Michele LaufikExperiential Marketing, Activations & SponsorshipsWant to Engage College Students? Give ‘Em Free Food—That’s What Uber DidThe brand’s “The One Shop” is designed to promote its new membership program aimed at the campus crowd.August 29, 2024Experiential Marketing, Activations & SponsorshipsTake a Hike: Find Out Why BÉIS Is Camping Out at National ParksTo promote its new durable Utility Collection, the luggage brand decked out its RV with fun rustic elements and plenty of bag options.August 28, 2024Experiential Marketing, Activations & SponsorshipsLive Más... Like a Senior: See Inside Taco Bell’s Quirky Early Retirement CommunityThe fast-food brand embraced the slow living movement with its latest activation.August 22, 2024Experiential Marketing, Activations & SponsorshipsBonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up ExperienceThe aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”August 19, 2024SportsWhy This Hotel Brand Decided to Host a Yearlong Golf TournamentOmni Hotels & Resorts is running a family-focused event series that will culminate with a championship next year.August 14, 2024Experiential Marketing, Activations & SponsorshipsSee How This Food Festival Blazes a Trail Around the U.S.Nationwide live-fire culinary event series Heritage Fire made an inaugural visit to Louisville, Ky., this year.August 12, 2024Experiential Marketing, Activations & SponsorshipsWhat You Might Have Missed During Summer 2024 in the HamptonsTake a peek at the hottest events, pop-ups, and activations that took place in New York’s popular getaway spot this summer season.August 7, 2024SportsNBA 2K25 Summer League: See How Brands Connected Basketball Fans and PlayersThis year marked the 20th anniversary of the annual event in Las Vegas.August 5, 2024Experiential Marketing, Activations & SponsorshipsTales of the Cocktail 2024: See How These Spirits Brands Served Up a Good TimeBrands like Moët Hennessy, Diageo, and Pernod hosted a range of happy hours, dinners, parties, and tastings at the annual cocktail conference in New Orleans.July 31, 2024Sports2024 Paris Olympics: See How Brands Are Winning Over FansFrom AR experiences to chicken wings, brands and sponsors are hosting events and activations tied to the Summer Games that have attendees saying oh la la.July 30, 2024Previous PagePage 2 of 113Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsFX Created a 'Symphony' of Real-Life Screams to Promote Its Creepy New ShowThe network celebrated the premiere of Ryan Murphy’s new series, Grotesquerie, with two truly unique activations—one of which involved "scream chambers."Trade Shows8 Things to Expect at IMEX America 2024Industry InsidersRent. Buy. Install. We Do It AllSportsBehind the Scenes at LA28’s Olympic Handovers—and What Comes Next for the Planning TeamExperiential Marketing, Activations & SponsorshipsIn Plane Sight: See How These Airport Activations Engaged Travelers
