Soccer isn’t just dominating stadiums—it’s defining global culture. With events like the FIFA Club World Cup drawing fans in from every direction, the real action is happening off the field—where brand activations turn hype into impact.
These 10 experiences are built to match the energy of the world’s biggest matches and elevate everything from corporate events to city-wide celebrations.
1. Multiball LED
Multiball LED transforms any event into a reactive game zone. With motion-tracking tech and customizable content, players kick, swipe, and score in branded mini-games that blend sport and screen.2. Giant Foosball Xtreme
Bring the intensity of the FIFA Club World Cup to life-size proportions. Giant Foosball Extreme is a 16-player LED foosball table that combines classic gameplay with dynamic lighting. It’s a striking centerpiece that captivates spectators and actively engages players.3. Sit-Down Soccer
At a fan fest like the Allstate Soccer Show, you need quick, accessible fun. Sit-Down Soccer is a head-to-head style game played with a ball and pure reflexes. Compact, brandable, and endlessly replayable.4. Virtual Reality Foosball
Tap into the digital energy of the UEFA Women’s Champions League with Virtual Reality Foosball. Players don headsets and step into a virtual foosball stadium—blending retro gameplay with futuristic immersion.
5. AI Photo Booth
AI Photo Booth turns fans into players—literally. Whether it’s a custom soccer card, superhero moment, or animated match poster, guests step into the spotlight and leave with an AI-generated memento that feels like it belongs in a starting lineup.6. Immersitron
Immersitron beams fans straight into the match—no headset, no controller, no contact required. With natural body motion as the controller, fans can play goalie in a fully immersive virtual soccer environment. It’s hands-free, high-energy, and puts players at the center of the action, making them feel like part of the squad.7. Ultimate Sports Arena
Why limit yourself to just one sport when Ultimate Sports Arena offers it all? This multi-challenge setup combines soccer with other fan-favorite games for a nonstop competition zone that’s ideal for sponsor activations, community events, or brand tours around the FIFA Club World Cup.8. Human Foosball
Slide into position and play like the classic bar game—just life-sized. Human Foosball locks players into rows, creating a hilarious, high-energy experience that feels just right for festivals or block parties during international tournaments.9. Giant Soccer Darts
Kick for accuracy, score big. Giant Soccer Darts merges soccer and darts into one oversized target. Ideal for giveaways or branded competitions around the year’s biggest matches.10. Giant Pool Table
Soccer Aid 2025 is known for blending fun and philanthropy—Giant Pool Table does the same. Players use their feet instead of cues to line up shots with soccer balls on a giant felt field. Great for casual competition or sponsor lounges.As soccer fever spreads from stadiums to cities, the brands that win will be the ones that play. These interactive experiences don’t just attract attention—they invite participation. Whether you’re gearing up for a global tournament or creating your own moment of magic, these 10 plays deliver.
At Interactive Entertainment Group, these are just the starting lineup. With hundreds of customizable experiences in our roster, we’re here to make sure your activation is game-ready—and unforgettable.
