The event ended with a live performance from the Dallas Cowboy Cheerleaders to AC/DC’s “Thunderstruck” to promote the show America’s Sweethearts: The Dallas Cowboys Cheerleaders.Photo: Courtesy of Netflix
While most brands opted for theater presentations—that some might compare to dressed-up PowerPoint presentations—at venues throughout Manhattan, there were some standout moments and interesting event designs.
Keep reading to see highlights from companies including Warner Bros. Discovery, Disney, Google, and more.












The event culminated with a 20-minute set from Lady Gaga. Watch this clip posted by Variety’s Clayton Davis of the performance.






"Activating at the Upfronts gave us a strategic opportunity to connect with three key audiences—marketers, business decision-makers, and everyday consumers—during one of NYC’s most high-profile events for brands," said Parimal Deshpane, marketing executive for Adobe Express and Creative Cloud. "It was an incredible opportunity to demonstrate how when that creative spark hits, Adobe Express can help you translate inspiration into meaningful content and engagement."