Strategy: Page 2

Strategy
9 Must-Read Tips for Working with Event Photographers
Three experienced event photographers share the best way to get the exact shots you want.
Tips for Working With Event Photographers
Strategy
6 Lessons in Outdoor Hospitality From an Ultra-Luxe Glamping Site
Steal these tips to elevate any alfresco gathering, retreat, or off-site meeting.
After checking into Under Canvas Acadia, guests can opt to watch a demonstration of how to work the wood-burning stoves found in each tent.
Strategy
3 Tips for Integrating Causes Into Events—Even at the Last Minute
After a tragedy like the Maui wildfires, many event hosts are eager to help. Experiential expert Kelly Markus shares how to do it effectively and authentically.
Tips for Integrating Causes Into Events
Strategy
How This Events Team Dealt with Extreme Weather During a Gala
A thunderstorm and tornado warnings meant the planners at Lincoln Park Zoo needed a backup plan.
Inspired by the zoo’s giraffe inhabitants, the ball’s theme was “Reaching New Heights.” Inside the dinner tent, decor from Vince Hart Designs was meant to evoke a sunset in the Serengeti, where giraffes roam freely.
Strategy
8 Tips for Using Inclusive Language at Events
Words matter. Here's how event professionals and speakers can use more inclusive language in their marketing materials, programming, and other event communications.
Shutterstock 1627543153
Strategy
F&B Pros and Marketers Dish on Top 2023 Experiential Event Trends
The second Lengua Conference was held last week in Miami, uniting hospitality leaders and food and beverage innovators.
Lengua Conference 2023 took place at The Sacred Space from May 30 to June 1, backed by sponsors American Express, Resy, Sanpellegrino, and Stella Artois.
Most Popular
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Innovators
Industry Innovators 2025: Netflix
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Strategy
From Boomers to Zoomers: What’s Working Now for Different Generations of Event Attendees
We asked a variety of event professionals to share their quick tips for accommodating different age demographics.
The San Francisco Symphony's annual Opening Night Gala offers distinct experiences for each ticket tier. For guests who didn't pay for a formal dinner—which naturally tends to be slightly younger patrons—there was a more casual, hors d'oeuvre-focused reception with a slightly bohemian theme. Highlights included an eye-catching assortment of chandeliers plus centerpieces made with pampas grass. See more: Over-the-Top Design Inspiration From Two of San Francisco's Most Swoon-Worthy Galas
Strategy
How This Event Production Company Is Keeping Sustainability Sexy
JWP recently launched a dedicated sustainability division to convert sustainability from a buzzword to an industry mainstay. Keep reading for how, plus tips on how to make your event more eco-friendly.
How to Keep Sustainability in Events Sexy
Sponsored
5 Tips for Hosting Inclusive Event Experiences [Free Guide]
Read how to host diversity-friendly event experiences that create an impact.
Tips for Hosting Inclusive Event Experiences
Production & Strategy
Why Influencer Marketing Continues to Be an Effective Event Strategy
Industry pros and brand execs share their insight on attracting social media stars and why they remain the real MVPs at events.
At the PBS event, notable attendees included Chloé Lukasiak (pictured), who boasts close to eight million followers on Instagram, and Caitlin Bea, who has 126,000 followers on the platform.
Strategy
Should You Be Mapping the Emotional Journey of Your Event Guests?
The team at Exclamation Group thinks so. Here, the co-founders share how they strategically map attendees' emotions to build meaningful events for the likes of L'Oréal, Swarovski, and Dom Pérignon.
Should You Be Mapping the Emotional Journey of Your Event Guests?
Strategy
Guest Column: How Black-Founded Festivals are Engaging Fans & Brands Through Live Music
A unifier in Black culture is music, and with more than 18 million Black Americans attending music fests each year, they make for a great opportunity to engage this demographic authentically. Find out how, courtesy of Live Nation's Shavonne Dargan.
How Black-Founded Fests Engage Fans with Live Music
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