See How Teams and Brands Scored with Fans at the 2025 NFL Draft

The annual event welcomed returning brands like Courtyard by Marriott, while the city of Green Bay spotlighted its local culture with special offerings.

Michele Laufik

May 8, 2025

At City Stadium, the city of Green Bay and the Greater Green Bay YMCA hosted eight football-themed stations including a 40-yard dash, 20-yard shuttle run, catch competition, and obstacle course. Randi Mahomes, mother of Kansas City Chiefs quarterback Patrick Mahomes, hosted a QB challenge.Photo: Julie M Gile PhotographyGREEN BAY, WIS.—The 2025 NFL Draft presented by Bud Light was held April 24-26 in Green Bay, Wis., at historic Lambeau Field, Titletown, and the Resch Complex.

This year’s event drew 600,000 attendees over three days, which is less than last year's record of 775,000 in Detroit. (It should be noted that the Detroit metro area has a population of 4.3 million, while Green Bay has 320,000.) Next year's event will be held in Pittsburgh, and earlier this week, the NFL made an announcement in the Oval Office with President Donald Trump that the 2027 Draft will take place in Washington, D.C.; renderings showed the stage set up on the National Mall.

Similar to previous years, the 2025 NFL Draft Experience (this year presented by Jersey Mike's) offered fans the chance to participate in interactive games, take photos with the Vince Lombardi Trophy, attend player autograph sessions and appearances, and more. Fans could also immerse themselves in Wisconsin culture by visiting the Packers Everywhere Draft Haus, a dive bar-themed activation inside the Draft Experience footprint.

Brands like Pepsi, Toyota, and Verizon were also on site engaging fans with creative activations and experiences, and attendees also had the chance to enter to win upgraded experiences including walking the red carpet like a top prospect, kicking a field goal through the Lambeau uprights, or leaping up on the wall in the end zone for a photo. The 2025 NFL Draft Concert Series presented by Bud Light featured a performance by Brad Paisley on April 26.

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The 2025 NFL Draft was held April 24-26 in Green Bay, Wis., at historic Lambeau Field, Titletown, and the Resch Complex.

Photo: Perry Knotts/NFL

NFL Draft Red Carpet sponsored by Toyota

For this year’s Draft, Toyota served as the official red-carpet sponsor, although the carpet was actually green Astroturf.

Photo: Courtesy of Toyota

Toyota NFL Draft Grand Entrance

Inside the NFL Draft Experience, which was held in the parking lots outside Lambeau Field, Toyota also hosted an activation where fans were able to make their own grand entrance surrounded by Toyota vehicles like the 2025 Grand Highlander, 2025 4Runner, and the custom-built Ultimate Tailgate Tundra.

Toyota also covered the NFL FLAG fall registration kit fees for teams within 25 miles of the Green Bay area and invited NFL FLAG players to the Draft Theater stage to announce a selection live.

Photo: Courtesy of Toyota

Packers Everywhere Draft Haus

Fans could immerse themselves in Wisconsin culture by visiting the Packers Everywhere Draft Haus, a dive bar-themed activation inside the Draft Experience footprint.

Photo: Courtesy of Packers.com

The bar was filled with local colloquialisms and Midwestern jokes.

Photo: Courtesy of Packers.com

Jersey Mike's Boardwalk Activation

LDJ Productions and Van Wagner Productions teamed up with Jersey Mike's for the company’s inaugural NFL Draft Experience as title sponsor. To celebrate the brand's roots in Point Pleasant, N.J., the production company brought the Jersey Shore boardwalk to Green Bay, complete with a custom multilevel deck, carnival games with giveaways, free sub samples, and athlete meet-and-greets. Over the course of three days, more than 12,500 samples were handed out.

Photo: Courtesy of Instagram/@ldjprodnyc

NFL FLAG

The NFL FLAG booth at the Draft Experience allowed kids to square off against friends and family in a fast-paced flag-pulling contest, testing their reactions and quickness.

Photo: Courtesy of Instagram/@nflflag

Bud Light Backyard Bar

Attendees at the NFL Draft Experience could grab a Bud Light or Bud Light Seltzer at the Bud Light Backyard Bar, which featured seating and a two-level deck.

Photo: Courtesy of Bud Light

Bud Light Beer Hall

In addition to the Backyard Bar activation, Bud Light also hosted a beer hall as a nod to the Midwestern location.

Photo: Courtesy of Bud Light

Draft Stage presented by Bud Light

The Draft Stage was set up outside Lambeau Field.

Photo: Courtesy of Bud Light

Drone Show

More than 1,200 drones lit up the sky after the conclusion of the third round of the NFL Draft. Remote-controlled devices flying above Lambeau Field formed various images including a can of Bud Light.

Photo: Courtesy of Bud Light

Los Angeles Rams’ Draft Headquarters at LAFD Air Ops

Last year, the Los Angeles Rams drafted from a 9,150-square-foot estate in Hermosa Beach. This year, following the devastating LA wildfires in January, the team took its draft operations to the Los Angeles Fire Department (LAFD) Air Operations to honor the first responders. With support from Zillow, the Rams and the LAFD converted a room within the facility to serve as general manager Les Snead and head coach Sean McVay's headquarters. An adjacent hangar served as a space for coaches, scouts, team personnel, and media to gather during the three-day event.