Michele LaufikBrands & Event ProsIndustry Innovators 2025: PGA TourWith the help of in-depth fan feedback and tech advancements, the golf organization has been able to create more engaging experiences.June 30, 2025Brands & Event ProsIndustry Innovators 2025: PeacockThe streaming service has promoted its most popular franchises with elaborate immersive experiences.June 30, 2025InnovatorsIndustry Innovators 2025: NetflixThe streaming service continues to lead the pack of platforms with creative fan-focused experiences and activations.June 30, 2025Experiential Marketing, Activations & SponsorshipsBlock Party: See How Minecraft Was Transformed Into an IRL Video GameThe popular game has been turned into an interactive in-person experience that just opened in Canada.June 25, 2025MeetingsHow RenderATL Is Redefining the Concept of Tech ConferencesThe three-day event featured a playful carnival theme along with a programming lineup of workshops, panels, and networking opportunities.June 23, 2025Experiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioPart guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.June 18, 2025Experiential Marketing, Activations & SponsorshipsGov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music FestivalThe annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.June 16, 2025MeetingsSee How Fast Company Combined a Business Summit with a Black-Tie GalaThe third annual event honored the brands featured on the publication's 50 Most Innovative Companies of 2025 list.June 11, 2025MeetingsHow The Wall Street Journal Designed Its Future of Everything Event Around a B2B CrowdThe annual conference featured thought-provoking conversations and high-tech, hands-on demonstrations.June 9, 2025Experiential Marketing, Activations & SponsorshipsSummer Lovin': See How These Brands Celebrated RomanceFrom prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.June 4, 2025Previous PagePage 2 of 122Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsSee Inside Fords Gin's Multisensory Experience at Rockefeller CenterForget billboards. Fords Gin invited guests to taste its brand story with a multiroom experience that explored what really makes a good drink.Industry InsidersOn the Fort Worth HorizonExperiential Marketing, Activations & Sponsorships20 Times Event Bathrooms Became the Star of the Show (Yes, Really)Los Angeles / Southern California6 New Venues in San Diego for Summer 2025 Meetings and EventsIndustry InsidersUtah’s Ultimate Athletic Destination Is About to Level Up
