Sports

Brands & Event Pros

Industry Innovators 2025: WNBA

The Women's National Basketball Association is dominating the sports world with record-breaking sponsorship deals and a growing fanbase.

Pinterest recently signed a new sponsorship deal with the 2024 WNBA Champion New York Liberty that will include exclusive content, in-game experiences, and community outreach.

Brands & Event Pros

Industry Innovators 2025: PGA Tour

With the help of in-depth fan feedback and tech advancements, the golf organization has been able to create more engaging experiences.

Russell Henley played a shot from the 18th hole tee during the final round of the Arnold Palmer Invitational presented by Mastercard at Bay Hill Club and Lodge on March 9 in Orlando, Fla.

Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.

The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.

Fit for Events: 15 Hotels With Next-Level Sports Amenities for Groups

These properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.

Caribe Royale Orlando | Orlando

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Producing one of Las Vegas’s most exclusive and logistically complex race-weekend venues takes more than celebrity chefs and stunning views—it requires a 500-person team and the precision of a pit crew.

Screenshot 2025 06 16 At 4 39 11 Pm

Sole Champion: How Nike Brought A'ja Wilson's Shoe Launch to Life in NYC

The brand tapped CNC Agency to transform a retail store into an immersive pop-up for the WNBA star's new A'One Pink A'uras.

CNC Agency fully customized the fifth-floor court of Nike's SoHo store for a pop-up running May 8 through June 6.

50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More

Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity

Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year

Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience

Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival

See Inside This High-Tech, Multisensory Experience from Don Julio

Why Golf Is Suddenly the Coolest Brand Platform Around

Golf’s surprising resurgence is bringing new faces—and major brand partnerships—to the green.

Brands like Complex have been working to make golf more inclusive and diverse. The media platform hosted its inaugural celebrity golf Pro-Am in November 2024, bringing together big names from music, sports, and entertainment. See more: See How Complex Turned a Golf Tournament Into a Cultural Event

On the Right Track: See Inside e.l.f.'s Zippy NASCAR Activation

The beauty brand hosted its Power Grip Garage at the Coca-Cola 600 race event in support of driver Katherine Legge.

Fans were able to meet Legge at the activation.

Why More and More Brands Are Sponsoring Women's Sports Leagues

From basketball to volleyball, brands like BIC are scoring with consumers thanks to partnership deals with women's sports teams and female athletes.

American Express returned to host The Amex Experience during this year's WNBA All-Star Weekend. The immersive experience celebrated WNBA fandom and women’s sports.

12 Fan Activations Heating Up the Summer Sports Scene

Where fans show up, brands show off. Explore the hottest sports experiences guaranteed to turn heads this summer.

Sports Experiences by Interactive Entertainment Group

Laps, Luxury, and Logistics: Inside the 2025 Formula 1 Crypto.com Miami Grand Prix

BizBash went on the track, in the Paddock, and behind the scenes at Hard Rock Stadium to learn about the fourth installment of Miami’s biggest and best Race Week of the year.

NEFT Vodka and Visa Cash App Racing Bulls Formula One Team Special-Edition Livery

See How Teams and Brands Scored with Fans at the 2025 NFL Draft

The annual event welcomed returning brands like Courtyard by Marriott, while the city of Green Bay spotlighted its local culture with special offerings.

NFL Draft Red Carpet sponsored by Toyota

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