Strategy

Person In Black And White Striped Long Sleeve Shirt Using 3740554
5 Ways Event Pros Can Stay Creatively Inspired Through the COVID-19 Outbreak
StrategyMarch 23, 2020
Lady Bird bakery in Houston is using leftover materials to create 'quarantine cookies' with PSAs such as 'wash your hands.' A package of 12 cookies costs $40; all proceeds after cost are being donated to the Houston Food Bank.
How Event Vendors Are Adapting Their Services During Coronavirus—and Giving Back to Their Communities
StrategyMarch 19, 2020
Jason Del Rey and Kara Swisher hosted the conference and interviewed speakers including Julie Wainwright, founder and C.E.O. of the RealReal, and Tara Walpert Levy, vice president of agency and brand solutions at Google, who appeared with the choreographer and YouTube influencer Kyle Hanagami.
How to Create User-Friendly Conferences
StrategyFebruary 24, 2020
Checklist
Checklist: 7 Deadlines to Hit to Get Your Event Off Without a Hitch
StrategyFebruary 10, 2020
Cellist Yo-Yo Ma performed as well as spoke at the conference, pictured here on stage with the musician Chris Thile.
How The Atlantic Festival Created a Headline-Making Event
StrategyOctober 21, 2019
The Patrons Pavilion featured custom-fabricated fringe chandeliers, weighing 12,000 pounds, highlighted by more than 3,000 cascading gold pendants. White leather seating and tall floral arrangements completed the look.
What It Took to Produce the San Francisco Symphony's Biggest Gala Yet
Event DesignSeptember 17, 2019
The 2019 Gilroy Garlic Festival in Northern California (pictured here in 2018) ended in tragedy when a gunman killed three attendees. The shooting and other recent attacks are prompting event producers to rethink their safety plans for staff and attendees.
How Can Event Pros Prepare Employees For Active Shooter Incidents?
StrategyAugust 22, 2019
Example of all-gender bathroom signage.
3 Reasons Why Your Event Space Needs All-Gender Restrooms
SponsoredAugust 1, 2019
Spring Checklist5
Checklist: 7 Guest Comfort Areas That Every Event Should Cover
StrategyJuly 29, 2019
Ozy Fest was slated to have its fourth edition in New York's Central Park on July 20 and 21. The city canceled the event due to the heat wave.
From Heat Waves to Blackouts: How Recent Events Handled Cancellations
StrategyJuly 25, 2019
The annual Rogers Cup tennis tournament takes place August 3 to 11 at the Aviva Centre in Toronto. This year, attendees who present their ticket can take a free subway ride home.
Free Rides: How Major Events in Cities Are Making Attendee Transportation Easier
StrategyJuly 18, 2019
Chefs posed outside the Top of the Mountain Party, which was hosted by Wines From Spain. The image, taken nearly every year with the mountain backdrop, is a class photo of sorts.
Inside the Event Strategy for Five Brands at the 2019 Food & Wine Classic in Aspen
StrategyJuly 1, 2019
To promote this year's musical lineup, Governors Ball organizers mailed out VHS tapes with video clues like footage of the Atlas statue outside New York's Rockefeller Center, in addition to Instagram videos of images such as a dial-up window hissing AOL-era internet beeps.
How Governors Ball Generated Hype for This Year's Festival
StrategyJune 13, 2019
The Timber! Music Festival takes place in Carnation, Washington, July 11-13.
How to Make Festivals More Inclusive (and Fun) for Plus-Size Attendees
StrategyJune 12, 2019
The ninth annual Governors Ball music festival took place May 31 to June 2 at Randall’s Island Park. The first two days of the festival ran smoothly, but the festival was delayed and ultimately canceled on the third day due to severe weather. The festival is giving refunds to all Sunday ticket holders.
Governors Ball 2019: 29 Instagrammable Ideas From Festival Organizers and Sponsors
StrategyJune 10, 2019
For the 2019 MOCA Benefit in Los Angeles, organizers used one long, winding table so everyone was seated at 'table one.'
Does Your Annual Benefit Need a Format Change?
StrategyJune 6, 2019
Eventene® - Plan the Perfect Event
Eventene® - Plan the Perfect Event
SponsoredFebruary 4, 2020
Dobrik made appearances at the pop-up throughout the weekend. “We did our best to forecast the number of fans, but even our highest estimation was low,” said Juliette Richey, head of production at Movement Strategy. “We worked closely with David’s team to help orchestrate great outdoor interaction with the crowd so it wouldn’t make standing in a long line a slog or muddle in-store efficiency. At the same time we worked closely with the N.Y.P.D. to ensure everything was safe for everyone despite the large crowds.”
How to Attract YouTube Audiences to IRL Events
StrategyJune 5, 2019
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Imaginarium at the Aquarium - ILEA Toronto Gala
SponsoredMay 30, 2019
(From left): Ana Calderon, Michelle Pesce, Daisy O'Dell, Kate Mazzuca
How These Top Event Pros Are Fighting Sexual Misconduct at Festivals
StrategyMay 16, 2019
At the center of Sapphire Now was the Central Showcase, a high-tech air travel-theme display designed to demonstrate how experiential data and operational data can merge to assist businesses.
How SAP Uses a Human Touch to Sell Tech on the Trade Show Floor
StrategyMay 13, 2019
A step-and-repeat wall displayed a moss replica of the Absolut bottle against a wall of reclaimed wood, which featured the name of the event. White flowers poured out of a blue recycling bin and shopping cart.
See an Absolut Bar That Accepted Recyclables as Currency
StrategyApril 29, 2019
The Portola Hotel & Spa—the first LEED-certified hotel in Monterey, California—launched a new Reduced Waste Conferences program in January. For meetings as large as 900 attendees, the hotel will partner with planners to discuss ways to implant green practices, such as using environmentally friendly vendors, organic and sustainable catering, post-event composting, biodegradable conference materials, and more. The 379-room hotel has 60,000 square feet of flexible meeting space with the adjacent Monterey Conference Center, and over 60,000 square feet of outdoor space. There is also the Jacks Monterey restaurant and a 6,000-square-foot day spa.
12 New Green Venues for Meetings and Events in 2019
StrategyApril 16, 2019
Distance runner, triathlete, and coach Matt Wilpers and Peloton instructor Becs Gentry spoke at a panel called “Making Goals and Keeping Them” moderated by New England Patriots head strength and conditioning coach Moses Cabrera.
How Peloton Embraced the Boston Marathon
StrategyApril 15, 2019
From left: Kathy Randle, Ana Silva, Ida Pennymon
What Is An Effective Way to Keep Connected With Guests After An Event?
StrategyApril 15, 2019
Applause Audience Band 196652 Edit
What Event Pros Can Learn From L.A.'s Newest Music Festival
StrategyApril 9, 2019
The panel took place on March 13 at the El Rey Theatre in Los Angeles.
Are You Being Transparent Enough About Your Event Costs?
StrategyMarch 19, 2019
Hoisted by a construction crane, a disco ball served as a focal point of the Mind Melt stage.
How Creative Sponsorships Help This Music Festival Reach Miami’s Millennials
StrategyFebruary 25, 2019