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Strategy
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Between visa delays, travel bans, and heightened scrutiny at airports, U.S.-based event professionals are rethinking how their events can attract, support, and retain international attendees.
Strategy
How to Keep Sponsors Happy—Without Sacrificing an Event's Integrity
Sponsorships can make or break an event's budget, but satisfying sponsors without losing authenticity can be a delicate balancing act.
Strategy
How Canva Used Creativity and Community to Reimagine the Typical Tech Conference
With 4,500 attendees, interactive installations, and a showstopping musical finale made from user feedback, Canva Create 2025 brought the brand’s whimsical personality to life.
Strategy
Q&A: The Business Case for DEI in Event Hiring
We chatted with Chardia Christophe-Garcia, global head of audience strategy for
TIME
, about the new administration's efforts to roll back DEI programs—and why having a diverse team is simply good business.
Strategy
What Skills Do Event Professionals Need to Succeed in 2025?
For today's new hires, event industry leaders aren't just looking for hard skills and experience—they're emphasizing adaptability, curiosity, and a proactive approach to problem-solving.
Strategy
How to Choose the Right Moderator for Your Next Event
Finding the right moderator can make or break a panel discussion. Here’s where to find them—and the essential skills that set the best ones apart.
Most Popular
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Strategy
How This Event Vendor Handled 10 High-Profile Events—in Just One Week
Recently, AV tech company ShowPro did seven figures of business in one week. Here's how the team thrived under the pressure of what they like to call "Heaven Week."
Strategy
How to Ease Election Week Tension at Meetings and Events
Events taking place during next week's hotly contested U.S. presidential election are focusing on productive conversations—and plenty of de-stressing moments.
Strategy
How Austin Hotels Are Preparing for the Convention Center's Closure Next Year
Instead of citywides, expect properties to tout campus-style "mini-wides"—similar to how the city's famous South by Southwest festival operates.
Meetings & Trade Shows
8 Clever Ways HubSpot Boosted Attendance at Its Annual Conference
From reimagined ticketing and strategic timing to interactive programming and big-name speakers, here’s how HubSpot ensures INBOUND remains a must-attend event in the marketing and sales world.
Strategy
How a Breakout Session at ASAE Turned Into a Border Crossing to Canada
Hint: with passports, a 25-minute flight from Cleveland, and a lot of help from Destination Canada.
Strategy
How to Create a Strong Visual Identity for an Event
From logos to color palettes, here's how to design a visual identity that reinforces your brand and engages attendees.
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