The summer sports lineup isn’t just packed—it’s primed for engagement. From fan-fueled brand activations to competitive team-building, here’s how Interactive Entertainment Group is helping companies tap into the season’s biggest moments.
NBA Finals – Throughout June
The Finals bring prime-time basketball energy all month long. Whether you’re rooting for the East or West, the culture around hoops is universal.1. Basketball Frenzy
A speed-based shootout that ramps up intensity with each round—great for tournament-style play or sponsor-branded competitions.
2. Urban Hoops
Classic arcade gameplay meets minimalist design. Compact, fast-paced, and perfect for hands-off fun in busy spaces.
FIFA World Cup USA Debut – June-July
For the first time, the FIFA Club World Cup lands on U.S. soil, putting global champions head-to-head and fans on the edge of their seats. There’s no better backdrop to bring soccer-inspired activations to your next event.3. Sit Down Soccer
A simple but addictive two-player table soccer game. To play, each player sits on opposite benches acting as goals. Just protect your net, trick your opponent, and score. That’s it!
4. Giant Foosball Extreme
Upsize the world’s favorite tabletop game into a live-action team sport. Accommodating up to 16 players at once, it’s an instant crowd magnet.
Stanley Cup Finals – Throughout June
The puck drops on the NHL’s biggest showdown. Cool temps, hot rivalries—and plenty of fan engagement potential.5. Slap Shot Hockey
Fire pucks at a guarded goal. Precision meets pressure in this fast-paced game built for hockey fans.
6. Custom Sports Trading Cards
Transform guests into collectible athletes. Snap a photo, choose a team, and walk away with a custom card—fully branded and fully sharable.
F1 Summer Races – Canada (June 8), Britain (July 6), Belgium (July 27)
Formula 1 heats up with some of its biggest summer circuits. Speed, precision, and high-end branding make F1 a marketer’s dream.7. VR Racing Chairs
Fully branded virtual racing stations where guests take the wheel—no motion needed, just immersive visuals and fast-paced fun.
8. Motion Racing Simulator
Add movement to the mix with full-body simulation. Guests feel every turn, and brands get high-impact placement
MLB All-Star Week – July 14–15
The best in baseball face off in a midsummer classic. All eyes on the diamond—and the perfect excuse to swing for the fences.9. Batting Cage
Give guests a shot at a home run with a portable cage built for all skill levels. Perfect for outdoor events or branded team challenges.
10. Speed Pitch
Radar-tracked pitches bring out the competitive streak. Players throw their hardest, while brands rack up impressions.
U.S. Open Tennis – August 25 to September 7
New York turns into tennis central as the world’s best battle it out under the lights. It’s athleticism with a side of glam.11. Multiball LED
A tech-forward wall projection game where players aim, react, and compete. Tennis-inspired modes deliver fast footwork and high replay value.
12. Bit Pong
Pong goes pixel with a mixed reality experience, seamlessly transforming a classic game into an immersive, engaging experience.
Whether you’re tapping into tennis fans or chasing checkered flags, summer sports are the ultimate excuse to compete, connect, and convert. These sports experiences from Interactive Entertainment Group don’t just play the game—they change how your brand shows up for it. Let’s make your activation the real MVP.
