Strategy: Page 5

6 Lessons Event Pros Can Learn From Disneyland’s Reopening

After a year of closure due to COVID-19, the park is back in business—with a focus on a modified but rich guest experience.

Disneyland California

7 Tips for Making Attendees Feel Comfortable at In-Person Events

As live events make their slow and steady return, attendees may still be nervous gathering in groups. Here are some smart ways to ease their concerns.

Miami-based creative marketing agency Secret Sauce has been hosting safe, in-person events that comply with CDC guidelines. For example, the team recently produced Marker’s Mark’s 4th annual International Women’s Day Brunch, which featured safety measures like sanitation stations, social distancing and mandatory masks (including fun options with a small straw flap for sipping cocktails).

4 Quick Tips for Marketing Your Events in 2021

Marketing strategist Rachel Stephan of Snöball gives us the scoop on the most effective ways to market your virtual, hybrid and in-person events right now.

Shutterstock 403991497

6 Ideas for Engaging Event Attendees Year-Round

The rise of virtual has created enhanced options for turning your attendee list into an engaged and enthusiastic community 365 days a year. Here's how to do it.

7 Expert Tips to Designing a Safe In-Person Meeting

2021 Meeting Deck Ventura Networking Room

How Pinterest's Virtual Summit Prioritized Accessibility and Inclusivity

The brand worked with a disability activist to ensure its virtual advertisers' summit accommodated the needs of all its attendees around the world.

On March 3, the inaugural Pinterest Presents advertiser summit was held virtually in the U.S., the U.K., France, Germany, Canada and Australia.

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Industry Innovators 2025: Sephora

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Industry Innovators 2025: Netflix

Industry Innovators 2025: Chase

This Art Festival Is Using AR Technology to Create a COVID-Safe Experience

VMF Winter Arts, a new event from the Vancouver Mural Festival team, is transforming the city into an "interactive, open-air gallery"—while also bringing foot traffic to neighborhoods struggling with pandemic-related closures.

VMF Winter Arts, which runs from Feb. 12-28, uses augmented reality to turn public spaces in Vancouver into an open-air art gallery. Twenty-four pieces, including Casey Koyczan's ''Caribou 3020' (pictured), can be found in 17 locations around the city.

Business as Unusual: How Event Venues Are Keeping Guests Safe During COVID-19

Venues are using enhanced sanitation policies, creative layouts, and tech-forward solutions to keep event guests safe.

The Fairmont Austin, Texas

7 Ways Data Can Help You Plan Better Events

From personalizing an experience to maximizing attendee engagement, here's how to utilize data to ensure your event goes off without a hitch.

Data Has a Better Idea, How Data Can Help Event Organizers Plan Better Events

Best of Both Worlds: How Event Pros Are Finding Balance in Hybrid Events

With large in-person events on the backburner, hybrid events have gained traction as a staple for future event models.

“The overall scale of the wedding was much more compact,” explained Zani. “Instead of decorating an entire venue, vignettes in the couples' style were created for each of the moments that they wanted to capture. We used sketches and storyboards to communicate and discuss these vignettes with the couple ahead of time so they could be involved in how the virtual audience experienced what was happening in the venue.”

Coming Soon: Florida’s Hilton Aventura Miami, Offering Luxurious Accommodations and Ample Meeting and Event Space

A new level of luxury in Aventura, Fla.

5 Key Packaging Trends Emerging in 2020

StickerYou's custom printed products amp up any type of packaging!

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