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Opinion & Experts

Opinion & Experts
Top Trending Stories on BizBash: November 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Google Cloud Generate, one of this year's most innovative meetings, featured five immersive worlds where AI, interactive experiences, and a gamified AR mascot drove dynamic learning and real-time engagement. See who else made the list here.
Opinion & Experts
Top Trending Stories on BizBash: October 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
ICYMI: BizBash dropped its annual roundup of corporate holiday party ideas. This year, we pulled inspiration from famous workplace TV shows. Looking for a Mad Men feel for your soiree? This gold starburst chandelier from DESIGNER8* evokes the popular trend of starburst designs of the 1950s and 1960s. See more: 13 Corporate Holiday Party Ideas Inspired by ‘Mad Men’
Opinion & Experts
Is Halloween Becoming the Event Industry’s Most Important Holiday?
As Halloween continues to grow in popularity, Thirteenth Floor Entertainment Group is helping lead the charge—showing why the holiday has become a cornerstone of the live events industry.
The 16th edition of the Los Angeles Haunted Hayride kicked off Sept. 20 and runs through Nov. 2 at Griffith Park. In addition to the hayride itself, the experience features haunted mazes, mini escape games, a seance show, a “Scary-Go-Round,” and more. New this year is Monáe Manor, a partnership with musician Janelle Monáe, which Stafford describes as 'exciting and a new direction for us.'
Opinion & Experts
Meet Our Advisory Board for the 12th Annual BizBash Event Experience Awards
Learn more about who will be judging submissions—and what they're looking for in a winning one.
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Opinion & Experts
Top Trending Stories on BizBash: September 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
To celebrate this year's US Open, creative experience agency CNC teamed up with Procter & Gamble and Downy—along with tennis star Venus Williams—to create the 'Rinse It Out' pop-up in NYC's Flatiron neighborhood. Read more: US Open 2024: 18 Grand Slam Events, Activations, and Collabs That Served More Than Tennis
Opinion & Experts
Bumble's Head of Experiential Shares 11 Rules for Creating Authentic Events
Annie Thompson shares her rules for creating effective, authentic events and brand activations.
Earlier this year, Bumble gave users with success stories the chance to win a wedding at its 'Little Yellow Wedding Chapel' in Las Vegas.
Most Popular
Event Production & Fabrication
Get the Scoop on This Italian Food Brand’s Debut in This Year’s Macy’s Thanksgiving Day Parade
Experiential Marketing, Activations & Sponsorships
33 Cool Event Ideas You May Have Missed From Lexus, Zappos, Nike, and More
Event Design & Decor
Top 7 Corporate Holiday Party Trends of 2024
Event Design & Decor
See How City Harvest Attendees Stepped Into an ‘80s-Era Music Video
Experiential Marketing, Activations & Sponsorships
This Skincare Brand Took Guests on a Multisensory Journey Through Its 10-Year History
Experiential Marketing, Activations & Sponsorships
All This Mariah Carey Pop-Up Wants for Christmas Is You
Opinion & Experts
Event Profs Share Their Favorite Vendors Who Make Magic Happen
Event professionals reveal their preferred vendors across AV, catering, florals, photo booths, and more.
'Memorializing an event for attendees in real time is always key for us, and The Bosco has never disappointed,' says Massah David, co-founder and creative director of creative agency MVD Inc, of her go-to photo booth company. Here, The Bosco provided a greenery-filled booth for a 2019 activation with FILA, where the brand shared its fashion-fueled interpretation of exploring nature.
Opinion & Experts
Ask the Editors: What Makes an Event or Experience Feel Authentic?
The BizBash editors take our fall print issue’s theme to heart and share how they think authenticity shines through in an event.
'How do we market in extraordinary ways but also include the audiences that you are marketing to—in the concept development and production phases—in an authentic way?' asks Ashley Henderson, founder and executive producer of League Twenty Two and a 2024 BizBash Industry Innovator.
Opinion & Experts
Event Profs Share Their Wildest Event Ideas—That Actually Worked
From a gallery of intentionally ugly artwork to an immersive theater event set during a typhoon, event profs reveal their most daring—and successful—activations that pushed the limits of creativity.
For an event in Hong Kong, immersive theater company Secret Theatre took guests by boat to a spooky, haunted island with an imaginary serial killer. A dramatic twist they didn’t expect? A typhoon. Read on to learn how the team turned it into a positive—and headline-grabbing—experience.
Opinion & Experts
Checking In: What's Your Biggest Challenge Today as an Event Prof?
From compressed timelines to hotel rates, event profs share with us the biggest challenge they're facing right now.
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Opinion & Experts
Top Trending Stories on BizBash: August 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
The Dunkin’ House returned to Lollapalooza grounds with a two-story build out produced by Live Nation. Highlights included a bracelet-making station, airbrush tattoos, iced coffee samples, and a second-floor lounge with plush seating areas and views of the festival grounds below. See more: Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More
Opinion & Experts
Top Trending Stories on BizBash: July 2024
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
At VidCon 2024, TikTok hosted the Destination: Creation party that nodded to the brand's travel theme. The event was hosted at the Anaheim Regional Transportation Intermodal Center (ARTIC) and produced by Mirrored Media. See more: VidCon 2024: The Clever Booths, Lounges, and Parties That Grabbed Attention This Year
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