Sports: Page 2

Sports
See How Teams and Brands Scored with Fans at the 2025 NFL Draft
The annual event welcomed returning brands like Courtyard by Marriott, while the city of Green Bay spotlighted its local culture with special offerings.
NFL Draft Red Carpet sponsored by Toyota
Sports
2025 Kentucky Derby: How the 151-Year-Old Sporting Event and Its Partners Attracted Younger Fans
This year's Run for the Roses included an expanded partnership with Ford, along with efforts to lure in more Gen Z attendees.
Woodford Reserve hosted another floral moment in the Paddock Plaza.
Sports
WrestleMania 41: Get a Look at How WWE Took Over Las Vegas for Its Main Event
Sin City welcomed wrestling fans with open arms, offering plenty of parties, performances, and playful activations that packed a punch.
WWE and Comcast entered a multiyear expansion of their partnership in which Comcast’s home internet brand, Xfinity, was named the Official Home Wi-Fi Partner of WWE, as well as the first partner to ever appear on the WrestleMania set.
Sports
See Inside Augusta After Dark—The Masters' Boldest Break From Tradition Yet
The inaugural event blended old-school golf prestige with modern luxury, capped off with an intimate, acoustic performance by Dave Matthews.
On-site staffers were decked out from head to toe in a “golf chic” outfit consisting of Authentic’s own portfolio of brands, including Reebok, Nautica, IZOD, and Lucky Brand.
Sports
Men’s Final Four 2025: See How These Brands Broke Through the Madness
Brands such as Capital One, AT&T, and Marriott Bonvoy hosted fun, fan-centric activations and experiences—and Shaq seemed to show up everywhere.
Once again, GoVision’s large-scale video displays were on site at the tournament, including the center-hung hexagon screen suspended over the Alamodome court in San Antonio. The eight-sided video screen comprises nearly 1,000 LED panels and weighs more than 42,200 pounds.
Sports
How Diversity, Community, and Branding Moments Made the 40th Miami Open a Win
Here’s an inside look at the history and evolution of the Miami Open—which celebrated its 40th anniversary in 2025—plus, all the campus highlights, from immersive brands and dining to pingpong and padel pop-ups.
The two-week Miami Open celebrated its 40th anniversary at Hard Rock Stadium, which took over as host venue in 2019, with 405,000 attendees who enjoyed the full campus experience. In addition to catching a variety of matches, guests played padel and pingpong, visited dozens of activations that educated and immersed, and indulged in a slew of local food and beverage options, from quick takeaway counters to fine dining experiences.
Most Popular
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: Sephora
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Innovators
Industry Innovators 2025: Netflix
Brands & Event Pros
Industry Innovators 2025: Chase
Sports
See How These Fan Experiences at The Players Championship Engaged a New Generation of Golfers
This year’s tournament featured high-tech activations and partnerships with brands including YouTube and Roblox.
Cosm
Sports
How This Retro Talk Show-Style Event Celebrated 40 Years of Sneaker Culture
During All-Star Weekend, Nike's Jordan Brand and streetwear brand Union Los Angeles teamed up for a Late Night-inspired VIP experience—a fun nod to a memorable Michael Jordan appearance from the 1980s.
Last month, Nike's Jordan Brand and streetwear brand Union Los Angeles worked with Team Epiphany to host Late Night with Union, a live event taping that celebrated 40 years of sneaker culture through fun nods to old-school talk shows.
Sports
NBA All-Star Weekend 2025: See How These Brands Engaged Fans On and Off the Court
Brands such as Chase, American Express, and Nike hosted three days’ worth of fun fan experiences, events, and parties in San Francisco.
Hennessy Arena 2x2 Showcase
Sports
Super Bowl LIX: 75+ Standout Moments From the Week's Top Events and Brand Activations
In this jam-packed roundup, we're spotlighting our favorite event moments from brands like Sports Illustrated, Uber, Pepsi, Verizon, Reese's, Smirnoff, Nike, Barstool Sports, and many more.
Shaq's Fun House
Sports
How This Event Elevates Women Behind the Scenes in Sports
The Sports Power Brunch, which takes place during Super Bowl week, returned for its sixth year.
'Diversity in the room is good business,' said honoree Swin Cash to a raucous applause from the audience. Cash is a Naismith Memorial Basketball Hall of Famer and the senior vice president of basketball operations and team development for the New Orleans Pelicans.
Sports
Super Bowl LIX: Event Producers Give Kendrick Lamar's Halftime Show an A
Event professionals praised the show's choreography, stage designs, and powerful messaging.
Kendrick Lamar performed at Super Bowl LIX on Feb. 9, 2025. The show 'may have been the best field usage in halftime history,' says Matt Stoelt, one of 10 event producers who reviewed the performance for BizBash.
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