Michele LaufikSportsSee How Teams and Brands Scored with Fans at the 2025 NFL DraftThe annual event welcomed returning brands like Courtyard by Marriott, while the city of Green Bay spotlighted its local culture with special offerings.May 8, 2025Sports2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger FansThis year's Run for the Roses included an expanded partnership with Ford, along with efforts to lure in more Gen Z attendees.May 7, 2025Experiential Marketing, Activations & SponsorshipsStep Inside the First-Ever, Brand-Packed Ulta Beauty World EventThe retailer brought together beauty lovers, industry insiders, and top brands for its inaugural consumer-facing event in San Antonio.May 1, 2025SportsWrestleMania 41: Get a Look at How WWE Took Over Las Vegas for Its Main EventSin City welcomed wrestling fans with open arms, offering plenty of parties, performances, and playful activations that packed a punch.April 30, 2025Experiential Marketing, Activations & SponsorshipsSee How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville FestAs the current iteration of the annual music event comes to an end, brands like Chase Freedom, Hennessy, and Bacardi hosted their usual high-energy experiences for the crowd.April 23, 2025Event Design & DecorSee Inside This Year’s Bright Blue Public Art Fund PartyThe annual spring benefit maintained its playful energy with pingpong tables and ice cream bars.April 22, 2025Experiential Marketing, Activations & Sponsorships29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road TripTo celebrate its 20th anniversary, media company Refinery29 has brought back its industry-defining franchise with The Lunar Lounge in Palm Springs, Calif.April 16, 2025MeetingsBusiness Trip: How Psychedelic Retreats Became the Hottest Corporate Group ActivityCompanies and execs are ditching the yoga classes for trippy, more intense off-sites that inspire a new level of career development and team bonding.April 14, 2025SportsMen’s Final Four 2025: See How These Brands Broke Through the MadnessBrands such as Capital One, AT&T, and Marriott Bonvoy hosted fun, fan-centric activations and experiences—and Shaq seemed to show up everywhere.April 9, 2025Experiential Marketing, Activations & SponsorshipsPop-Up of Color: See How Crayola Welcomed Back These Retired CrayonsThe brand kicked off its yearlong campaign around the limited-edition collection that includes the return of fan-fave Dandelion.April 7, 2025Page 1 of 119Next PageTop StoriesEvent Design & DecorThis Historic Theater Turned a 100-Year Milestone Into a One-of-a-Kind GalaThe Pasadena Playhouse celebrated its centennial with a bold, unconventional gala featuring immersive projection mapping and a surprise escrow announcement—all while shattering fundraising records.SportsSee How Teams and Brands Scored with Fans at the 2025 NFL DraftGlobalMeta's Head of Experiential Marketing and Creative Shares His Favorite Event VenuesSports2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger FansExperiential Marketing, Activations & SponsorshipsCue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise
