50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

In late May, Martha Stewart teamed up with iHeartPodcast and Miracle-Gro for a live taping of “The Martha Stewart Podcast” at the New York Botanical Garden. The event also featured a brunch, along with clever details like these planters in the shape of sponsor logos.

Stewart serves as Miracle-Gro's chief gardening officer, and the brand was seamlessly integrated into the storytelling throughout the event. Plants throughout the space had "planted in Miracle-Gro" signs; attendees could also shop for gardening gear and get it personalized on site. QR codes throughout the space allowed guests to get Stewart's gardening tips delivered to their inboxes.

The event featured a live taping of the podcast with actress and activist Jameela Jamil.

This month, SheaMoisture officially unveiled the launch of its "Yes, And" campaign, an expression of the brand’s commitment to honoring Black identity, self-expression, and the beauty of textured hair. The campaign premiered with an ad during the BET Awards, and continued with the "Yes, And" newsstand pop-up at New York's Astor Place Plaza from June 11-12. The goal? To transform a a public space into a vivid celebration of hair as a language of individuality, artistry, and heritage—complete with the brand’s first-ever print magazine as a nod to the nostalgia of Black hair books.

The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.

On June 4, Liquid I.V. took over Times Square for “I.V. O’CLOCK," a fun stunt meant to highlight the most dehydrating hour of the day: 4 p.m. Starting five minutes earlier, every screen in Times Square was taken over by “error” messages, signaling the effects of dehydration.

At 4 p.m. on the dot, the screens were refreshed to display I.V. O’Clock; at the same time, 50 Liquid I.V. delivery robots (from Kiwibot) were deployed, giving out reusable water bottles, Liquid I.V., and directions to Hope Hydration stations steps away for clean water.

Produced by advertising agency Zambezi, the Times Square takeover was part of the brand’s summer 2025 campaign positioning 4 p.m. as the new “hydration hour" and highlighting the science behind Liquid I.V.’s Hydration Multiplier, which the brand says is clinically proven to provide faster hydration than water alone.

On June 11, Sequoia Productions produced the Los Angeles Host Committee's "One Year To Go" event, celebrating the countdown to the FIFA World Cup in 2026. The event took place on the Fox Studios Lot and featured a special live show by the soccer-focused media company Men in Blazers. Notable attendees included Brandi Chastain, Cobi Jones, Jason Sudeikis, Brendan Hunt, and Jim Harbaugh.

During the party, guests roamed the street sets to the beats of DJ Mando Fresco, interacting with soccer tricksters, themed games, and photo ops from sponsors like Adidas, LA Tourism, and Metro. The event design was based on the Los Angeles Host City FIFA World Cup branding, which is inspired by the palm trees and ocean waves of the popular Los Angeles beaches, along with the bright lights that represent the entertainment industry.

There was also a claw machine where guests could grab soccer balls.

Many vendors at the event were part of the "Business Connect" program, which highlights and creates opportunities for underrepresented companies. The Los Angeles Host Committee also recognized 26 local nonprofit organizations through their "26 Champions Grant Program."

In addition to event production from Sequoia Productions, the event featured audiovisual production from ShowPro, rentals from Bright Event Rentals and Revelry Event Designers, and decor and scenic from Studio Left and Bill Ferrell. Catering came from Fox Studios, Melissa’s Produce, and Salt & Straw.

From June 7-8, CNC Agency created a two-day Prose Apothecary mobile pop-up experience where consumers engaged with the Prose brand and learned about their customizable hair care and skincare products. The mobile activation in Los Angeles was a destination for attendees to participate in an educational moment, interact with different products and team members, and enjoy a customized beverage on site.

The pop-up showcased the variety of Prose custom hair care and skincare products. Attendees entered the Prose truck to learn about the Prose customization process, smell different hair care and skincare fragrances, and customize their own Prose-gifted Le Petit Tote. Attendees also took photos in front of a Prose-branded photo moment and chose from a selection of Prose-inspired elixir drinks.

On June 7, Peacock brought the Poker Face Emmy FYC activation “BLSH*T Day” to Los Angeles to celebrate the hit series’ return. At 13 burger joints around the city, fans called “BLSH*T"—an homage to Natasha Lyonne’s character Charlie Cale—to get a complimentary “BLSH*T Burger and a Side of Lies.”

At Heavy Handed in Studio City, the main character's iconic 1968 Plymouth Barracuda was on display for photo ops.

Real estate company Compass's annual retreat—held in Denver in June—ended with a gala at the Stockyards Event Center, produced by The Firm Event Design. Guests were greeted by a ranch-inspired entry complete with an oversize branded archway, a themed photo moment with a live bull, welcome drinks served via a vintage pickup truck, and an outdoor lounge area complete with stylish lounge vignettes.

The venue’s arena was transformed into the Compass Saloon with a number of custom-branded elements throughout, including a 10-foot branded cowboy centerpiece over the main bar, along with custom fabricated saddle stools.

An oversize lantern installation hung over the dance floor, while "Compass Saloon"-themed stage decor was flanked by hay bales. Stylish booth and lounge seating moments were available throughout the event, which featured a live band, a casino, and an assortment of Old West-inspired culinary experiences.

On June 4, Max marked the debut of Roland-Garros tennis tournament on Max in the U.S. by debuting “Le Petit Court" in Venice, Calif. The Roland-Garros-inspired pickleball experience recreated the tournament’s signature red clay court from the same Italian imported crushed terracotta tiles used in the tournament along with an umpire tower.

On opening day of the experience, Hacks cast members Paul W. Downs and Robby Hoffman faced off against The Pitt’s Katherine LaNasa and Shawn Hatosy in a friendly pickleball showdown—all with instruction from tennis icon Andy Roddick and emceed by sports commentator Kay Adams. In addition to the celebrity match, guests were invited to take lessons with professional pickle ballers in partnership with Pickle Pop, stream the tournament in a dedicated lounge, join in on photo moments, and more. The court was also available for public reservation, free of charge, from June 5-7.

On May 28, Hoda Kotb hosted an event at Current at Pier 59 in New York to celebrate the launch of Joy 101, her new digital platform featuring daily wellness content, live experiences, and educational courses focused on topics like purpose and happiness. One standout moment? A lenticular photo moment wall; as guests entered the event, the wall debuted the Joy 101 logo over a sunrise, and as they left the event the wall transformed into a sunset. Press lined the step-and-repeat as the celebrity guests made their way down the red carpet in front of the dimensional backdrop. The event was produced by Mirrored Media.

Inside the marina-side venue, the event featured curated food, drinks, custom florals matching the color gradients, a live DJ, and screens that displayed custom content introducing guests to the app, its advisors, and content. Bay windows looked out over the Hudson River sunset, consistent with the app’s branding. Guests could also enjoy a unique photo moment rooted in joy, where they threw confetti and received a fun moving GIF of the confetti falling around them.

The event culminated in a stage presentation by Kotb, plus a special music performance by Rachel Platten. (The evening ended with Kotb joining Platten at the piano where the two sang “Fight Song” together with the crowd.) Mirrored Media built a custom LED-trimmed stage featuring the brand’s gradient, branding, and a custom lighting rig for the space.

The Uber Graduation tour celebrated graduates and their families from June 13-16 across the UCLA, UCSB, University of Oregon, and University of Denver campuses. Across all locations, a complimentary floral gifting experience surprised and delighted attendees while creating meaningful photo moments and memorable interactions with the brand. The activation was produced by CNC Agency.

In total, more than 2,000 bouquets were distributed to thousands of graduates, families, and guests.

At the NYCRUNS Brooklyn Experience Half Marathon, sponsor Oatly worked with Factory360 to draw attention with a creative campaign that leaned into the brand’s sustainability message by embracing the idea of “half.” Oatly—which claims to have half the climate impact of comparable cow’s milk—created a variety of playful, on-theme activations for runners and spectators alike. Highlights included the Halfway Halftime Show, a mid-race energy boost where the Fogo Azul drumline delivered high-powered beats to keep spirits high.

The brand also teamed up with local Dayglow Coffee to treat runners’ “better halfs” to free Oatmilk Lattes made with Oatly Barista Edition. And after crossing the finish line, runners celebrated with Oatly at the Half-A-Finish Area, where brand ambassadors handed out free swag and post-race recovery smoothies made with Oatly. Each “half-a-gym bag” (aka fanny pack) came stocked with a sticker, pin, and a coupon for half off their next Oatly purchase.

Oatly mascots brought the hype at the starting line, halfway point, and finish area, cheering runners on every step of the way. Overall, the campaign generated more than 25,000 in-person impressions and nearly 10,000 samples/giveaways distributed.

Pandora tasked CNC Agency with creating an opening experience during its new flagship Las Vegas store opening. The activation, open from June 6-8, drew more than 1,300 guests, including Pandora loyalists, first-time shoppers, and local influencers. Key touchpoints included the “Jewlette Wheel” and Prize Redemption Booth; there was also curated F&B, signage, and a ceremonial ribbon cutting.

Veggies Made Great hosted an exclusive brunch for Sports Illustrated Swimsuit models and talent inside its VIP bungalow during Miami Swim Week. The pre-show gathering celebrated healthy living just hours before the 2025 Sports Illustrated Swimsuit Runway Show; it drew models including Camille Kostek, Achieng Agutu, Xandra Pohl, Tunde Oyeneyin, and Jasmine Sanders, who posed in front of a veggie-filled greenery wall.

Guests enjoyed a variety of Veggies Made Great frittatas, muffins, and potato bakes, along with fresh-pressed juices.

In early June, the cast, fans, and special guests gathered to celebrate the highly anticipated premiere of Disney’s Phineas and Ferb, marking a return for the popular animated series after 10 years. The event featured memorable photo moments, themed activations, and appearances by key talent; The Linda Lindas performed the show's theme song ahead of the premiere screening.

Themed serving stations helped immerse guests in the show's animated world.

The Phineas and Ferb fun continued at the Vans Warped Tour in Washington, D.C., June 14-15, where Disney invited attendees to experience a day in the life of Agent P with a top-secret activation hidden in plain sight. Disguised as an ordinary porta-potty, the Portal-Potty transports guests into a full-blown spy lair.

Inside, the space was packed with interactive surprises, Easter eggs, and a hidden entrance to the Backyard Bash—a high-energy hangout where fans could enjoy games, giveaways, music, and photo ops with Phineas and Ferb themselves.

Earlier this month, Analog Events produced the season two premiere for Netflix's FUBAR at the Tudum Theater in Los Angeles. The red carpet was anchored by a record-breaking 22-foot statue of Arnold Schwarzenegger—officially recognized as the world’s largest action figure. Built by Extra Credit, the statue set the tone for the night and served as a standout press moment.

Inside, Analog Events styled the theater and party spaces with scenic builds, props, and branded details inspired by the show’s tone and themes. Custom glasses with real bullets (pictured) doubled as take-home gifts.

Guests wrapped the night with a private screening and immersive afterparty featuring curated lounges, cocktails, and a custom photo op styled like a FUBAR action figure box.

One of the standout stars of the red carpet was a stunt pig—an actual pig named Arnold Snortzenegger—who became a major crowd and social media favorite.

As part of a broader low-impact production plan, Analog Events tracked and optimized sustainability impact across every touchpoint. Some impressive stats: 81% of waste was diverted from landfill; 100% of branded glassware was taken by guests; all print materials were PVC-free and low-VOC; and food and florals were composted, with zero edible food waste.

Amazon MGM Studios recently partnered with experiential agency Cartwheel & Co. to bring The Boys to life at LA's Westfield Century City with "Vought on Ice," a consumer-facing activation that leaned into the series’ signature satire and sharp social commentary to engage fans and promote the show. Inspired by the show’s infamous in-universe holiday episode, Vought on Ice featured a three-minute ice performance of “Put The Christ Back in Christmas,” complete with skaters lip-syncing in character, synchronized choreography, and over-the-top corporate holiday flair.

A costume installation showcased original wardrobe pieces from the season 4 holiday episode. In additional to Cartwheel & Co., there was fabrication from 3rd Ave. and an ice rink from Ice America.

The event, held from June 7-8, drew 60,000 total attendees a day, with about 10,000 performance views each day. There were also 14 hourly skating sessions, where fans could lace up and join the action, plus fun fan moments and curated photo ops for social shareability.

On May 31, Foot Locker and adidas teamed up with rapper Lil Tecca to host the “Level Up Your Game” Pop-Up Arcade Experience in SoHo, New York. Held at 69 Mercer St., the event transformed a nostalgic arcade environment into a streetwear-inspired playground. Fans were invited to immerse themselves in Lil Tecca’s world for a day of music, gaming, and sneaker culture, all while exploring the latest adidas Originals drops. The pop-up was produced by Stoelt Productions.

The pop-up featured a range of interactive elements, including arcade games curated by Lil Tecca himself, a virtual try-on booth for adidas Originals, and a “Quarter Rotation” prize machine. Guests could browse the Style Bar retail area, which included live DJ sets and on-site sneaker customization with laser engraving. The event also offered fans the chance to go head-to-head with Lil Tecca in gaming battles.

Production elements included a custom sneaker wall lit by 20 Astera Ax1 LED tubes, a bespoke Style Bar with integrated DJ booth and rotating shoe displays, and a custom overhead grid with 36 additional Astera lights to enhance the arcade vibe. A custom claw machine with holographic printed prizes and a three-screen video wall added to the high-energy atmosphere.

Fujifilm worked with MoonLab Productions to launch its brand-new X half camera with the X Summit Experience LA held at The Line Hotel in Los Angeles on May 22. Designed to appeal to Gen Z creators, the event combined analog nostalgia with immersive, social-friendly moments aimed at sparking creativity and interaction. The design leaned into playful and tactile elements, reflecting the camera’s spirit and Fujifilm’s brand identity in a bold, vibrant way. Attendees had the chance to get hands-on with the new device during a “Touch & Try” session led by Fujifilm experts.

The experience was filled with visually engaging moments, including a X half camera wall featuring both real and 3D-printed models, a walk-in garden photo op built around the Fujifilm logo, and a floating brand icon in the hotel’s pool. A custom gumball machine dispensed film roll keychains, while VIP guests received curated swag boxes—including cameras—and ended the evening at a private afterparty at Break Room 86.

Cogent World activated on behalf of Corona at Sueños Music Festival from May 24-25 in Chicago's Grant Park. The two-story footprint featured a lineup of four local Chicago DJs playing back-to-back sets on the first floor; the second level, meanwhile, offered a laid-back lounge atmosphere with views of the festival—giving guests the perfect place to hang out and catch a set from above. Adding to the experience, the Paleta Citrus Social Hours let consumers customize their beers by adding a refreshing popsicle.

To celebrate the launch of Pink Guava, Summer Fridays partnered with CNC Agency to create a vibrant, sensory-rich pop-up in the heart of SoHo. The Pink Guava Sweet Shoppe transformed 21 Greene St. into a pastel dream world inspired by the playful spirit of the new product. Designed to evoke both nostalgia and modern beauty, the space featured a skincare trial station, a self-serve candy bar, branded popsicle carts, exclusive merch, and a fridge stocked with Jarritos Pink Guava.

Over the course of the weekend, the pop-up drew more than 2,940 attendees across two consumer-facing days, with guests lining up as early as 1 a.m. Once inside, visitors spent an average of 30 minutes exploring the space, engaging with product testing, playful activations, and limited-edition drops.