40 Cool Event Ideas You May Have Missed From YouTube, Backstreet Boys, and More

To launch their new Wild Strawberry Collection, Poppy & Peonies and Fallon Farinacci teamed up with Together Creative Event Production for an immersive overnight experience at The June Motel in Sauble Beach, Ontario. The strawberry-themed celebration brought together 70 influencers, media, and brand partners for a curated blend of storytelling, sisterhood, and social impact.

Guests were greeted with custom touchpoints at every turn, including branded luggage carts, a strawberry-wrapped VW van, and a playful U-Pick Charm Bar activation.

The evening unfolded with a pink gingham family-style dinner, a sunset beach walk, and a surprise hoedown. There were also breakfast basket deliveries and a Bloom Bar farewell.

Strawberry-inspired cocktails and a pool party with a custom bag wall added to the summery vibe. A portion of proceeds from the Wild Strawberry Collection will be donated to The Abbey House, a safe haven for Indigenous women and children in Ontario.

At this year's Vidcon, held in Anaheim, Calif., in late June, YouTube worked with event agency Untitled Future on various activations for creators and the community—all centered around celebrating the brand's 20-year anniversary. YouTube had a significant present in the festival area directly outside of the convention center, which was transformed into a block party-inspired activation for all VidCon attendees.

This space included a life-size topiary garden featuring characters from iconic games often highlighted on YouTube, plus a house for surprise creator meet-and-greets, food trucks with YouTube trend-worthy treats, and storefronts that housed photo activations for fans to create their own memories. There were other surprise-and-delight elements scattered throughout each activation day.

YouTube also returned to VidCon with a space for creators to learn more about product features and tips for creating great content on YouTube. Untitled Future worked with the brand to create an arcade-inspired lounge with branded games, a custom product bar for creators to meet with product experts—complete with a giant cotton candy sculpture—and a swag desk for creators to redeem tickets for customizable bag charms and branded bags.

The highlight of the lounge was a fully custom-built "money chamber" experience designed to educate creators on YouTube's Vertical Live monetization features.

YouTube also returned to the expo hall for community track attendees to explore some of the new features launching in YouTube Shorts. Untitled Future served as creative consultant to Advoc8, who YouTube brought on to lead production for the multiroom Shorts activation.

Each room was designed to invite consumers to try out a different Shorts feature or effect and create content that was then showcased on monitors placed throughout the entire activation footprint. A backyard area served as a lounge hub for consumers to hang out while at VidCon.

Finally, YouTube was the sole brand present at the Featured Creator Hotel, a space that VidCon takes over to host featured creators they've invited to participate. Untitled Future worked with YouTube to take over the pool lounge area with branded and festive inflatables.

Highlights included a customizable content studio for creators to celebrate the work they've shared on YouTube over the years.

There was also a mini golf and backyard BBQ-inspired lounge in the lawn. The space opened with a welcome reception with invited partners and guests, then stayed open the remaining days of the convention as a dedicated spot for featured creators.

On July 8, Disney+ premiered Zombies 4 with a takeover of Hollywood Boulevard and the El Capitan Theatre and Roosevelt Hotel. The step-and-repeat featured a dimensional, edge-lit “Z” that served as a focal point, while a half-moon and sun installation framed the press area, symbolizing the characters' two new factions—the Daywalkers and Vampires—and their distinct powers. The event was produced by Mirrored Media.

Guests entered through a glowing forest-scape featuring the film’s signature VW bug, which serves as the vehicle that brings the original characters into their summer camp adventures. Orange and blue LED-lit trees hinted at the new elemental powers in the film.

Inside the El Capitan Theatre, guests picked up popcorn, drinks, and light-up wristbands that revealed their assigned faction, Daywalker or Vampire. Photo ops allowed attendees to step into the film’s key art and view costumes from the movie. Two dueling DJs, each representing a faction, kept the energy high as the wristbands lit up in sync with the music. Before the screening, Ayo Davis, president of Disney Branded Television, introduced a custom version of the theater’s Crystal Curtain Light Show, reimagined with Zombies 4 elements.

After the screening, guests headed to the Roosevelt Hollywood for a Camp Rayburn–themed after-party inspired by the film. The venue’s pool was topped with a plexiglass cover and branded graphics to create a glowing dance floor, surrounded by pennant flags, props, and faction-specific decor. A counselor’s cabin-style DJ booth sat beneath an illuminated “Z,” with laser lighting adding to the atmosphere. Interactive elements included character-inspired makeover stations, a slime activation from Sloomoo Institute, a 360-degree photo booth, and a display of the film’s costumes. Guests departed with gift bags featuring products from Ella+Mila and Sloomoo Institute.

Jameson made its debut as the official Irish Whiskey sponsor of Major League Soccer with a standout presence at MLS All-Star Week in Austin, Texas. Working with agency 160over90, the brand’s 40-by-40 footprint at Soccer Celebration featured exclusive merch giveaways, Jameson cocktails, and a performance by soccer juggler Maurice Edu.

Featured interactive games included a J Golf putting green and soccer net challenge. To cap off the weekend, Jameson and 160over90 also hosted an exclusive Gameday Hospitality Experience at Q2 Stadium for VIPs and league executives. The premium pre-game gathering offered curated cocktails, elevated bites, and live entertainment.

The Backstreet Boys kicked off their Into The Millennium summer residency at Las Vegas’ Sphere, becoming the first pop act ever to perform at the venue. Produced by Live Nation, the sold-out shows featured fan-favorite hits like “Larger Than Life” and “I Want It That Way,” along with standout tracks from their 30‑year catalog. Sphere’s state‑of‑the‑art immersive experience came alive through a 360-degree LED display that wraps around and above the audience, coupled with Sphere Immersive Sound—an advanced, concert-grade audio system delivering clear, dynamic sound to every seat.

Backstreet Boys Terminal, an immersive fan experience celebrating the band’s Sphere residency, opened at The Venetian Resort Las Vegas in partnership with Vibee. The airport-themed pop-up leans into '90s nostalgia with interactive photo ops, original memorabilia, and nods to the band’s iconic Millennium era.

Fans can explore a TRL-inspired photo set, browse a packed merch store featuring limited-edition collabs with Anti Social Social Club and Madeworn, and line up for permanent jewelry adorned with Backstreet Boys–themed charms. Walls decorated with lyrics and quotes add extra opportunities for photo moments.

The travel theme extends throughout the space with airport seating, suitcases, baggage tags, and a jet installation, plus a pre-recorded “BSB Air” safety announcement voiced by the band. The free fan experience is open to the public at The Venetian Resort Las Vegas.

On July 10, Liquid I.V. launched its new Hydration Multiplier Orange Vanilla Dream with Club Quench, a curated beach book club in Montauk hosted by bestselling romance author Jasmine Guillory.

Guests enjoyed a reading of an exclusive dream sequence Guillory wrote, inspired by the new flavor and her novel Flirting Lessons. The event also marked the start of Liquid I.V.’s Thirstiest Summer Reads Campaign in partnership with The Ripped Bodice, offering romance fans a curated summer reading list paired with free samples of the new Orange Vanilla Dream flavor.

Total Wireless transformed NYC’s historic Church Street Boxing Gym into an interactive arena where fans could “punch their way” to VIP access for the Amanda Serrano vs. Katie Taylor III fight at Madison Square Garden. Participants competed on professional-grade boxing equipment, creating dynamic, shareable moments.

The campaign featured boxing legend Amanda Serrano—whose first phone was from Total Wireless—along with immersive brand storytelling, interactive challenges, and the chance to win exclusive access to one of women’s boxing’s most anticipated matchups.

Hanyul celebrated its Sephora launch with “Hanyul Harvest,” a pop-up by CNC Agency that brought Korean beauty heritage to life through an elevated farm-style setting featuring fresh yuja, artemisia, and red rice displayed like gathered crops.

Interactive harvest stations let attendees explore ingredients and learn their skincare benefits through a playful, hands-on game—with a small prize for their discovery.

General Mills Canada promoted its new Oatmeal Crisp Protein cereal with the “Protein Power Team” street activation, produced by House of XM with PR support from Craft PR. Held across multiple Toronto locations on July 3 and 5, the campaign featured a custom mascot team, a mobile sampling cart with almond and cow milk options, and content creator collaborations to amplify the launch. The activation combined PR, experiential marketing, and on-the-ground consumer sampling to drive buzz and immediate product trial, with plans to expand to the Montreal market.

At Thrive 2025 in Los Angeles, Morgan Stanley at Work partnered with agency Something Different to create the “Be a Star” activation, reimagining financial services marketing with six interactive stations themed around fictional movie titles tied to the brand’s offerings, like Chasing Dreams and The Vesting.

The team used AI tools like Midjourney and Adobe Firefly to design nearly 100 animated movie poster concepts. Attendees collected tickets at each station in a gamified experience, using touchscreens and QR codes to dive deeper into the brand’s services.

To launch its limited-edition Classic Lemonade flavor, energy drink C4 hosted its first-ever C4 Field Day at Nutrabolt HQ in Austin, Texas, inviting 25+ top-performing influencers for an immersive summer-themed experience. Highlights included taste-testing unreleased flavors, lounging poolside with branded summer essentials, and competing in the inaugural C4 Field Games.

Influencers like Corbin Millet, Jessica Macrina, and Raj + Roh joined the event, which featured photo-friendly moments, team competitions, and prizes, all designed to celebrate the new flavor while building buzz among millions of followers.

C4 also recently celebrated the launch of AlphaBomb with its Hit Harder: Alpha Trials event at Alphaland in Missouri City, Texas, drawing hundreds of fitness enthusiasts, powerlifters, influencers, and C4 athletes. The public event featured outdoor lifting competitions with prizes for PR breakers, an open gym, exclusive AlphaBomb merch and giveaways, live DJ sets by KeyWay Beats and DJ Millie, and high-energy meet-and-greets.

Veuve Clicquot has brought its Sun Club pop-up to the Hamptons for the first time, taking over the pool, patio, and cabanas at Ketchy Beach at The Capri Hotel in Southampton through Sept. 7. Part of the brand’s global Road to the Sun tour, the design-forward experience channels the glamour of the French Riviera with weekend day parties featuring DJ sets and curated hospitality programming.

Fans stopping by the Westin New York Times Square for a FIFA Club World Cup 2025-themed photo op were surprised by football legend Thierry Henry, who posed for photos and gave away tickets to the tournament’s final match. The activation, led by 160over90 for Visa and Marriott Bonvoy, featured a branded goal draped with team scarves and teased upcoming fan experiences like the Suite of Dreams stadium stay.

In New York City, Pilates brand Solidcore recently hosted its State of Mind event—a nod to the phrase “New York State of Mind”—to showcase the discipline, ambition, and commitment to self-betterment that define its community. The elevated venue, set against the city skyline, featured curated class experiences and recovery activations.

The event drew 29 influencers and editors from outlets like Byrdie, Fortune, and InStyle, generating 1.48 million views and 36,500 engagements, further reinforcing Solidcore’s goal of positioning itself as a lifestyle brand rather than just a workout.

Cheez-It celebrated women’s basketball during WNBA All-Star Weekend in Indianapolis with a series of community-driven activations. The brand hosted family-friendly pop-ups at Kroger stores with free sampling, games, mascots, and exclusive merch, while also partnering with Overtime for an interactive fan lounge featuring art installations and storytelling moments honoring the sport’s evolution. As part of its commitment to supporting young athletes, Cheez-It and Kroger donated $20,000 to the Boys & Girls Club of Indianapolis to fund youth sports kits and equipment for girls.