Strategy: Page 4

Strategy

How Apartment Therapy Used Data and Metrics to Power Its 'Small/Cool' Event in NYC

The Small/Cool Experience was back full throttle this year, utilizing metrics from the past two years of COVID-induced hybrid and virtual experiences to give attendees all the home decor inspiration and shopping capabilities they wanted.

Strategy

How Retail Brands are Tapping Event Professionals Right Now

From intimate brunches to large, interactive experiences, here are three ways different retail brands used event professionals to make their events stand out from the crowd.

Strategy

Amazon's Invite-Only Event in NYC for Advertisers Combined Entertainment with Demos and Discussions

At Amazon NewFronts 2022, it was all about balancing an informative presentation with entertaining content to appeal to advertisers. Here, see how the global brand did just that.

Strategy

Marketing Events in the Time of Omicron: 6 Tips to Keep in Mind

The event industry is once again dealing with pandemic-related postponements and format changes—but this time, we have two years of lessons under our belts. Here's what your event marketing strategy should look like now.

Strategy

6 Tips for Event Pros Working Through a Career Rut

Fall back in love with your job with tips from event pros who have been there and worked through that.

Strategy

How Planners Can Upgrade Their Event Strategies in 2022 With This New Educational Resource

What if you could take private classes to learn from event producers at top brands like Google and Amazon? Now you can.

Most Popular

Experiential Marketing, Activations & Sponsorships

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Brands & Event Pros

Industry Innovators 2025: Sephora

Brands & Event Pros

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

Experiential Marketing, Activations & Sponsorships

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Innovators

Industry Innovators 2025: Netflix

Brands & Event Pros

Industry Innovators 2025: Chase

Strategy

The New Rules for Wellness at Meetings & Events

The pandemic has changed the way event professionals should be approaching wellness. Here’s what your attendees—and your employees—need now.

Sponsored

Event Planning in 2022: Ask These Questions When Choosing an Event Partner

VDA

As we head into the new year, choosing an event partner who meets the needs of an evolving industry is critical. Get started by asking these five questions when choosing your next event partner.

Sponsored

2022 Forecast: What's Next for Event Planning and Design?

VDA

What do events hold in store for us in the coming year? Here are five predictions for 2022 based on current trends.

Strategy

5 Mental Health Apps to Help Event Pros Hit Reset in 2022

If you're among the many whose New Year's resolution is to be more mindful of your mental well-being, these apps come highly recommended by industry peers for penciling a moment of peace into your busy schedule.

Strategy

5 Tips for Producing Intimate Networking Events at Conferences

Event pros share tips on how to make after-hour networking events safe and worthwhile during COVID.

Strategy

5 Ways Drone Technology Can Better Your Live Events

Here's how to use drones to your event's—and attendees'—advantage.

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