If it feels as though everyone is a content creator these days, it's because they are. Whether someone is documenting photos from your networking events, or relaying insights from a keynote at your conference, or just a selfie of an OOTD from the mirror of your venue's bathroom, people are eager to share their lives—and your event's brand can be a part of it.
As event organizers, many of us are realizing it's to our benefit to help the content creators in our crowd obtain quality content in the most seamless way possible. We can support attendees to create a positive buzz around our events and reinforce the value in attending amongst other attendees. By sharing, attendees are also amplifying learnings happening at your event while creating some FOMO for those not in attendance.
Support your content-creating attendees by following these three rules:
1. Your event attendees are now a client and storyteller, just like you. Make sure your photographer knows this.
Whenever your photographer has the chance to interact with your event's attendees, make sure they remember to create usable content with each attendee interaction. That means a variety of posed shots—vertical, horizontal, zoom in, zoom out. Give your attendees something to work with—no one wants to receive four of the exact same photo.
2. Share the photos in real-time.
If photos are just being shared with the event organizers after an event, they aren't adding value to the event experience. And the longer they sit idle with the photographer or the event planner, the less they add to the event's impact. Don't miss out on the opportunity to turn photos into a measurable ROI for your brand. At
SpotMyPhotos, we enable photographers to share photos instantly or immediately after the event through a simple photographer-enabled registration to receive photos or self-registration before, during, or after the event through a SpotMyPhotos QR code. Attendees receive the photos they are in and any selects you want to make accessible to anyone at your event.
3. Brand the storytelling.
Add your logo or event graphics to each of your photos to ensure that each attendee's network can associate your brand with their post. Make sure your branding is going along for the ride whenever attendees share their photos on social media.
About SpotMyPhotos
SpotMyPhotos is the industry leader in automated, private photo-sharing solutions. Serving photographers and large-scale event organizers worldwide (including Informa Connect), millions of people have experienced the joy of receiving their own photos from memorable events in real-time or near-real-time, thanks to SpotMyPhotos. Event organizers can work with their preferred photographer or leverage our partner network of professional photographers worldwide to bring SpotMyPhotos to their upcoming events.
