Michele LaufikSportsSee How the College Football Hall of Fame Is Transporting Fans Into the Game Day ExperienceThanks to artificial intelligence-powered, personalized tech, visitors can now see themselves cheering in the stands, stepping in as head coach, and more.September 10, 2024Experiential Marketing, Activations & SponsorshipsHas This Media Brand Solved the Experiential Marketing Equation?Gallery Media Group’s events franchise, Gallery House, aims to be the place for both top brands and creators during major cultural moments.September 4, 2024Experiential Marketing, Activations & SponsorshipsWant to Engage College Students? Give ‘Em Free Food—That’s What Uber DidThe brand’s “The One Shop” is designed to promote its new membership program aimed at the campus crowd.August 29, 2024Experiential Marketing, Activations & SponsorshipsTake a Hike: Find Out Why BÉIS Is Camping Out at National ParksTo promote its new durable Utility Collection, the luggage brand decked out its RV with fun rustic elements and plenty of bag options.August 28, 2024Experiential Marketing, Activations & SponsorshipsLive Más... Like a Senior: See Inside Taco Bell’s Quirky Early Retirement CommunityThe fast-food brand embraced the slow living movement with its latest activation.August 22, 2024Experiential Marketing, Activations & SponsorshipsBonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up ExperienceThe aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”August 19, 2024SportsWhy This Hotel Brand Decided to Host a Yearlong Golf TournamentOmni Hotels & Resorts is running a family-focused event series that will culminate with a championship next year.August 14, 2024Experiential Marketing, Activations & SponsorshipsSee How This Food Festival Blazes a Trail Around the U.S.Nationwide live-fire culinary event series Heritage Fire made an inaugural visit to Louisville, Ky., this year.August 12, 2024Experiential Marketing, Activations & SponsorshipsWhat You Might Have Missed During Summer 2024 in the HamptonsTake a peek at the hottest events, pop-ups, and activations that took place in New York’s popular getaway spot this summer season.August 7, 2024SportsNBA 2K25 Summer League: See How Brands Connected Basketball Fans and PlayersThis year marked the 20th anniversary of the annual event in Las Vegas.August 5, 2024Page 1 of 113Next PageTop StoriesProgramming & EntertainmentBooking a Controversial Event Speaker? Here’s How to Prepare for the UnexpectedCareful preparation and clear communication are key to managing the risks of booking a potentially polarizing speaker.SportsSee How the College Football Hall of Fame Is Transporting Fans Into the Game Day ExperienceGlobalAn Experiential Event Prof Shares Her Favorite Venues Around the WorldIndustry InsidersWhy Embassy Suites by Hilton's Breakfast Is the Key to Event SuccessOpinion & ExpertsEvent Profs Share Their Wildest Event Ideas—That Actually Worked
!['The Cathedral of St. John the Divine [in New York] is such a striking hidden gem and one of my favorite event venues in the city,' says Tinsel Experiential Design's Erica Taylor Haskins.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/09/_M627287_pano.66db3413ac491.png?auto=format%2Ccompress&fit=crop&h=167&q=70&w=250)
