Claire Hoffman

West Coast Bureau Chief
More from Claire Hoffman
Always a headline-grabbing event, entertainment agency Roc Nation’s annual brunch took place on Saturday at a private estate. The design-forward gathering drew a who’s-who of the music industry, including Beyoncé, Jay-Z, 21 Savage, the Jonas Brothers, Rihanna, and more. So Events designed and produced the brunch, using a colorful palette featuring bold burgundies and subtle blushes inspired by Spain. Inside the main tent were three oversize floral chandeliers, with flowers from Celio’s Design.
Grammys 2020: What You Missed at the Week's Coolest Parties
Event Production & FabricationJanuary 28, 2020
On January 22 at the Netflix Home Theater in Hollywood, Gwyneth Paltrow and members of the Goop Lab team celebrated their new Netflix show, which premieres today. At the event, which was produced by Agenc, guests posed in front of a blooming floral wall resembling a vulva created by the Petal Workshop.
This Week in Los Angeles: Mac Miller's Immersive Listening Party, Goop Lab's Suggestive Floral Display, a Cirque du Soleil-Inspired Photo Op
Los Angeles / Southern CaliforniaJanuary 24, 2020
This year's event had a 'cherry blossom forest' theme from producers Event Eleven. Trees featuring various shades of pink blossoms were stationed alongside plush furniture, walnut details, and pops of pink.
See the SAG Awards' Cherry Blossom-Filled After-Party
Event DesignJanuary 23, 2020
Chef Joe Flamm, in partnership with Levy Restaurants, is creating four North Africa-theme food stations to complement the after-party's decor. One station will include a colorful autumn salad.
Grammys 2020: Preview the Decor and Catering for Music's Biggest Night
Food TrendsJanuary 23, 2020
LG once again created a mesmerizing audiovisual 'wave' for its C.E.S. booth. Constructed using 200 55-inch LG OLED digital signage screens, the dramatic overhead installation “displayed the glory of the natural world as it has never been seen before,” according to the brand. Ever-changing nature-inspired images and sounds created a surreal, immersive experience for guests.
C.E.S. 2020: See the Most Attention-Grabbing Booths and Brand Activations
Experiential, Activations & SponsorshipsJanuary 21, 2020
HBO’s premiere of The Outsider took place on January 9 at the Directors Guild of America. Designer Billy Butchkavitz worked with HBO’s Anna Willey on the event, which took inspiration from the drama series’ key art. Images by Lighting handled lighting, Agile Eye Solutions handled large-scale decor elements and the press wall, and Town & Country handled event rentals. Audio came from Emerging Entertainment and catering came from the Food Matters, while Slay5 Media created a photo booth with a “dual identity” effect inspired by the Stephen King series. FireGroove offered sketch artists and a fingerprint analysis station, and DJ Johnny Knight performed.
This Week in Los Angeles: HBO’s Tree-Filled Premiere Party, Two Stylish T.C.A. Events, Sean Penn’s $5 Million Fund-Raiser
Los Angeles / Southern CaliforniaJanuary 17, 2020
(From left:) Adele Durham, Sean Pedeflous, Tonisha Landry
What Will Have the Biggest Impact on Events in 2020?
Opinion/ExpertsJanuary 16, 2020
The Hollywood Bowl
Festival Producer Jeff Consoletti Shares His All-Time Favorite Venues
Opinion/ExpertsJanuary 13, 2020
Netflix’s Golden Globes party on Sunday had a shoe valet, where guests could trade their high heels for a comfortable pair of Netflix-branded slides. The party was produced by the company's Catherine McTiernan and Kelli Hill along with Best Events. See more: Golden Globes 2020: Event Design Ideas From the Weekend's Biggest Bashes
This Week in Los Angeles: Netflix's Shoe Valet, the Oscars Go Hostless, Previewing the Grammys Floral Design
Los Angeles / Southern CaliforniaJanuary 10, 2020
Warner Bros. Pictures and InStyle magazine hosted their 21st annual post-Golden Globes party in the Beverly Hilton’s Oasis Courtyard. The glamorous event, sponsored by L’Oréal Paris and Secret, drew the likes of Awkwafina, Connie Britton, Rami Malek, and many more. Designers and producers JOWY Productions covered the hotel’s fountain to create one connected space, which took on a mid-century modern, residential-style feel. A palette of rich blues, golds, cream, and white were used to complement a central gold-tiered Deco-style chandelier.
Golden Globes 2020: Event Design Ideas From the Weekend's Biggest Bashes
Event DesignJanuary 7, 2020
Earlier this month, Yahoo Mail tapped NVE Experience Agency to create an interactive pop-up called the Upgrade Arcade. Open at Americana at the Brand from December 7 to 8, the public activation showcased the brand's new mail app through interactive games; visitors earned tickets by racing to “unsubscribe” in a light-up game and by sorting emails on a giant Plinko-style board. Tickets could later be cashed in for prizes courtesy of Yahoo Shopping. “It was a fun, immersive way for consumers to interact with our new features IRL and gain deeper familiarity with the new and improved Yahoo Mail,” explained Kevin Schwoer, senior manager of global events for Verizon Media.
This Week in Los Angeles: the Golden Globes' All-Vegan Menu, the Rose Parade's 18 Million Flowers, Yahoo Mail's Interactive Pop-Up
Los Angeles / Southern CaliforniaJanuary 3, 2020
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BizBash's 20 Most-Liked Images on Instagram in 2019
Event Production & FabricationJanuary 2, 2020
On December 11, Spotify hosted a listening party for Harry Styles's new album, Fine Line. The private fan event aimed to evoke the fictional seaside land of 'Eroda,' a reference from the singer's new song 'Adore You.' Held at a private home in Los Angeles, the gathering transported guests to Eroda with lush scenery, fishermen serving sashimi, boats docked on a small lake, staffers wearing branded raincoats, and a vignette called 'Harry's Little Blue Bedroom' (pictured). Styles himself made a surprise appearance at the event to hand out tickets to his December 13 show at the Forum, and fans were able to hear the new album in full.
This Week in Los Angeles: a Harry Styles Listening Party, 'Schitt's Creek's Sold-Out Pop-Up, Previewing the Golden Globes Menu
Los Angeles / Southern CaliforniaDecember 20, 2019
Decade V2 3
11 Things That Shaped the Decade in Events
Opinion/ExpertsDecember 19, 2019