Jenny BergTop 100 EventsChicago's Top 100 Events 2019The industry gatherings, galas, meetings, and holiday events that make the most impact in Chicago year after year.October 15, 2019Experiential Marketing, Activations & SponsorshipsOrbitz’s New Plant Hotel Pop-Up Capitalizes on Millennials’ Love for HouseplantsAfter conducting a survey that highlighted young travelers’ love for plants, the online booking site teamed up with a Chicago hotel to add leafy decor to 10 suites.September 23, 2019Event Design & DecorSee a Black-Tie Gala Inspired by Megawatt Performer Jennifer HudsonRavinia, the Chicago music institution, featured the hometown performer at its gala for the first time, and planned an evening that put her on center stage in more ways than one.September 10, 2019Experiential Marketing, Activations & SponsorshipsLollapalooza 2019: Inside Guest-Focused Brand Activations from Brands Like Pepsi and Cupcake WineryFrom air-conditioned lounges to digital artwork to festival-friendly swag, here's how brands engaged fans at the Chicago music festival.August 12, 2019Event Design & DecorHow Event Design Brought the American Cancer Society Gala's Mission to LifeFor its annual fund-raiser, the Chicago chapter of the charity had a theme party that was fun—yet anything but frivolous.May 6, 2019Chicago​This Is What Happens When You Turn a Traditional Annual Gala Into an 'UNgala'For its ​17th annual spring fund-raiser, Chicago’s famous ballet company shook things up in a major way.April 18, 2019Previous PagePage 2 of 2Top StoriesStrategyHow (and Why) to Clearly Define Your Event’s Mission StatementBy clearly defining your event's "why," you set the stage for a successful gathering and ensure that every element works in harmony toward a common goal. Here's how to get it right.Brands & Event ProsCall for Nominations: 2024 BizBash Fresh FacesIndustry InsidersHeadshots 2.0: Modern, Elevated Corporate Headshot ExperiencesEvent Design & DecorCoachella 2024: 5 Steal-Worthy Event Design Trends From This Year's FestivalBizBash SportsTeam Spirit: 5 Tips for Hosting a Private Event at a Stadium or Arena
