Michele LaufikExperiential Marketing, Activations & SponsorshipsSee How Keebler (And Its Elves) Created Some Experiential Marketing MagicThe brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.May 27, 2025SportsWhy More and More Brands Are Sponsoring Women's Sports LeaguesFrom basketball to volleyball, brands like BIC are scoring with consumers thanks to partnership deals with women's sports teams and female athletes.May 21, 2025MeetingsWhat You Might Have Missed From the 2025 Upfront SeasonNetworks and streaming services pitched ad audiences with the help of unique stage designs and surprise appearances.May 19, 2025Experiential Marketing, Activations & SponsorshipsGet a Peek Inside These Star-Studded Beauty EventsHaircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.May 14, 2025Event Design & Decor‘Feathers Galore’: Step Inside the Colorful Carnaval Ambiance of City Harvest’s Annual GalaThe NYC food rescue organization hosted its yearly fundraising event, which featured a vibrant tropical theme inspired by lively cultural celebrations.May 12, 2025SportsSee How Teams and Brands Scored with Fans at the 2025 NFL DraftThe annual event welcomed returning brands like Courtyard by Marriott, while the city of Green Bay spotlighted its local culture with special offerings.May 8, 2025Sports2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger FansThis year's Run for the Roses included an expanded partnership with Ford, along with efforts to lure in more Gen Z attendees.May 7, 2025Experiential Marketing, Activations & SponsorshipsStep Inside the First-Ever, Brand-Packed Ulta Beauty World EventThe retailer brought together beauty lovers, industry insiders, and top brands for its inaugural consumer-facing event in San Antonio.May 1, 2025SportsWrestleMania 41: Get a Look at How WWE Took Over Las Vegas for Its Main EventSin City welcomed wrestling fans with open arms, offering plenty of parties, performances, and playful activations that packed a punch.April 30, 2025Experiential Marketing, Activations & SponsorshipsSee How Brands Engaged Music Fans at the 'Fifth and Final' Dreamville FestAs the current iteration of the annual music event comes to an end, brands like Chase Freedom, Hennessy, and Bacardi hosted their usual high-energy experiences for the crowd.April 23, 2025Previous PagePage 3 of 122Next PageTop StoriesEvent Production & FabricationWorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's CapitalThe massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.Event Tech & ToolsEvent Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and MoreBrands & Event ProsIndustry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New LevelOpinion & ExpertsTop Trending Stories on BizBash: June 2025Experiential Marketing, Activations & SponsorshipsCannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
