Michelle Bruno

Event Management

Tech Support: 5 New Digital Tools for Events

The newest event software aims to stimulate attendee participation.

December 2, 2019

London-based Giant iTab provides touchscreen devices designed to look like large smartphones. Attendees can use them to access event content, such as exhibitor lists; floor plans; and seminar, sponsor, and speaker information. At the Mobile World Congress 2019 in Barcelona, attendees were able to download the conference’s mobile app by touching their iOS or Android mobile phones to the N.F.C.-enabled “Tap for the App” area located on each giant smartphone. The software’s interface allows users to look, tap, and swipe like those on personal smartphones and helps attendees forge relationships with brands (since content comes from the exhibitors and event organizers), and conveniently navigate an event.

Event Management

2019 Preview: 4 Event Tech Trends in the New Year

Expect existing technology like augmented reality to get smarter and easier to use.

December 27, 2018

ZenSpace's “Smart Pods” are Wi-Fi-enabled enclosures outfitted with video displays, smart locks, smart lights, and power and USB outlets, and can be placed anywhere in an event space.

Event Management

Easy A(R): Simple Ways to Add the High-Tech Trend to Events

Here’s how to incorporate the technology into events without making a big investment.

December 4, 2018

An attendee at Apple’s Worldwide Developers Conference (WWDC), which took place June 4 to 8 in San Jose, California, tested out the game SwiftShot in the AR game room.

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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.

See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions

Stagwell's buzzy experience returned for a third year, its biggest build yet.

Event Space at SUMMIT One Vanderbilt

12 New Venues in New York for Summer 2025 Meetings and Events

WorldPride D.C. took place May 17-June 8.

WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital

Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio

Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More

2025 Industry Innovators Article Image Brands

Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level