WrestleMania 41: Get a Look at How WWE Took Over Las Vegas for Its Main Event

Sin City welcomed wrestling fans with open arms, offering plenty of parties, performances, and playful activations that packed a punch.

Michele Laufik

April 30, 2025

At WWE World, attendees could channel their inner wrestler at this over-the-top experience that allowed fans to swing a chair at a dummy to measure their strength.Photo: Courtesy of Fanatics EventsLAS VEGAS—Earlier this month, WWE hosted WrestleMania 41, a multiday experience where John Cena defeated Cody Rhodes in the main event to win the Undisputed WWE Championship, breaking Ric Flair's record for the most world championships. The two-day main event took place April 19 and 20 at Allegiant Stadium in Las Vegas.

This was the second WrestleMania held in Las Vegas; the other was WrestleMania IX in 1993.

At Preview Las Vegas in January, WWE President Nick Khan said that after seeing the success of Super Bowl LVIII in Las Vegas, he floated the idea of the city as a possible location for this year’s WrestleMania. The pageantry of the flagship wrestling event turned out to be a perfect fit for Vegas.

“It’s no surprise that WrestleMania 41 smashed records across the board, bringing a global spotlight to Las Vegas. It was truly a historic event, generating millions in economic impact and filling the city’s hotels, restaurants, and venues with visitors from around the world,” said Brian Yost, chief operating officer of the Las Vegas Convention and Visitors Authority.

According to WWE, the event set records, with viewership on Peacock and Netflix surging 114% over 2024 levels. This was the first WrestleMania to livestream on Netflix as the platform began a 10-year rights deal with WWE back in January. Gate attendance for WrestleMania also set a record, with 124,693 fans in attendance over the course of both nights.

“With record-breaking attendance and an unforgettable weekend of events, WrestleMania proved once again that Las Vegas is the ultimate destination for world-class entertainment and major sporting events,” Yost added.

New this year, WWE and Medium Rare joined forces to host the inaugural “WrestleMania After Dark” event series at the official host hotel of WrestleMania 41, Fontainebleau Las Vegas. From April 17-20 at LIV and LIV Beach, fans could attend evening events that included musical performances, appearances by WWE Superstars, and interactive activations.

Also new for 2025, WWE and Comcast entered a multiyear expansion of their partnership in which Comcast’s home internet brand, Xfinity, was named the Official Home Wi-Fi Partner of the WWE, as well as the first partner to ever appear on the WrestleMania set.

Designed in collaboration with live events producer Done+Dusted, the set featured branded LED signage. As part of the partnership, Xfinity will also receive key brand placement during other WWE events, including ring mat branding at SummerSlam 2025 and Survivor Series 2025.

Returning from last year was WWE World, a five-day interactive fan experience from Fanatics Events, the live and special event division of Fanatics. The fan fest took place at the Las Vegas Convention Center April 17-21.

Keep scrolling to see more from the events and brand activations from WrestleMania 41...

WWE and Comcast entered a multiyear expansion of their partnership in which Comcast’s home internet brand, Xfinity, was named the Official Home Wi-Fi Partner of WWE, as well as the first partner to ever appear on the WrestleMania set.

Photo: Courtesy of WWE

WWE World

Last year, WWE enlisted Fanatics Events, the live and special event division of Fanatics, to create WWE World, a five-day interactive fan experience. The fan fest returned this year, taking place at the Las Vegas Convention Center April 17-21.

Photo: Courtesy of Fanatics Events

WWE World featured a variety of experiences, including appearances by WWE Superstars, programming such as interviews and live podcasts, immersive activations, experiences celebrating WWE’s 41-year history, a superstore, and even live matches.

Photo: Courtesy of Fanatics Events

NXT Live Matches presented by CW

At WWE World, NXT Superstars competed in live matches.

Photo: Courtesy of Fanatics Events

Netflix Chair Shot

At WWE World, attendees could channel their inner wrestler at this over-the-top experience that allowed fans to swing a chair at a dummy to measure their strength.

Photo: Courtesy of Fanatics Events

Xfinity's The Extra Bar

In addition to the set branding, Xfinity also hosted “Unlock the Boom” at The Extra Bar at WWE World. Here, fans could record their superstar entrance through an LED tunnel with hype music, video, and lighting.

Photo: Courtesy of Comcast

There was also an arm-wrestling machine, complimentary soda and water, and charging stations for devices.

Photo: Courtesy of Comcast

Fremont Street Experience

Fremont Street Experience, the entertainment district in Downtown Las Vegas, offered fans a multitude of activations during WrestleMania, including displays on the Viva Vision Canopy, live entertainment, and a custom WWE Championship title belt photo opportunity.

Photo: Black Raven Films

On April 18, rock band Living Colour performed at the 1st Street Stage. The band has achieved WWE fame with its hit song “Cult of Personality,” which serves as the walkout music for WWE Superstar CM Punk.

Photo: Black Raven Films

Tiffany Stratton's Hologram Entrance

Tiffany Stratton's Barbie-inspired entrance at WrestleMania 41 utilized Proto's AI hologram technology, specifically Proto Luma. The stunt, which was created by the WWE production team, confused fans on which of the three doll-inspired boxes held the real Stratton. This was the first time Proto had been used at a WWE event. Watch the entrance here.

Photo: Courtesy of WWE

WrestleMania After Dark Launch Party

On April 17, WWE Superstars Bianca Belair, Rey Mysterio, and Charlotte Flair (pictured) kicked off the WrestleMania festivities with a party at LIV Las Vegas inside Fontainebleau Las Vegas. Guests enjoyed a dinner curated by Groot Hospitality’s Komodo that featured Southeast Asian-inspired dishes like American wagyu tenderloin, Peking duck, wagyu beef sliders, plank-roasted salmon, sushi rolls, assorted desserts, and more, all accompanied by an open bar. Following dinner, the party continued with live sets from Valentino Kahn and DJ IRIE.

Photo: Sean J

Following the WWE Hall of Fame ceremony on April 18, Metro Boomin (pictured), Aljamain Sterling, O’Shea Jackson Jr., and more celebrated at LIV Las Vegas, as part of the WrestleMania After Dark event series.

Photo: LFDC

WrestleMania After Dark Official After-Party

On April 19, Machine Gun Kelly took the stage at the official WrestleMania After Dark after-party, held at LIV Las Vegas. The celebration was hosted by the newly crowned WWE World Heavyweight Champion, Jey Uso, alongside WWE Superstar Jimmy Uso.

Photo: LFDC

Gronk Beach

As part of the new late-night event series, NFL legend and sometimes WWE wrestler Rob Gronkowski reprised Gronk Beach on April 20 at LIV Beach.

Photo: Cole Curtis

The event, which was produced by live events and experiential company Medium Rare, was headlined by Flo Rida, Valentino Kahn, and surprise guest Flavor Flav, and featured branded experiences by NÜTRL, Bud Light, and Seagram’s Escapes Spiked.

Photo: Courtesy of Fontainebleau Las Vegas