AT&T’s activation at WNBA Live included meet-and-greets with superstar athletes A’ja Wilson (pictured) and Sabrina Ionescu throughout the weekend.Photo: Courtesy of AT&T
Clark had announced ahead of All-Star Weekend that she would not be participating due to a groin injury. She received the most votes in league history—1,293,526—thanks to record-setting participation from fans. As a team captain, she helped coach her team from the sidelines.
Despite the top star's absence on the court, the game attracted more than four million viewers, according to The Athletic, illustrating the growing momentum and fanbase that the league is experiencing.
Before the game, the players took the court for warm-ups in shirts that read, "Pay Us What You Owe Us." The team owners and players are currently in negotiations over a new collective bargaining agreement. The current one expires at the end of October.
In addition to the action on the court, brands including AT&T, American Express, and Nike brought immersive activations to the fan experience, WNBA Live, at the Indiana Convention Center July 18-19.
Keep scrolling to see more from the activations and events surrounding this year's AT&T WNBA All-Star 2025...
Nike’s Nx3 Event
The inaugural Nx3 event brought an immersive basketball experience to downtown Indianapolis.
Photo: Bordeaux Creativ
Nike’s two-day takeover featured top high school talent from Indiana and across the Midwest facing off in a 3-on-3 tournament, alongside youth clinics and athlete panels that inspired fans and celebrated the next generation of the game.
Photo: Bordeaux Creativ
Surrounding the court, attendees explored a Nike Styling Zone, interactive gaming, exclusive retail, and a larger-than-life tunnel moment built into the seating structure.
Photo: Bordeaux Creativ
Sleek mannequins displayed the exclusive merch.
Photo: Bordeaux Creativ
Nike Elite Athletes—including Rae Burrell, Tamika Catchings, Natasha Howard, Sonia Citron, Allisha Gray, and Caitlin Clark (pictured)—made appearances throughout the weekend.
Photo: Bordeaux Creativ
IDEKO led production efforts across the two-day event, managing show calling, custom scenic, court fabrication, technical production, and full site operations, including power, A/V/L, permitting, and logistics. Blue Revolver brought the creative vision and retail experience design to life; BeCore managed hospitality operations; and Complete Sports Management handled high school athlete management and game operations.
Photo: Bordeaux Creativ
AT&T All-Star Access at WNBA Live
AT&T’s activation at WNBA Live included meet-and-greets with superstar athletes A’ja Wilson (pictured) and Sabrina Ionescu throughout the weekend.
Photo: Courtesy of AT&T
All-Star Access allowed attendees to sign up for text alerts and receive a variety of different perks like custom merch drops and player shoelace charms.
Photo: Courtesy of AT&T
AT&T also brought back its nail tech station, leveling up the experience with chrome and jewel accents.
Photo: Courtesy of AT&T
There was also a photo op for fans’ “M’VIP nails.”
Photo: Courtesy of AT&T
AT&T also sponsored this year’s 4-Point Shot contest. For every AT&T 4-Point Shot made, the company made a donation to foundations supported by the WNBA and selected by players. Fans could test their own 4-Point Shot skills at the activation.
Photo: Courtesy of AT&T
Google
Hosted by Google Pixel (the Official Fan Phone of the WNBA) and Google Search, this interactive experience at WNBA Live immersed fans in their own WNBA journey, from choosing their favorite team to showing off their All-Star moves.
Photo: Courtesy of Google
Designed in collaboration with brand consultancy Robot, the activation allowed fans to take an interactive Google Search Trends quiz, get recruited to a WNBA team, and receive an All-Access Pass to collect their digital keepsakes throughout the experience.
Photo: Courtesy of Google
Fans could enhance their tunnel fits using Google’s virtual try-on feature on Pixel and learn more about Kelsey Plum and A'ja Wilson’s fashions with Google Lens. Fans could also walk through the Hall of Fits and use Circle to Search technology on Pixel to learn more about the items on display.
Photo: Courtesy of Google
Fans could hit the court and receive a custom, social-ready highlight reel using Pixel’s Video Boost technology. Content was shown on the Jumbotron at WNBA Live and was available via their All-Access Passes.
Photo: Courtesy of Google
Fans could see themselves as the face of the league during their media day debut, with photo moments using Best Take and Pro controls on Pixel. Fans could then turn their media day shots into masterpieces using Pixel’s Magic Editor feature and transform their photo backgrounds to their favorite team’s backdrop.
Photo: Courtesy of Google
WNBA stars A’ja Wilson and Kelsey Plum (pictured) appeared at the activation for Courtside Chat with Katie Feeney.
Photo: Courtesy of Google
American Express
At WNBA Live, American Express cardmembers and fans could answer trivia questions to win special prizes.
Photo: Courtesy of American Express
WNBA All-Star and rookie Kiki Iriafen also stopped by to surprise fans.
Photo: Courtesy of American Express
Amex cardmembers and their guests were able to access a fast lane for expedited entrance to WNBA Live. Cardmembers (and up to three guests) were also able to use a priority entrance at Gainbridge Fieldhouse for both the 3-Point Contest/Skills Competition and the WNBA All-Star Game.
Photo: Courtesy of American Express
Vox Media
On July 18, Vox Media kicked off WNBA All-Star Weekend with athletes Sue Bird and Megan Rapinoe and their hit sports podcasts, “A Touch More with Sue Bird” and Megan Rapinoe and “Bird’s Eye View.”
Photo: The Siners Photography / Vox Media
Taking over Indianapolis’ Helium Comedy Club, Vox Media welcomed over 550 guests for live tapings of "A Touch More" presented by Delta and Icy Hot (featuring special guest Caitlin Clark) and "Bird’s Eye View" presented by Google Pixel and Nike (featuring special guest Kayla Thornton), followed by an exclusive VIP after-party presented by Delta.
Photo: The Siners Photography / Vox Media
As part of the tapings, Icy Hot hosted a Team Icy vs. Team Hot pop-a-shot competition and transformed the mezzanine with bold branding and exclusive access for select guests.
Photo: The Siners Photography / Vox Media
Delta delivered a travel-inspired gifting and custom monogram station.
Photo: The Siners Photography / Vox Media
At a media day-inspired photo setup, guests could create their own player trading cards.
Photo: The Siners Photography / Vox Media
Meta Quest’s W All Day
To celebrate WNBA All-Star Weekend, on July 16, Meta Quest partnered with the WNBA to launch W All Day—a one-day-only takeover of the NBA flagship store in NYC, transforming the first floor into a custom WNBA courtside experience, complete with hardwood floors and folding chairs.
Photo: Courtesy of Meta Quest
The 24-hour activation celebrated the league’s momentum with surprise-and-delight moments featuring WNBA legend Sue Bird, the New York Liberty’s Big Ellie, Meta Quest demos, and limited-edition merch.
Photo: Courtesy of Meta Quest
Fans explored Meta Quest’s immersive courtside experience and played virtual pop-a-shot alongside creators for exclusive prizes. High scorers walked away with some WNBA All-Star merch, while other competitors got their hands on exclusive WNBA x Meta Quest swag. Some lucky attendees even earned a golden ticket for a free Meta Quest headset. The event also spotlighted Meta’s broader commitment to the league, including free access to 20 live WNBA games this season and interactive experiences in the NBA Arena on Horizon Worlds.
Photo: Courtesy of Meta Quest
The FQ Lounge
The Female Quotient (The FQ), an experience, media, and advisory company with a global community of women in business, partnered with JPMorgan Chase, Etsy, and Casamigos to host its signature experience, The FQ Lounge, during WNBA All-Star Weekend for the first time. The event took place July 19 at The Hulman in Indianapolis.
Photo: Courtesy of The Female Quotient
The gathering brought together industry leaders, cultural icons, athletes, creative entrepreneurs, and powerhouse brands to celebrate the intersection of women, business, and basketball. The FQ Lounge featured programming focused on game-changing leadership, marketing with purpose, and building lasting impact beyond the court.
Photo: Courtesy of The Female Quotient
Etsy hosted an immersive on-site experience that debuted its Icon Collection. The brand’s on-the-ground presence was an extension of its campaign, which celebrates the grit, originality, and heart that drives both athletes and makers to create something truly special. JPMorgan Chase was also on hand spotlighting its partnership with the Golden State Valkyries through an exclusive merchandise giveaway in collaboration with Round21, a female-owned business.
Photo: Courtesy of The Female Quotient
Gainbridge Party powered by Sports Illustrated
On July 19, Diplo performed at the exclusive Gainbridge Party powered by Sports Illustrated to cap off WNBA All-Star Weekend. The invite-only celebration featured premium bites, handcrafted cocktails including Michelob ULTRAs and West Fork Whiskey, and a dedicated photo op by Verizon.
Photo: Duane Prokop/Getty Images for Gainbridge and SI Experiences
Eli Lilly's Mammogram Screenings
Based in Indianapolis, Eli Lilly and Company decided to build upon its mammogram activations that took place during this year’s Women’s Final Four weekend by offering free mammograms to the local community. In partnership with Black Health Matters (BHM) and and Meridian Mobile Mammography, the pharmaceutical company hosted a screening event via a mobile clinic to women aged 35 and over July 17-19. During the long weekend, “99” messaging—which symbolizes that when breast cancer is detected early, the five-year relative survival rate can be as high as 99 percent—was presented in branding, messaging, and via on-site experiences.
Photo: Courtesy of Eli Lilly and Company
