Opinion & Experts

Opinion & Experts
Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Opinion & Experts
Top Trending Stories on BizBash: May 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
As part of Facebook’s ongoing, increased efforts to reach young adults, the platform made its Stagecoach debut this year. See more: Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
Opinion & Experts
3 Event Profs in Canada Share Their Favorite Vendors
Event professionals reveal their preferred partners across entertainment, catering, photo booths, and more.
'I’ve worked with Edge Catering many times, and they are always my first call for the 'tricky ones'—which, as an event planner in the mountains, come up often!' says Heather Odendaal, founder and CEO of Bluebird, a destination management firm in Western Canada. 'Their staff, food quality, service, and organization are truly top of the line.'
Opinion & Experts
Top Trending Stories on BizBash: April 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
At this year's Coachella, Coca-Cola celebrated its 'Real Magic' campaign with the Coca-Cola Pop Shop activation, designed and produced by Crown + Conquer. See more: Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Opinion & Experts
3 Event Profs in the U.S. Share Their Favorite Vendors
Event professionals reveal their preferred partners across entertainment, catering, florals, photo booths, and more.
'Postal Petals and its unique horticulture experiences are our go-to for enhancing engagement at events,' says Michael Cirino, chief experience officer at House of Attention, of his go-to wellness vendor.
Opinion & Experts
Top Trending Stories on BizBash: March 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
During the 2025 South Beach Wine & Food Festival, Megan Thee Stallion surprised attendees by mixing and pouring cocktails in support of her Chicas Divertidas tequila launch. See more: South Beach Wine & Food Festival 2025: 40+ Mouthwatering F&B Trends and Event Strategies
Most Popular
Brands & Event Pros
Industry Innovators 2025: Sephora
Experiential Marketing, Activations & Sponsorships
Disney+ Leaned Into Y2K Vibes for a 'Throwback' Pop-Up Experience in LA
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Event Design & Decor
Step Right Up: 10 Carnival Decor Ideas That Balance Whimsy and Elegance
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Opinion & Experts
16 Event Profs Reveal Their Most Ingenious Problem-Solving Hacks
We've rounded up some clever—and often hilarious—ways event profs have tackled unexpected challenges with creativity and quick thinking.
'I think we all may have crazy balloon stories,' says Kayla Jennings-Rivera, founder and creative director of Studio KJR. 'Have you ever popped 500-plus balloons in one sitting? Just put some headphones in, grab those sharp scissors, and watch your fingers!'
Opinion & Experts
Top Trending Stories on BizBash: February 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Guy Fieri’s Flavortown Tailgate
Opinion & Experts
The Case for Hosting Events in Los Angeles Right Now
Local event professionals share how the wildfires have impacted their events—and why bringing productions to Los Angeles right now is safe and more important than ever.
As of press time, both the Palisades and Eaton fires were almost 100% contained.
Opinion & Experts
Top Trending Stories on BizBash: January 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Abbott’s “Life. To the Fullest.” exhibit was one of many standout activations at CES this year. Factory360 served as the event agency and designer for the eye-catching booth. See more: CES 2025: 50+ Memorable Ways Brands Drove Innovation at the Giant Tech Show
Opinion & Experts
9 Top Event Trends to Look for in 2025
Here's what to expect from this year's events—from emerging technologies and Gen Z's influence to a renewed focus on authenticity and personalized experiences.
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Opinion & Experts
BizBash's 25 Most Popular Stories From 2024
This year, readers continued to love event inspo from high-profile events like Coachella and Cannes Lions.
Working with experiential agency Seen Presents, Netflix returned to Cannes Lions for its second year in 2024, hosting an interactive Squid Game dalgona cookie-based challenge. Guests attempted to beat the clocks as they navigated their way around a series of wired shapes without getting shocked.
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