You know what they say: Content is king. But what kind of king are we talking about? Hopefully, one that is well-loved because they care about what the people want and need.
The same goes for your audience and your content. You could have the best product or service in the world, but if your content doesn’t resonate with your audience, you’re not going to get very far. So how do you write content your audience will love? It all comes down to understanding who your audience is and what they want. Once you have a firm grasp on that, the rest will fall into place.
Make your audience the hero.
Recollect the last blog you read that you loved, or try remembering an ad that spoke to the buyer in your head. What did you love the most about it? For many of us, it’s a piece of content that helps us explore our pain points on a deeper level to offer solutions.
Like you, your buyers are people trying to address their challenges. As a brand, you can take your content to the next level by letting them know you’re just like them. Take time to understand their psychology, what impacts their buying decision, and the science behind their thought process.
Knowing these critical factors like these can help you boost the quality of your content and take a step closer to your goals.
Hook your audience with your content.
Human attention spans decrease steadily, giving you six seconds to get your audience on the hook. Whether new to content marketing or old at content creation, grabbing your reader’s attention is a daunting challenge.
Creating people-centered content starts with knowing your audience. If you create content relevant to your audience that evokes emotion, your customers will follow your every new move and message.
Learn about the science-based principles of brain-friendly content.
Attracting the right audience is just the tip of the iceberg. As the landscape continues to evolve and the market becomes more dynamic, it’s challenging to know what will entice your audience the most. There’s only one approach, and it’s rooted in science: a design for how people think.
Using principles based on neuroscience, behavioral science, and psychology research will make your content brain food for your fans and helpful for new visitors.
Join our webinar with expert Victoria Matey (consultant and co-founder of Matey Events) to learn:
- Why does designing content for how people think make learning lasting and impactful?
- How can we avoid making the same mistakes when designing event programs?
- What are the critical science-based principles of brain-friendly content?