48 Cool Event Ideas You May Have Missed From Marc Jacobs, Uber, Ed Sheeran, Lexus, and More

On April 24, Marc Jacobs invited notable influencers and LA tastemakers to celebrate its newest fragrance launch at the historic Virginia Robinson Gardens in Beverly Hills. The Marc Jacobs Daisy Garden event featured the newest addition to the Daisy fragrance collection, Daisy Wild Eau So Intense.

Guests wandered through the whimsical garden and explored vibrant installations, sensory moments, and personalized activations.

Designed as a journey of self-expression, the activation guided attendees through the Marc Jacobs Daisy Garden—where each section reflected a different personality trait inspired by the Daisy scents: optimistic, playful, lively, and adventurous.

The experience culminated in a "Personality Picnic," complete with curated bites in a lush meadow setting. Guests created personalized charms for their picnic baskets, added custom embroidery, and crafted their own green juice or cocktail at a DIY juice bar.

After launching in the U.S. in late 2024, U.K.-based oral healthcare brand Ordo has expanded into over 12,000 stores across the country, including major retailers like Walmart, CVS, and Target. To mark this milestone and engage its community, the brand partnered with Squishmallows to host its first-ever pop-up event in New York City. Designed in house, the event was brought to life with the support of U.K.-based production company Scratch and the New York-based team at NEC, who built every element from the ground up. Other event partners included Parasol Projects and Smoove.

Held April 18-19, the immersive experience featured multiple interactive touchpoints, including a photo opportunity with a 6-foot Squishmallows mascot, complimentary themed ice cream in three flavors, and a custom claw machine filled with giveaways. A standout feature was a 10-foot wall showcasing more than 750 Squishmallows plush toys. The event drew over 1,500 attendees across two days and reached more than 732,000 people across social media.

For the season two premiere of HBO’s The Last of Us, Freehold Group closed down LA’s Hollywood Boulevard for two days to deliver an immersive, cinematic experience for talent, fans, and press. Nine hundred guests attended the screening of episode one at the TCL Chinese Theater; 200 fans were also invited to the red carpet and housed in two fan pits.

The team built a 120-foot scenic press wall that captured the textures and tension of the series. There was also a spooky area modeled after an abandoned subway, and an after-party—held across the street at The Hollywood Roosevelt—modeled after the first episode’s New Year’s Eve party. Freehold, which has been working with HBO for five years, planned and executed the entire event in six weeks.

OGX took over The Grove in Los Angeles in mid-April for the one-day-only "Damage Detected HQ"—a fully immersive pop-up experience celebrating the launch of its Bond Protein Repair collection. The activation transformed a high-traffic area into a playful and interactive Hair Damage Unit (HDU), where guests could investigate their most relatable “hair crimes”—from heat damage to bleach breakage—and discover the best way to repair the evidence.

With cheeky nods to true-crime culture and a focus on education, the pop-up empowered attendees to “close the case” on their hair mishaps through expert consultations, product discovery moments, and full-size take-home solutions from the new Bond Protein Repair system.

Highlights included a mugshot-style photo wall, where guests “confessed” their biggest hair crimes; expert consultations offering personalized repair solutions using the new Bond Protein Repair system; a 360-degree photo booth and content capture opportunities; and full-size product sampling.

Max celebrated the season three finale of The White Lotus with the launch of The White Lotus at Four Seasons, Presented by American Express. It was held at Four Seasons Hotel Westlake Village in Los Angeles.

The multiday experience—produced by creative agency MKG—kicked off on April 6 and gave fans the opportunity to explore elements that would be found within the walls of The White Lotus hotel.

Highlights included curated dining experiences, wellness treatments, custom cocktails, immersive photo moments, a special live screening of the highly anticipated finale, and even a full moon party inspired by an episode of the show. Following the screening, attendees enjoyed an exclusive cast panel presented by Threads and hosted by Tan France.

How do you launch a game inspired by Southern folklore? If you’re Xbox, you build a 40-foot alligator in a real New Orleans bayou and turn it into an immersive gaming experience. To celebrate the launch of South of Midnight, Xbox brought the game’s folklore-inspired world to life with a massive experiential marketing activation in Marrero, La.

Inside the jaws of Two-Toed Tom—a 40-foot recreation of the game's mythical beast—attendees found a fully equipped Xbox gaming lounge where they could experience the game in an atmosphere straight out of its haunting Deep South setting.

To celebrate 10 years in business, skincare brand Agent Nateur and its founder, Jena Covello welcomed friends, family, and other VIPs to an intimate dinner at LA's Flamingo Estate. The evening began with refreshing Sistine Spritzes and organic mocktails made with Agent Nateur’s Calm Beauty supplement. Highlights included a mocktail tower, a raw bar with an Agent Nateur ice sculpture, charcuterie by the pool, and custom florals by Isa Isa inspired by the Holi (Stick) campaign.

Guests embarked on a tour of the estate, ending a dinner featuring an all-organic, seasonal menu by chef Elizabeth Heitner. The dinner was also paired with custom florals by Isa Isa. Vescorp handled experiential production, while Regina Yazdi handled calligraphy and live drawings for guests.

For the launch of Ed Sheeran’s single “Old Phone,” Atlantic Records and design and fabrication agency Pink Sparrow brought a slice of the U.K. to Ipswich, Mass.—literally. In the span of just five days, the team transformed a space into a cozy, cinematic British pub that doubled as both a live music venue and the set for Sheeran’s music video. The immersive environment was designed to feel like it had been there forever, and came complete with warm wood paneling, a hearth-style fireplace, leather booths, and vintage memorabilia and custom graphics that evoked classic U.K. pub culture. (Sheeran later brought a version of the pub to Coachella.)

More than just a backdrop, the space—which had dark-green walls and leather booths for an authentic pub feel—was thoughtfully designed to function as a real working pub. Tiered seating offered views of the performance area, while the bar served as both a serving station and performance focal point. Interactive touches, like projected fan messages, kept guests engaged during both VIP and general admission events. Pink Sparrow worked with MKG on production.

Fragrance brand Kayali launched its latest fragrance, Fleur Majesty Rose Royale | 31, by taking "Mona's Tea Party" on a global tour. Company X, in collaboration with beauty PR firm Chasen Creative Media, was tapped to produce the North American event of the royal tea fete, which was held at Villa Albertine in New York on April 1. Company X designed the event with vintage furniture, tea sets, a white carriage at the entrance, crystal chandeliers dripping in florals, and Julia Testa floral installations—featuring all real florals—throughout the historical venue, which is the cultural center for the French consulate.

Activities and entertainment included a violinist performing modern hits on an electric violin, plus fashion sketch artists with dried flower petal applique, a rose wax preservation station, and more. There were also photo moments including a 10-foot-tall floral archway and step-and-repeat, a dessert table featuring the brand’s ad campaign backdrop, a marble fireplace overflowing with florals and a gold Kayali sign, and a three-tier fountain.

Company X worked with Great Performances on a custom tea service in vintage cups and saucers with rose-shaped tea bags, honey rose petal lollipop drink stirrers, edible flower-topped tea sandwiches, rose-shaped sugar cubes, macaron towers, nonalcoholic iced floral and citrus beverages, and passed "Charcu-tur-tea" (featuring beef salami, breads, cheeses, and grapes in vintage teacups with rosebud toothpicks).

On April 2, Hulu celebrated the premiere of the sixth and final season of The Handmaid's Tale with a star-studded red-carpet event at LA's TCL Chinese Theatre. Producers Little Cinema created a striking red carpet flanked by handmaids, with the characters' signature white hats styled as an unsettling entrance moment.

On April 8, Uber kicked off its first-ever Lost & Found Pop-Up in NYC, bringing forgetfulness to life to celebrate the brand’s ninth annual Lost & Found Index, which reveals the most surprising and most popular items riders have left behind over the past year. The activation was produced by CNC Agency.

Attendees explored some of the wackiest and most unusual forgotten items from past rides on display, and learned how to actually get their lost belongings back. Uber also returned some of the most commonly lost items to people with limited-time freebies, including headphones (the fifth most lost item) from Bose; umbrellas (No. 19) from SHED RAIN; ready-to-drink lattes from happy; Maybelline Lifter Glosses; Everyday Crescent Bags (purses/bags ranked third) from July; and more. Plus, because someone lost 175 cheeseburgers (yes, really) in the back seat last year, Shake Shack was on hand to serve up burgers to consumers on site.

Last month, Florida's Visit Lauderdale celebrated its "Break Free" campaign with a fun activation. Taking place at Pioneer Court in Chicago, the pop-up was designed to engage and energize winter-weary Chicagoans, offering a refreshing taste of the Greater Fort Lauderdale area’s sunshine and sandy beaches. SPARK handled the creative ideation around the campaign, while Factory360 managed the experiential creative execution, management, and delivery.

At the front of the footprint, a digital screen was embedded with motion-capture sensors. Once hit, the screen displayed a shattering animation and turned transparent to reveal a glimpse of the bright, inviting scenes of Greater Fort Lauderdale awaiting inside the shipping container.

Inside, guests found themselves immersed in a South Florida-inspired retreat, complete with coastal decor, beach chairs, palm trees, and surfboards—capturing the essence of Greater Fort Lauderdale’s endless summer. Lifeguard-clad brand ambassadors were on hand to engage visitors with travel inspiration while handing out exclusive giveaways including sunglasses, surfboard-shaped mint containers, and bottles of tropical punch.

On April 7, Lexus debuted Curated by Lexus, a new storefront concept in New York’s Meatpacking District. The pop-up retail space showcases exclusive merch, plus new Lexus vehicles including the 2025 IS 500 Special Appearance Package, 2024 GX 550, 2025 LX 700h, and 2025 LC 500 Convertible.

The experience also features a photography exhibit from Sam Horine, an original mural by Alana Tsui, and F&B options from Starbucks Reserve and Lady Wong Patisserie.

There's also a hidden, immersive bamboo light garden for guests to explore. The pop-up—which is open all month—was produced by Czarnowski.

To celebrate the launch of Coco Villa All Day Deodorant, personal care brand Billie launched a truly unique ad campaign: inviting New Yorkers to scratch and sniff an armpit and reveal the sweet aroma of coconut and vanilla in Billie’s Coco Villa scent. The ads, which debuted on April 23 and will run through May 16, are on display in various locations throughout the city.

World of Good Brands, the parent company of Well+Good, recently partnered with Lancôme to celebrate the launch of Lancôme Génifique Ultimate. The futuristic skin lab transformed House of Good in Venice, Calif., into a sleek, ethereal space.

Inside, attendees discovered a futuristic smoothie bar serving Beta-Glucan smoothies—the serum’s breakthrough ingredient—alongside high-touch skin consultations with Lancôme educators. The weekend kicked off with a special appearance by Lauryn Bosstick, founder of The Skinny Confidential, who talked with attendees about modern self-care.

On April 7, Agency Guacamole brought Matrix’s new Super Sync demi-permanent hair color collection to life with a star-powered event themed “Super Sync Superstar” in Los Angeles. The day began with an intimate master class at Kimpton La Peer Hotel led by Matrix artist Sharon Spellman, who shared the science and artistry behind the new formula. Later, guests headed to a vibrant cocktail party at Serra on Vine, where they experienced immersive brand moments like a playful spin on the Hollywood Walk of Fame and a dreamy, all-pink mini salon.

There was also a magazine cover installation that turned every guest into a cover star. From creative direction and production to curating a guest list of top-tier hair pro influencers, Agency Guacamole managed every detail of the 200-guest event.

Sun Bum officially kicked off its first-ever nationwide "Trust The Bum" tour in NYC this month, starting with a cheeky (pun intended) takeover in SoHo. The one-day-only taco truck drew upward of 600 people, with guests starting to line up at 5:30 a.m. Visitors received free, full-size SPF, along with tacos and branded special-edition tour swag including tees, totes, stickers, and more. The Sun Bum team provided on-site education on SPF tips, tricks, and product recommendations. Sun Bum also hosted a takeover at Leon’s Bagels in SoHo, where New Yorkers could get a Sun Bum-inspired bagel featuring coconut cream cheese and bananas.

On April 5 at Circuit of Americas in Austin, Texas, Corona worked with Cogent World to build an eye-catching activation at Besame Mucho, a one-day Latin music festival. The team created a 60-by-40-foot space where Austin-based Latina DJs kept the crowd on their feet all day with electric reggaeton and perreo sets. Attendees also engaged in experiences like posing in an old-school photo moment, capturing and printing their photos on site as memorable keepsakes. There was also a Corona Charm Bar, where consumers could personalize chains of their choosing with co-branded charms.

Cogent World also activated on behalf of Corona and Corona Sunbrew April 4-6 in Fort Lauderdale, Fla., where more than 100,000 consumers attended Tortuga Music Festival. Corona provided upscale experiences for consumers in both VIP and GA that included branded giveaways, acoustic performances on the Corona Cove stage, and Coronita welcome beverages.

There was also a branded pool, along with a space to customize cowboy hats by selecting from a variety of branded accessories. Attendees also had the opportunity to sample and purchase Corona Sunbrew at the Sunbrew bar, which also had an oversize photo op that capitalized on the beach backdrop.

Cirque du Soleil's Luzia—which takes audiences on a surreal, acrobatics-filled journey through an imaginary Mexico—took place on Randall's Island in New York March 5 to April 27. Like with Cirque du Soleil's Kooza premiere in Santa Monica, Calif., last fall, Gold Sky Productions produced the immersive premiere event.

The star-studded gathering—which incorporated colorful elements of the show and Mexican culture—was attended by celebrities including Neil Patrick Harris, Liev Schreiber, Brendan Fraser, and Natasha Bedingfield. Next up: Luzia will travel to Montreal from May 15 through Aug. 24; Washington, D.C., Sept. 6 through Oct. 19; and Atlanta Nov. 9 through Dec. 14.

Biblio Bash 2025 transformed the Toronto Reference Library into a celestial celebration with its “Written in the Stars” theme, raising over $1 million for Toronto Public Library’s youth-focused programs. The sold-out black-tie gala welcomed 425 guests who sipped cocktails among the book stacks; dined beneath the soaring atrium; and enjoyed a literary-inspired atmosphere featuring immersive decor, storytelling-inspired touches, and appearances from 37 notable Canadian authors.

The evening spotlighted the library’s role in supporting teen mental wellness and social connection through initiatives like after-school Youth Hubs and volunteer-run Teen Councils. Interactive elements and heartfelt storytelling emphasized the real-life impact of these programs; there was also a high-energy auction, photo sessions by George Pimentel, and a photo op featuring hanging books.

BMF produced SHEIN Street, an experiential activation at Rolling Loud Los Angeles in late March. Inspired by hip-hop festival culture, the immersive space invited thousands of guests to elevate their festival style with on-theme accessories, bold temporary tattoos, and statement-making tooth gems—all in true SHEIN style.

From concept to execution, BMF led the creative strategy for the graffiti-filled space, which drew 6,695 festivalgoers and gave out more than 3,200 accessories.