makers from across industries.

Various design elements intended to make the event space feel like a private home. There were barbecue and grilling afternoons during the week, along with charging stations inside, a VIP wellness suite, and coffee and newspaper mornings on the terrace.

Dow Jones and The Wall Street Journal saw a record-breaking response from its partners, making this year’s Journal House its most commercially successful event in Cannes to date.

Microsoft partnered with Wonderland to bring the Microsoft Beach House to life—a dedicated hub for thought leadership, networking, and cultural programming along the Croisette. Throughout the week, the space hosted a series of expert-led panels on topics shaping the future of media and technology, including AI’s role in digital experiences, the evolution of retail media, and the intersection of gaming and marketing.

A standout moment came from creator Alix Earle, who delivered a speech and joined a panel discussion on the creator economy and brand engagement. Each day concluded with performances from DJ Rita, turning the beachside venue into a lively social space.

Now in its second year at Cannes Lions, ADWEEK House set up base at the Majestic Hotel as an official Cannes Lions partner. Programming on a number of wide-ranging topics ran Sunday through Friday, with group chats, high-profile podcasts, and interviews with top CEOs and CMOs.

Highlights included Pivot with Kara Swisher and Scott Galloway, SNL's Bowen Yang, Real Housewives of Salt Lake City's Heather Gay, Matt Rogers of “Las Culturistas Culture Awards,” Olympians Allyson Felix and Ilona Maher, ADWEEK’s Marketing Vanguard podcast with ADWEEK chief brand and community officer Jenny Rooney, and Adspeak podcast with ADWEEK editor in chief Ryan Joe.

On June 15, experiential marketing agency Super Great Fantastic (SGF) hosted an event called Cannes: UNLISTED, designed to bring together event marketers, brand teams, and creatives in an inclusive environment just before the festival's official start.

Hosted at Plage Croisette Beach, UNLISTED was intended to be a celebration of the people who make Cannes happen—everyone from EAs to CMOs—often behind the scenes. The party intended to offer attendees a unique opportunity to build community while enjoying Champagne and high-energy performances by the musical headliner, South African electronic music duo GoldFish. The event featured black-and-white decor, disco vibes, and caviar bumps.

UNLISTED was powered by ONAR, a technology-first network of companies, built to deliver business performance through marketing and technology, and Marpipe, a creative automation platform for marketing teams. Additional music was provided by Amp Amsterdam, with KL Event Services handling the RSVP management.

Just prior to UNLISTED, Super Great Fantastic also hosted The Gathering, a private, invite-only dinner designed for top-tier executives and decision-makers across industries.

Just steps from the Palais inside Medialink Beach, Albertsons’ space featured a unique IRL shopping experience where attendees could grab products that inspired culinary creativity in between sessions and meetings on-the-go.

Leaning into its focus on innovation, Albertsons also returned with The Garage, a collaborative space to host clients, platforms, and partners as they map out the future of retail media.

Google expanded its Cannes presence with two distinct partner hospitality experiences. To execute this dual activation strategy, Google tapped Xpedition—a creative shop that’s part marketing firm, part entertainment studio—to deliver the premium experiences across both venues. First up, Privacy Sandbox returned for its second year at La Bambola in Square Mérimée, offering industry partners a respite from the festival chaos for focused business conversations.

Meanwhile, Google Ad Manager debuted Google Café at La Cantine Provençale, creating a dedicated space for customer engagement. Both venues featured French-inspired cuisine and invite-only programming, reinforcing Google's commitment to meaningful partner relationship-building beyond the traditional beach club scene.

For the third year, the Infillion Café took over the front lawn at the Mondrian Hotel along the Croisette. This space hosted panel programming, parties, dinners, and a fireside chat with Deepak Chopra; it also served as the stage for Beet.tv’s video programming, a Cannes Lions staple.

Wonderland brought Influential Beach to life with a week-long beachfront activation that blended wellness, thought leadership, and entertainment. Each day kicked off with Barry’s on the Beach, where top instructors led energizing workouts followed by recovery shakes and networking opportunities. Mornings also featured “Coffee & Conversations,” a relaxed seaside speaker series with guests like Olympian Jordan Chiles, Barry’s CEO Joey Gonzalez, will.i.am, and Amelia Dimoldenberg.

Afternoons transitioned into dynamic panels and talks on the future of influencer marketing and digital storytelling, featuring voices like Busta Rhymes, Jason Derulo, Eva Longoria, and executives from YouTube, Sephora, and Hilton. As the sun set, the beach transformed into a lively social scene with Delilah’s-hosted happy hours and headline performances by Derulo and Rhymes.

Making its first-ever appearance at Cannes Lions, Discord also hosted an exclusive event at Influential Beach featuring 9x Grammy award-winning artist and producer DJ Pee .Wee aka Anderson .Paak. The event featured  drinks, food, and custom Discord content across the large LED stage for the special sunset session on the beach. The event was produced by Mirrored Media.

Marriott International hosted a trio of cultural experiences, each designed to highlight the interplay between travel, storytelling, and identity. The week began with a conversation between chef Massimo Bottura, Antoni Porowski, and Marriott CEO Tony Capuano, exploring the emotional resonance of food and its power to forge global connections. Another evening featured F1 driver George Russell and Marriott’s EVP Peggy Roe discussing how travel influences personal growth and perspective, drawing parallels between high-speed sports and life on the move.

To close out the week, Marriott spotlighted music and culture with acoustic performances and intimate reflections from actor Miles Caton and artist WizTheMC. The pair spoke about how creativity is shaped by cultural experiences, sharing original and unreleased music in a relaxed lounge setting. All three events took place at the Marriott Bonvoy Lounge at JW Marriott Cannes. The events were produced by BMF.

Wonderland partnered with Brand Innovators to produce and manage its beachside pop-up at Mandala Beach, creating a dynamic home base for the Brand Innovators Marketing Leadership Summit. The summit gathered senior marketers and brand leaders for four days of curated programming, networking, and entertainment designed to explore the evolving media and marketing landscape.

The agenda featured panels, fireside chats, and live podcasts on timely topics like leadership in the age of AI, data-driven personalization, and the future of media. Speakers included executives from major global brands such as Disney, Mars, Mastercard, TikTok, Coca-Cola, Snapchat, and the NBA. The summit kicked off with an invitation-only dinner and a live performance by Shaboozey.

CONVERGE @ Cannes, an exclusive, invitation-only summit for senior brand executives, creators, and cultural leaders, took place on June 17 at Hotel le Suquet. The second annual event brought together more than 50 senior-level experts from the brand and media worlds for panel discussions exploring the creator economy, AI-driven transformation, and inclusive marketing strategies. Featured participants included wellness pioneer Deepak Chopra; representatives from organizations like AfriCANNES, NAACP, and GLAAD; and executives from major brands such as Adobe, MrBeast, Microsoft, Deutsche Bank, Shopify, PrideNOW, Mark Allen & Co., and YouTube. The summit was founded by Charles Ifegwu, co-founder of the Los Angeles-based creator management and media venture studio CONVERGENCE, and digital transformation executive Tina Mulqueen.

Forbes hosted its Top Creators List launch celebration at Cannes, celebrating the growing creator economy and this year’s class of Top Creators including Mr. Beast, Alix Earle, Adam W, Alex Cooper, Jake Shane, Addison Rae, Nara Smith, and more. Throughout the day, the brand hosted panels on how social media is rewriting the rules of show business, shaping culture and commerce, and more.