Jenny BergExperiential Marketing, Activations & SponsorshipsInside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage BrandThe actress partnered with a floral designer to promote Betty Buzz and her new summer blockbuster, It Ends With Us.August 15, 2024Experiential Marketing, Activations & SponsorshipsLollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and MoreCelebrating its 20th anniversary in Chicago, the music festival had its highest-attended set ever—and became "the Super Bowl of branded experiences."August 14, 2024Experiential Marketing, Activations & SponsorshipsHow Pinterest and Urban Outfitters Worked with Gen Z on This Back-to-School ActivationThe two brands teamed up to create 10 themed spaces that provided dorm room decor inspiration.July 23, 2024Chicago10 New Venues in Chicago for Summer 2024 Meetings and EventsTake a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.June 24, 2024Event Design & DecorTwo of Chicago’s Biggest Summer Galas Were Just Days Apart—But Worlds Apart in DesignFrom Cabaret to A Midsummer Night's Dream, one design team was behind this year's looks for the Museum of Contemporary Art's ArtEdge and the Joffrey Ballet's annual gala.June 21, 2024Chicago10 New Venues in Chicago for Spring 2024 Meetings and EventsTake an inside look at these trending restaurants, resorts, meeting and event spaces, and more recently opened in Chicago.March 8, 2024Chicago10 New Venues in Chicago for Fall 2023 Meetings and EventsTake a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.October 30, 2023Event Design & Decor11 Steal-Worthy Event Ideas From Chicago’s Fall 2023 BenefitsFrom a surprise drone show to floating late-night snacks, take a look at some of the most noteworthy event elements we spotted at three Windy City fall galas.October 23, 2023Strategy6 Lessons in Outdoor Hospitality From an Ultra-Luxe Glamping SiteSteal these tips to elevate any alfresco gathering, retreat, or off-site meeting.September 5, 2023Experiential Marketing, Activations & SponsorshipsLollapalooza 2023: 13 Chart-Topping Activations From Dunkin', Liquid Death, Coke, and MoreLines formed at everything from Adobe’s colorful art garden to Coke’s high-octane music studio to Liquid Death’s gruesome country club.August 10, 2023Page 1 of 3Next PageTop StoriesExperiential Marketing, Activations & SponsorshipsGlitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025Brands such as Samsung, L.L.Bean, and Olaplex engaged the fashion crowd with parties, pop-ups, and designer collabs.PeopleRosen Hotels Celebrates Half a Century of Hospitality—Its Founder Looks Back (and Ahead)Industry Insiders5 Fun Holiday Office Ideas to Sleigh Team EngagementSportsHow Barstool Sports Took on the Great Outdoors with This Camp-Themed ActivationOpinion & ExpertsEvent Profs Share Their Favorite Vendors Who Make Magic Happen
