Get a Peek Inside These Star-Studded Beauty Events

On April 6, haircare brand Cécred celebrated its exclusive retail expansion into Ulta Beauty with a launch event at Ulta Westwood in Los Angeles. Guests, including founder Beyoncé Knowles-Carter, gathered to celebrate the milestone event. The haircare brand is now available at 1,400-plus stores nationwide and online.

The retailer is launching a salon integration that will include a permanent menu of Cécred salon services.

Starting May 18, Cécred and Ulta Beauty will also launch a brand-dedicated salon event series called Cécred Sundays across select Ulta Beauty salon locations.

The event was capped off with a hair show led by Cécred’s director of education, Dr. Kari Williams.

On March 7, Paris Hilton celebrated the launch of her skincare line, Parívie, with a pink rooftop party at a private members club in New York City.

The step-and-repeat featured a backdrop with florals in gradients of pink.

The range includes a daily cleanser, essence, serum, moisturizer, overnight cream, and neck treatment.

Megan Mussari of Apprvl was on site customizing sweatshirts for guests using an antique chain-stitching embroidery machine.

Pillows with Hilton's face and iconic sayings decorated the space.

Hilton was even spotted behind the DJ booth with her sister, Nicky, during the event.

In April, HASK Beauty brought its haircare ingredients to life with The Mane Course Market—a night market-style event at The Glassbox in New York.

The event spotlighted local frontline workers and first responders, thanking them with care packages and access to the experience.

The F&B was inspired by the brand’s products. Doughnuts with strawberry or coconut glaze that were a nod to the glossy shine that The Curl Care Collection provides.

Guests were able to spray edible gold dust on teardrop cakes, reflecting the packaging of the brand's Repair Collection.

Avocado toast bites were branded with the HASK logo.

Attendees were asked to add their favorite quote to the tree of kindness.

On May 1, Rare Beauty and Selena Gomez hosted the brand's annual Mental Health Summit at Rolling Greens in Downtown Los Angeles. This one-day event brought together 175 thought leaders, beauty influencers, community members, Rare Impact college ambassadors, and mental health advocates for conversations around the power of community, self-acceptance, and mental health.

Rare Beauty also kicked off its Mental Health Awareness Month Campaign, “Send Warm Wishes.” The campaign encourages its community to send postcards to loved ones. Mad Libs-inspired postcards, stamps, and branded mailboxes were on site at the summit. Paperless Post is also featuring the brand's digital greeting cards for people to “Send Warm Wishes” virtually.

During this year’s Coachella, concertgoers complained about the overwhelming body odor at the festival on TikTok. In response, Dove, with help from Shadow, used the viral moment to promote its new Whole Body Deo Cooling Spray, despite not having a Coachella sponsorship. The brand deployed a street team with samples to parking areas, shuttle stops, and local hot spots, resulting in 1,300-plus people trying out the deodorant. Dove also leveraged a three-hour aerial flyover with a branded plane banner that read: "SMELLS LIKE YOU NEED US - DOVE DEO."

In April, CNC partnered with Serena Williams’ cosmetics line, Wyn Beauty, and Shopify to host a pop-up in Los Angeles. Attendees experienced interactive features like shade-matching stations to showcase the line’s extensive range of skin tint shades.

The chartreuse-hued branded truck featured sporty design elements and served as a retail space and immersive brand environment. QR codes posted throughout allowed visitors to shop through Shopify on site.

Last month, self-care brand Chillhouse debuted its two-step nail polish system, Forever Wear, with a media and influencer party at NYC hot spot Pearl Box.

The event featured tarot card readings with a branded deck.

Chillhouse also hosted "Forever, Delivered" on April 19 at its NYC spa and nail studio.

The consumer launch event kicked off with nearly 1,000 RSVPs in 48 hours. Attendees enjoyed complimentary manicures, refreshments, DJ sets, and personalized calligraphy with a polish purchase.

In addition to the consumer event, the brand also hosted an interactive scavenger hunt April 16-30, where consumers were tasked with finding and photographing Chillhouse-branded trucks and ads to unlock free manicures at its SoHo location.