Michele LaufikExperiential Marketing, Activations & SponsorshipsGet a Sneak ‘Peak’ at This Cool Pop-Up From Kiehl’sThe skincare brand hosted a mountainside experience in Jackson Hole, Wyo., to raise awareness about the importance sun protection year-round.March 27, 2024Experiential Marketing, Activations & SponsorshipsSee How NBC Celebrated the 25th Anniversary of 'Law & Order: SVU'The network transformed Rockefeller Plaza into a fan experience with clever nods to the iconic series and its characters.March 25, 2024Experiential Marketing, Activations & SponsorshipsSee Inside Coke’s Trippy AI-Powered Pop-Up ExperienceThe beverage brand partnered with Momentum Worldwide to create a bright, bold space to introduce its newest flavor, Coke Spiced.March 20, 2024Experiential Marketing, Activations & SponsorshipsGet Blown Away by This Clever Product Launch Event From Garnier FructisTo promote its new haircare collection, the brand hosted a science-themed event with cool interactive experiments, a giant hair-dryer, and fun F&B.March 14, 2024Experiential Marketing, Activations & SponsorshipsSee Inside This Picture-Perfect Venue for the ‘Dune: Part Two’ Premiere After-PartyWarner Bros. hosted the U.S. premiere of the film at Lincoln Center and the American Museum of Natural History’s new wing.March 11, 2024BizBash SportsTips on Booking Sports-Related Speakers for Your EventsWant to enlist a star athlete to connect with a crowd? We asked industry experts for their insight on choosing the right team player.March 6, 2024Experiential Marketing, Activations & SponsorshipsCool Beans: See How Brands Engage Consumers with Clever Cafe TakeoversBrands like Max and Timberland have turned local coffee shops into must-visit pop-ups. Read on to find out what’s brewing.March 4, 2024Experiential Marketing, Activations & SponsorshipsGoing Full Glam: See How These Beauty Brands Connected with ConsumersBrands like Sol de Janeiro, Laneige, and Beyoncé’s Cécred engaged new and existing consumers with chic product launch events and fun mobile pop-ups.February 28, 2024Experiential Marketing, Activations & SponsorshipsNew York Fashion Week 2024: See How Brands Strutted Their Experiential StyleBrands like Cetaphil, YSL Beauty, and Adobe engaged attendees with expansive activations and designer integrations.February 26, 2024BizBash SportsNBA All-Star Weekend 2024: See How Brands Leveled Up Their Activation GameBrands including Google, American Express, and DoorDash offered up plenty of hoops-themed experiences in Indianapolis.February 22, 2024Previous PagePage 2 of 109Next PageTop StoriesBizBash Sports2024 Kentucky Derby: How the 150-Year-Old Event Stays Fresh with New Experiences and PartnershipsAt this year’s Run for the Roses, Churchill Downs unveiled a new paddock area with premium spaces, plus brand partnerships with The Unwell Network, Ford, and Sports Illustrated.Opinion & ExpertsHow Event Profs Can Make Mental Health Part of Their Everyday AwarenessExperiential Marketing, Activations & SponsorshipsWhite House Correspondents’ Dinner 2024: Inside the Bevy of Bashes From Big-Name Media BrandsEvent Tech & ToolsEvent Tech Check: New Tools for Event Engagement, Video Creation, Data Analytics, and MoreIndustry InsidersUnleashing the Power of Event Tech: Insights from Connect Spring Marketplace 2024