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Strategy: Page 3
Strategy
New Year, New You: How to Pull off a Successful Event Company Rebrand
Considering a name or logo change for your event business? Review this advice from experts who have been there.
Strategy
Why Sustainability Is a Smart Business Strategy, and Other Insights From an Eco Expert
Marley Finnegan, the founder of Purpose Sustainability Strategy and Purpose Net Zero, discusses why sustainability is the indisputable future of the events business—and how going green can actually
help
your event budget.
Sponsored
How PRG Is Turning Event Participants Into Event Creators
PRG—Production Resource Group
It's time to rethink the top-down, schoolroom approach to events.
Strategy
5 Tips for Marketing Your Events During Turbulent Times
There's a lot of uncertainty in the world right now. Here's how to cut through the noise—without seeming tone deaf.
Strategy
How This Plant-Based Brand Stole the Show at This Summer's Music Festivals
Just Egg sought to feed the masses by debuting an ambitious activation campaign at events like EDC, Bonnaroo, and more.
Sponsored
5 Effective and Innovative Ways to Do Branding Right at Virtual Events
Hubilo
Creating a virtual experience that allows your branding to shine through is key to engaging attendees and sponsors. Here’s where to start.
Most Popular
Experiential Marketing, Activations & Sponsorships
32 Cool Event Ideas You May Have Missed From Adidas, Red Bull, STARZ, and More
Experiential Marketing, Activations & Sponsorships
White House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media Brands
Sports
How Can Brand Partners Create Authentic Experiences at Sporting Events? Here’s What Industry Experts Had to Say
Event Production & Fabrication
How This Star-Studded 'Bluey' Party Gave Kids the Full Hollywood Premiere Experience
Experiential Marketing, Activations & Sponsorships
Dreamville Festival 2024: See How This Music Event Kicked Off the Outdoor Activation Season for Brands
Event Design & Decor
Coachella 2024: 5 Steal-Worthy Event Design Trends From This Year's Festival
Strategy
How Apartment Therapy Used Data and Metrics to Power Its 'Small/Cool' Event in NYC
The Small/Cool Experience was back full throttle this year, utilizing metrics from the past two years of COVID-induced hybrid and virtual experiences to give attendees all the home decor inspiration and shopping capabilities they wanted.
Strategy
How Retail Brands are Tapping Event Professionals Right Now
From intimate brunches to large, interactive experiences, here are three ways different retail brands used event professionals to make their events stand out from the crowd.
Strategy
Amazon's Invite-Only Event in NYC for Advertisers Combined Entertainment with Demos and Discussions
At Amazon NewFronts 2022, it was all about balancing an informative presentation with entertaining content to appeal to advertisers. Here, see how the global brand did just that.
Strategy
Marketing Events in the Time of Omicron: 6 Tips to Keep in Mind
The event industry is once again dealing with pandemic-related postponements and format changes—but this time, we have two years of lessons under our belts. Here's what your event marketing strategy should look like now.
Strategy
6 Tips for Event Pros Working Through a Career Rut
Fall back in love with your job with tips from event pros who have been there and worked through that.
Strategy
How Planners Can Upgrade Their Event Strategies in 2022 With This New Educational Resource
What if you could take private classes to learn from event producers at top brands like Google and Amazon? Now you can.
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