Strategy

Strategy
How to Ease Election Week Tension at Meetings and Events
Events taking place during next week's hotly contested U.S. presidential election are focusing on productive conversations—and plenty of de-stressing moments.
The United States presidential election takes place on Tuesday, Nov. 5.
Strategy
How Austin Hotels Are Preparing for the Convention Center's Closure Next Year
Instead of citywides, expect properties to tout campus-style "mini-wides"—similar to how the city's famous South by Southwest festival operates.
The AT&T Hotel and Conference Center is located on The University of Texas at Austin campus.
Meetings & Trade Shows
8 Clever Ways HubSpot Boosted Attendance at Its Annual Conference
From reimagined ticketing and strategic timing to interactive programming and big-name speakers, here’s how HubSpot ensures INBOUND remains a must-attend event in the marketing and sales world.
INBOUND 2024 took place Sept. 18-20 at the Boston Convention & Exhibition Center.
Strategy
How a Breakout Session at ASAE Turned Into a Border Crossing to Canada
Hint: with passports, a 25-minute flight from Cleveland, and a lot of help from Destination Canada.
Once on Pelee Island, Ontario, participants heard a talk from Canadian sustainability expert and author Leor Rotchild. The setting overlooking the lake was purposeful to really bring home of the excursion's message of sustainability.
Strategy
How to Create a Strong Visual Identity for an Event
From logos to color palettes, here's how to design a visual identity that reinforces your brand and engages attendees.
“Repeated exposure to the same visual cues helps embed your brand in the minds of your audience, making it easier for them to recall and prefer your brand over competitors,' says marketing expert Alexa Carlin. 'This is why we did everything a royal purple color for Women Empower X. People saw purple and knew it was our event!”
Strategy
What Are Your Tricks for Getting Event Attendees Interacting?
Here's how to make everyone—yes, even the introverts—feel connected at your next event.
At a 2019 meetup for Teen Vogue, attendees were encouraged to “grab a card, start a conversation” as an icebreaker. Questions included “What would you do if you were not afraid?” and “How do you practice self-acceptance in your life?” See more: Q&A: How 'Teen Vogue' Is Shaking Up the Traditional Conference Format
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Event Production & Fabrication
Get the Scoop on This Italian Food Brand’s Debut in This Year’s Macy’s Thanksgiving Day Parade
Experiential Marketing, Activations & Sponsorships
33 Cool Event Ideas You May Have Missed From Lexus, Zappos, Nike, and More
Event Production & Fabrication
Meet the Finalists for the 12th Annual BizBash Event Experience Awards
Event Design & Decor
Top 7 Corporate Holiday Party Trends of 2024
Experiential Marketing, Activations & Sponsorships
This Skincare Brand Took Guests on a Multisensory Journey Through Its 10-Year History
Gifts & Swag
23 Corporate Gift Ideas for the 2024 Holiday Season
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Keep Your Audience Engaged in a Distracted World
Not sure if your audience is retaining information and staying focused?
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Strategy
7 Ways to Turn One-Time Event Guests Into Annual Attendees
What keeps an event attendee coming back year after year? We asked some experts to share their secrets to year-round engagement.
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ROI & ROE Strategies to Supercharge Your Event Value
Delve into expert tips for creating impactful experiences that impress both your audience and C-suite.
When Latino Tax Pro partnered with Encore to deliver its annual bilingual conference, the event saw a whopping 44% increase in attendance, which skyrocketed its ROI. One secret behind the success? Engaging potential participants with targeted marketing efforts. Read on for more ways to drive ROI and ROE outcomes to impress both your audience and C-suite.
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How To Design Perfect Name Badges
A feature from Conference Badge.
Design your badges with Conference Badge.
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The Event Impact Equation: Measuring What Matters
Demonstrate event impact, and showcase your value using Smart Experience Design.
During CES, our client tasked us with taking over hotel suites and transforming them into welcoming environments for critical small-group conversations off the bustling show floor. Our approach was to create a Mini Innovation Center to highlight new products and promote intimate conversations with executive buyers. The result of the environments BeEvents created was a successful booking of over 30 follow-up meetings after the show. That's the power of measuring results with Smart Experience Design.
Strategy
How (and Why) to Clearly Define Your Event’s Mission Statement
By clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.
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