Sports: Page 2

How the College Football Playoff Won Over Fans at the 2025 National Championship Game

Brands like AT&T, Capital One, and ESPN and CFP organizers hosted a range of events, activities, and activations during this year's game in Atlanta.

Why Verizon Will Be Hosting a Nationwide Super Bowl Party This Year

The telecom company’s inaugural Super Bowl FanFest aims to bring the energy of the big game to fans across the country.

Allegiant Stadium is home of the Las Vegas Raiders and one of the locations of Verizon's upcoming Super Bowl FanFest.

The Rise of Alt-Casts: See How Sports Leagues Are Wooing Fans with Enhanced Experiences

The broadcast production trend aims to attract new viewers, including multigenerational audiences, with cartoon characters and high-tech hijinks.

During last year’s Super Bowl, Paramount Global offered a separate broadcast of the game on Nickelodeon, complete with its own sportscasters, TV commercials, and signature green slime.

6 Sports Marketing Must-Know Trends for 2025

Explore the evolution of sports marketing in 2025, where traditional sponsorships are replaced by immersive experiences that connect fans directly with the game.

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See How USAA Engaged Fans with High-Tech Elements at This Year’s Army-Navy Game

The financial services company celebrated its 15th year as the presenting sponsor with an upgraded fan activation.

The holographic uniform photo op featured a rotating uniform with the fan’s name.

How This NBA Team Is Using AI to Change the Game for Fan Engagement

The Detroit Pistons recently launched a replica of their home court, complete with locker rooms and a team store designed to open new opportunities for brand activations and fan loyalty.

Detroit Pistons World is billed as the first-ever digital twin arena created by the NBA's Detroit Pistons in partnership with MeetKai, a browser-based immersive AI platform. The experience features an exact virtual replica of the Michigan basketball team’s home court.

Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings

See Inside Augusta After Dark—The Masters' Boldest Break From Tradition Yet

This Wellness Retreat Blended Sound Baths, Journaling, and... Tax Prep?

29Rooms Returns: See Inside the First Stop of the Immersive Experience’s Road Trip

19 Truly Unexpected Ways to Display a Product

Business Trip: How Psychedelic Retreats Became the Hottest Corporate Group Activity

Tackling Trash: How Colleges Are Reducing Game Day Event Waste

Schools like USC and the University of Minnesota are greening home games and tailgating events in big ways.

Home of the Minnesota Golden Gophers, Huntington Bank Stadium, which was completed in 2009, is the first football stadium—collegiate or professional—to have become LEED certified.

40+ Adrenaline-Filled Event Moments From 2024's Formula 1 Las Vegas Grand Prix

From high-speed thrills on the track to immersive fan experiences, star-studded performances, and creative sponsor activations, here’s how the Las Vegas Grand Prix brought the energy of the Strip to life.

Bellagio Fountain Club & Fountain Walk

Game-Changing Event Profs in Professional Sports United at This Special Networking Event in D.C.

The Sports Innovation Forum welcomed 125 attendees from organizations like ESPN and Formula 1, NFL teams, and more.

During the Sports Innovation Forum, 125 event profs from the professional sports and entertainment world gathered in Washington, D.C., Nov. 20-22 for networking opportunities, education, intimate dinners, and site tours.

See How Complex Turned a Golf Tournament Into a Cultural Event

The inaugural event in Las Vegas blended the game with streetwear, music, and entertainment.

ScHoolboy Q took a swing at the inaugural event.

Pit Stop Perfection: 10 Race Car Decor Ideas to Fuel Your Next Event

From a monochromatic helmet wall to a black-and-white-checkered stiletto, these race car-inspired designs are fit for fast-lane events.

Last year's F1 Las Vegas Grand Prix was chock full of inspiring race car decor. The racing company tapped Blueprint Studios to design and produce its three official hospitality spaces. One of our favorites? This space, sponsored by Heineken, which took on a “Neon House” theme and featured programming by Corso Marketing Group. The neon-inspired space made an impact with oversize driver helmets as decor. See more: Formula 1 Las Vegas Grand Prix: Behind the Scenes of the Race's Biggest Events

Sports Illustrated Shifts Into High Gear for Two Live Experiences at Austin's F1 Race Weekend

The media brand hosted Club SI during the day and Circuit Series come nightfall at the latest Formula 1 race in Austin, Texas.

SI hosted a post-race ticketed after-party called Circuit Series on Oct. 19 that featured headlining DJ duo Loud Luxury.

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