Strategy: Page 2

9 Ways to Minimize Travel-Related Delays to Your Event

According to the Bureau of Transportation Statistics, 20.8% of flights have been delayed so far in 2023. Here's how to keep unexpected travel woes from ruining your event.

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9 Must-Read Tips for Working with Event Photographers

Three experienced event photographers share the best way to get the exact shots you want.

Tips for Working With Event Photographers

6 Lessons in Outdoor Hospitality From an Ultra-Luxe Glamping Site

Steal these tips to elevate any alfresco gathering, retreat, or off-site meeting.

After checking into Under Canvas Acadia, guests can opt to watch a demonstration of how to work the wood-burning stoves found in each tent.

3 Tips for Integrating Causes Into Events—Even at the Last Minute

After a tragedy like the Maui wildfires, many event hosts are eager to help. Experiential expert Kelly Markus shares how to do it effectively and authentically.

Tips for Integrating Causes Into Events

How This Events Team Dealt with Extreme Weather During a Gala

A thunderstorm and tornado warnings meant the planners at Lincoln Park Zoo needed a backup plan.

Inspired by the zoo’s giraffe inhabitants, the ball’s theme was “Reaching New Heights.” Inside the dinner tent, decor from Vince Hart Designs was meant to evoke a sunset in the Serengeti, where giraffes roam freely.

8 Tips for Using Inclusive Language at Events

Words matter. Here's how event professionals and speakers can use more inclusive language in their marketing materials, programming, and other event communications.

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20 Times Event Bathrooms Became the Star of the Show (Yes, Really)

7 Smart Ways to Beat the Heat at Outdoor Events

See How Disney’s Phineas and Ferb Transformed a Porta-Potty into a Music Festival Activation

Industry Innovators 2025: Sephora

No $20 Viral Smoothies Here—How ALDI Created an Outdoor Farmers Market Pop-Up

See Inside Fords Gin's Multisensory Experience at Rockefeller Center

F&B Pros and Marketers Dish on Top 2023 Experiential Event Trends

The second Lengua Conference was held last week in Miami, uniting hospitality leaders and food and beverage innovators.

Lengua Conference 2023 took place at The Sacred Space from May 30 to June 1, backed by sponsors American Express, Resy, Sanpellegrino, and Stella Artois.

From Boomers to Zoomers: What’s Working Now for Different Generations of Event Attendees

We asked a variety of event professionals to share their quick tips for accommodating different age demographics.

The San Francisco Symphony's annual Opening Night Gala offers distinct experiences for each ticket tier. For guests who didn't pay for a formal dinner—which naturally tends to be slightly younger patrons—there was a more casual, hors d'oeuvre-focused reception with a slightly bohemian theme. Highlights included an eye-catching assortment of chandeliers plus centerpieces made with pampas grass. See more: Over-the-Top Design Inspiration From Two of San Francisco's Most Swoon-Worthy Galas

How This Event Production Company Is Keeping Sustainability Sexy

JWP recently launched a dedicated sustainability division to convert sustainability from a buzzword to an industry mainstay. Keep reading for how, plus tips on how to make your event more eco-friendly.

How to Keep Sustainability in Events Sexy

5 Tips for Hosting Inclusive Event Experiences [Free Guide]

Read how to host diversity-friendly event experiences that create an impact.

Tips for Hosting Inclusive Event Experiences

Production & Strategy

Why Influencer Marketing Continues to Be an Effective Event Strategy

Industry pros and brand execs share their insight on attracting social media stars and why they remain the real MVPs at events.

At the PBS event, notable attendees included Chloé Lukasiak (pictured), who boasts close to eight million followers on Instagram, and Caitlin Bea, who has 126,000 followers on the platform.

Should You Be Mapping the Emotional Journey of Your Event Guests?

The team at Exclamation Group thinks so. Here, the co-founders share how they strategically map attendees' emotions to build meaningful events for the likes of L'Oréal, Swarovski, and Dom Pérignon.

Should You Be Mapping the Emotional Journey of Your Event Guests?

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