Michele LaufikInnovatorsIndustry Innovators 2025: NetflixThe streaming service continues to lead the pack of platforms with creative fan-focused experiences and activations.June 30, 2025Experiential Marketing, Activations & SponsorshipsBlock Party: See How Minecraft Was Transformed Into an IRL Video GameThe popular game has been turned into an interactive in-person experience that just opened in Canada.June 25, 2025MeetingsHow RenderATL Is Redefining the Concept of Tech ConferencesThe three-day event featured a playful carnival theme along with a programming lineup of workshops, panels, and networking opportunities.June 23, 2025Experiential Marketing, Activations & SponsorshipsSee Inside This High-Tech, Multisensory Experience from Don JulioPart guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.June 18, 2025Experiential Marketing, Activations & SponsorshipsGov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music FestivalThe annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.June 16, 2025MeetingsSee How Fast Company Combined a Business Summit with a Black-Tie GalaThe third annual event honored the brands featured on the publication's 50 Most Innovative Companies of 2025 list.June 11, 2025MeetingsHow The Wall Street Journal Designed Its Future of Everything Event Around a B2B CrowdThe annual conference featured thought-provoking conversations and high-tech, hands-on demonstrations.June 9, 2025Experiential Marketing, Activations & SponsorshipsSummer Lovin': See How These Brands Celebrated RomanceFrom prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.June 4, 2025SportsOn the Right Track: See Inside e.l.f.'s Zippy NASCAR ActivationThe beauty brand hosted its Power Grip Garage at the Coca-Cola 600 race event in support of driver Katherine Legge.June 2, 2025Experiential Marketing, Activations & SponsorshipsBrands Are Backing Out of This Year's Pride Events—But Some Are Stepping UpFacing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.May 29, 2025Previous PagePage 2 of 122Next PageTop StoriesSportsHow ESPN Rose to the Occasion with Intricate Floral Installations to Celebrate the NBA FinalsMr. Flower Fantastic replicated the iconic logos of the Oklahoma City Thunder and the Indiana Pacers out of flowers in the lead-up to the NBA Finals.Nashville7 New Venues in Nashville for Summer 2025 Meetings and EventsSportsSee Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes LionsNew York12 New Venues in New York for Summer 2025 Meetings and EventsEvent Production & FabricationWorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
